Veronika

EDUCATION
Master’s in Media and Public Relations | Newcastle University | Newcastle, UK
September 2023 – September 2024
Awarded:
VERONIKA YASHKINA • Best Overall Performance in the Media & PR course (2023/24)
• Best Dissertation of the Year (2023/24)
• Outstanding Achievement in Public Speaking

Bachelor’s in Crossmedia in Film & Television | Tallinn University (Baltic Film,
DETAILS Media, Arts and Communication School) | Tallinn, Estonia
[open contact info](look above in the "contact info" section) September 2019 – June 2022
[open contact info](look above in the "contact info" section)
High school diploma with Honors | Gymnasium “Academia” | Kyiv, Ukraine
September 2008 – June 2019
LOCATION • Awarded a Gold Medal for Academic Excellence
Kyiv, Ukraine

EMPLOYMENT EXPERIENCE
LINKS
Instagram PR & Marketing Manager | G×Bar Tallinn | Remote (Estonia)
LinkedIn August 2023 – Present
Facebook • Developed and executed PR campaigns
YouTube • Engaged with media, influencers, and opinion leaders
• Organized partnership collaborations with Nova Post, Piana Vyshnia, and other
companies
SKILLS • Managed Instagram and Facebook business accounts
Final Cut Pro • Launched, managed, and optimized targeted advertising via Meta Business
• Created and managed content strategy, including graphic design, visual and textual
Canva content for digital and print media
• Analyzed the effectiveness of PR and marketing campaigns using data analytics
Microsoft Office
(Word, Excel Power Point, Teams) Manager | G×Bar Tallinn | Remote (Estonia)
June 2023 – Present
Adobe Premiere Pro • Managed salon operations and ensured efficiency
• Recruited, trained, and coordinated a team of up to 50 employees
Adobe Lightroom • Monitored financial performance, budgeting, and P&L reports
• Processed payroll and developed an employee loyalty system
• Managed partner relationships, payments, and invoicing
• Liaised with the G×Bar franchise headquarters
LANGUAGES • Organized internal events and training sessions for staff
Ukrainian • Introduced new services, conducted market research, and analyzed customer
demand
Russian • Improved internal communications and team collaboration

English Administrator | G×Bar Tallinn | Tallinn, Estonia
November 2021 – June 2023
Estonian • Handled offline and online communication with clients and staff
• Managed appointment scheduling
• Resolved customer issues and ensured high-quality service
• Implemented upselling strategies to boost revenue
CERTIFICATES
IELTS – 7.5 Production Assistant | Alejandro Films (Internship) | Remote (USA)
Cambridge Test – C1.2 December 2021 – July 2022
Strategic Planning Course certificate • Handled business communication and conducted market research
Creative Economy Course certificate • Assisted with fundraising and budgeting
• Supported pre-production planning

AMONG THE SUBJECTS STUDIED: Marketing Communications Intern | Manifesto Holding | Prague, Czech Republic
General and Social Psychology June 2021 – August 2021
Media and Promotional Cultures • Creative writing
Global PR • Aligning the social media strategy with long-term PR goals
PR in Government and Politics • Event planning and management
Strategies and Management in PR • Brand identity and overall brand communication
Storytelling • Close cooperation with a graphic designer
Creative Thinking • Collaborating on marketing strategy
Creative Writing • Writing press releases
New Media Economy
Creative Economy & Entrepreneurship Student Representative | Tallinn University | Tallinn, Estonia
October 2020 – June 2022
• Represented Tallinn University at various online and offline events
• Created content for the university's YouTube channel and Instagram
• Authored blog posts and articles
 ADDITIONAL EXPERIENCE & PROJECTS

Volunteer | Annan Harbour Action Group | Annan, UK
December 2023 – Present
• Video and photo shooting
• Photo editing and video production
• Graphic design

Video Blogger | Veronika LifeVlog | YouTube
March 2019 – October 2023