Поліна

Polina
Mykhalchuk
Junior SMM Specialist | Visual Storyteller | Instagram Strategy & Content Creation

Contacts: About Me
📞
[open contact info](look above in the "contact info" section) Creative and detail-oriented SMM specialist with a background in visual design,
photography, and content marketing. I develop and manage content strategies for
✉ small brands and entrepreneurs — from audience analysis to content planning and
[open contact info](look above in the "contact info" section) post-production. With strong visual thinking and hands-on design experience, I
📍 create aesthetic and effective communication across Instagram and other
Based in Kyiv, Ukraine | Remote / platforms.
On-site
Eager to grow in a team where creativity, data, and storytelling meet. Fluent in
🔗
Canva, Adobe tools, and Meta Business Suite. Based in Kyiv, open to remote work.
LinkedIn | Portfolio (Behance)

Education Work Experience
Projector Foundation Freelance SMM Specialist | Present
2025 –Work with a handmade candle shop to increase brand visibility and sales
Copywriting through organic growth
– Create engaging content, including posts, Stories, and Reels, using product
Bazilik School photos and brand guidelines
2025 – Analyze audience engagement and adjust content strategies accordingly
Targeting – Manage content calendars and implement content scheduling tools

Projector Foundation Social Media Manager (training project), Projector Foundation | 2024
2024 – Developed a full Instagram strategy for a clothes brand
Social media marketing – Created visual identity, content pillars, and brand tone of voice
ITEA – Designed posts, Reels, and Stories using real product photos
2021 – Planned and scheduled content in calendar format
UI/UX Design – Analyzed engagement manually and prepared improvement suggestions

NAFAA, Kyiv Graphic Designer, Comap (Prague) | 2022
2018-2021 – Designed internal communication materials based on corporate branding
Graphic Design & Visual Arts – Created visuals for presentations, printouts, and internal newsletters
– Cooperated with cross-functional teams

Freelance Photographer | 2021 – Present
Language – Portrait, event, and product photography
– Full editing process: color correction, retouching, export for web/social
English - upper-intermediate (B2) media
Ukrainian - native – Visual storytelling for personal brands and creative small businesses
Russian - fluent
Czech - intermediate (B1)

Skills
Social Media & Content Visual & Design Soft Skills
– Instagram strategy & – Canva, Figma – Creative mindset
storytelling – Adobe Photoshop, Illustrator, – Fast learner & adaptable
– Content planning & post InDesign, Lightroom – Strong eye for aesthetics
scheduling – Basic video editing – Organized & reliable
– Reels / Stories / carousel
creation
– Community tone of voice
– Content without paid ads