Світлана

SVITLANA SHARKOVSKA
MARKETING MANAGER
TRADE-MARKETING MANAGER

PERSONAL SUMMARY
Visionary and results-oriented marketing leader with more than 10 years of
CONTACT experience in category development, brand strategy, and trade marketing across
multinational corporations. Meticulous in execution and unwavering in delivering
[open contact info](look above in the "contact info" section) measurable business growth, I have successfully driven double-digit market share
[open contact info](look above in the "contact info" section) increases and revenue growth in competitive FMCG and beauty industries.
[open contact info](look above in the "contact info" section) As a strategic-minded and team-oriented leader, I currently spearhead
Customer and Category Development at Unilever Ukraine, where I have led a
Rekreacyjna 6R/1 St., Warszawa,
05-500, Poland high-performing team of 6, optimizing category & customers strategies and
executing innovative in-store and e-commerce shopper initiatives. Under my
Svitlana Sharkovska
leadership, we have enhanced profitability +8% and customer investment with
strategies, aligning with global and regional business objectives.
EDUCATION A resilient and strategic innovator, I thrive in dynamic environments,
consistently identifying emerging trends and leveraging data-driven insights to
2024 - 2025 drive business transformation. With expertise in S&OP, integrated business
KYIV ACADEMY OF MEDIA ARTS planning, and customer-centric category execution, I am committed to delivering
Digital Marketing sustainable, profitable growth.

Jan-Jun 2017
INTERNATIONAL MARKETING BUSINESS PROFESSIONALS EXPERIENCE
ACADEMY
Social Media Marketing DEC. 2021 - PRESENT
Unilever Ukraine
2006 - 2010 Trade Marketing Lead
NATIONAL TECHNICAL UNIVERSITY OF
UKRAINE "KYIV POLYTECHNIC INSTITUTE"
Key achievements:
Master`s in Marketing Created & launched “TOP 20” program for core assortment. Its help to
focus on bulk products.
2000 - 2006
Successfully re-designed Trade-marketing structure to meet new
NATIONAL TECHNICAL UNIVERSITY OF
UKRAINE "KYIV POLYTECHNIC INSTITUTE" market requirements and to make it play one of the leading roles in
Master`s in Engineering the company.
Created & launched new strategy for effective investments by
COMPETENCIES channels according to every category`s reequipments.
Key responsibles:
Brand Strategy & Positioning
Product Launch & Portfolio Responsible for ensuring that channel and customer insights are
incorporated in the development of category and brand plans as well
Management
as building execution against those plans in the context of retailer
Budget & ROI Optimization strategy inclusive of instore execution elements and Integrated OMNI
Campaign Development & Execution shopper initiatives.
Set and deploy channel strategy across categories and brands and
Market Analysis & Consumer Insights
deploying holistic customer investment across customers to deliver
Trade & Shopper Marketing Strategy profitable growth.
Category & Channel Development Collaboration with the Integrated Customer and Digital Partnerships
lead to align and execute the Business Strategy while achieving
Omni-Channel & Shopper Marketing
financial, market share and ROI for profitable and sustainable growth
Promotional & Pricing Strategy against targets set out in each of the Category.
Time Management Design and collaborate a go-to market strategy tailored with an
investment approach aligned to the business strategy of where and
Critical Thinking
how to win.
Team leadership Lead, mentor, and manage a high-performing team of 6, fostering a
collaborative and results-driven work environment.
 OCT. 2018 - DEC. 2021
Unilever Ukraine
LANGUAGES Categories Marketing Manager
Key achievements:
English (B2) 1. Famous successful collaboration:
Polish (B1, in a process) Rexona & Run Ukraine: Rexona Mini marathon 2019 - it boosted our
Ukrainian (native) leadership position on the market,
Russian (native) Rexona Men & FC Shachtar 2019-2020 - significantly increased of
Deo Men Share ,
Dove & Alyona Alyona: Dove Show Us 2020-2021 - social project.
PASSIONS 2. Successfully implemented the localization & launch of new products
(full cycle Ukrainian production).
Culinary arts (healthy food)
R3.E Significantly
F E R E N Cenhanced
E profitability by the transfer of production deo
Running & Strength Training category.
Marketing & Market Trends Key responsibles:
Reading & Book Reviews Developed and executed comprehensive marketing strategies and
Self-Improvement & campaigns that aligned with the company's goals and objectives.
Productivity Hacks Managed and built portfolio of the categories, ensured brands’ volume
and share growths, long and short-term profit, equity development.
Initiated, developed and executed high quality programs to achieve
company’s objectives and met consumers’ and customers’ needs
REFERENCES
within agreed budget.
Created and managed the marketing budget, ensuring efficient
Levchenko Irina allocation of resources and optimizing ROI.
Unilever / CMO Oversaw market research to identify emerging trends, customer needs,
[open contact info](look above in the "contact info" section) and competitor strategies.
[open contact info](look above in the "contact info" section) Monitored brand consistency across marketing channels and materials.

Kseniya Sikorska
Bayer Ukraine FEB. 2017 - OCT. 2018
Trade Marketing Manager
Bayer / Marketing Lead
Proposed effective types of TMA & approaches of cooperation with
[open contact info](look above in the "contact info" section) KA, which were effectively introduced for BCH business.
[open contact info](look above in the "contact info" section) Demonstrated strong contribution to development of TM strategy to
achieve set business objectives.
Yasko Olexandra Demonstrated strong leadership position during the process of
Unilever / HR BP development & execution of new approaches for brand presence in
[open contact info](look above in the "contact info" section) POS, cascaded on regional levels.
[open contact info](look above in the "contact info" section)
L`Oreal Ukraine MAR. 2013 - FEB. 2017
[open contact info](look above in the "contact info" section)
Marketing Manager
Successfully provided new product launches.
Developed and implemented promotional and trade marketing plans
and marketing tools for local and export markets (Moldova,
Azerbaijan, Kazakhstan, Georgia, Armenia).
Managed promo/media budget and ensured sales forecast accuracy.
Contributed to elaboration of brand development strategy in Ukraine.
Set product pricing for new product releases to meet revenue &
PERSONAL DATA profitability goals.
I agree to the processing of personal data
Created & implemented PR campaigns & press events.
provided in this document for realizing the Provided trainings, presentations of the new products for employees &
recruitment process pursuant to the clients.
Personal Data Protection Act of 10 May
2018 (Journal of Laws 2018, item 1000)
Unilever Ukraine SEPT. 2009 - MAR. 2013
and in agreement with Regulation (EU)
2016/679 of the European Parliament and Trade Marketing Specialist
of the Council of 27 April 2016 on the
protection of natural persons with regard Created, implemented, and led the big projects, including Beauty
to the processing of personal data and on Consultants (170 sails points), Decoration Project for main product
the free movement of such data, and launches, Planogramme & Navigation Project for Perfumeries, Conquest
repealing Directive 95/46/EC (General Project for new points of sales.
Data Protection Regulation).