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Продукт-менеджер
- City of residence:
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- Remote
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Nataliia Weinwurm
Email: [open contact info ](look above in the "contact info" section) | Phone: [open contact info ](look above in the "contact info" section)
LinkedIn Profile [open contact info ](look above in the "contact info" section)
Objective
Experienced marketing and product development professional with over 8 years of expertise
in digital marketing, product strategy, and business development. Seeking a Product
Manager role to apply my skills in market research, product management, and team
leadership to drive product innovation and growth.
Professional Experience
Consulting Services for Businesses | December 2023 – Present
● Provide strategic consulting services to businesses in developing marketing
strategies, market research, and competitive analysis.
● Help companies optimize marketing efforts and improve brand positioning through
data-driven insights and tailored strategies.
● Work closely with clients to assess market trends, identify opportunities, and create
actionable plans for long-term growth.
Smile Development | Kyiv, Ukraine
Business Development Director | Product Development Director | Performance
Marketing Manager
April 2020 – December 2023
● Business Development Director (Sep 2021 – Dec 2023):
○ Managed the marketing and sales departments, creating and analyzing KPIs
to optimize product performance and ROI.
○ Led market research and competitor analysis to refine product positioning.
○ Executed successful go-to-market strategies for new products, driving
revenue growth and customer acquisition.
● Product Development Director (Apr 2021 – Sep 2021):
○ Managed the full product lifecycle from ideation to launch, ensuring alignment
with business goals.
○ Led cross-functional teams to deliver a product that generated $2M in
revenue within the first week.
○ Drove product roadmap creation and coordinated with vendors and suppliers
for timely delivery.
● Performance Marketing Manager (Apr 2020 – Mar 2021):
○ Developed and executed digital campaigns (Google Ads, Meta Ads) to drive
product visibility.
○ Worked closely with product teams to optimize features based on user
feedback and performance data.
Managed the annual marketing budget, optimizing digital ad spend for
maximum ROI.
Saga Development | Kyiv, Ukraine
Brand Manager
May 2018 – April 2020
● Developed and executed brand strategies, focusing on sustainability and innovation.
Increased product engagement by 20% through targeted marketing campaigns and
partnerships.
● Conducted market analysis to refine product strategies and maintain competitive
positioning.
Mercedes-Benz, Smart, Jeep, Ducati | Kyiv, Ukraine
Communications Manager
Sep 2017 – Apr 2018
● Developed communication strategies to support product launches, ensuring
consistent messaging.
● Increased media coverage through strategic press events and digital campaigns.
● Collaborated with internal teams to optimize product-related marketing content.
Porsche Center Dnipro | Dnipro, Ukraine
Communications Manager
Sep 2014 – Jun 2017
● Managed PR campaigns for product launches and coordinated high-profile events.
● Enhanced brand visibility and customer loyalty through targeted marketing initiatives.
Education
Master’s in International Economy
Prydniprovs'ka State Academy of Civil Engineering and Architecture | Dnipro, Ukraine
| Graduated: June 2014
Gestalt Psychology Training
Pogodin Akademie | March 22, 2019 – April 9, 2023
● Completed comprehensive training in Gestalt psychology, focusing on therapeutic
practices, communication skills, and personal development.
Key Skills
● Product Strategy & Roadmap Development
● Cross-functional Team Collaboration (Product, Sales, Engineering, Marketing)
● Market Research & Competitor Analysis
● Digital Advertising (Google Ads, Meta Ads)
● Branding & User-Centered Design
● Product Performance Analysis & KPIs
● Budget Management & ROI Optimization
Languages: Ukrainian (C2) Russian (C2) English (C1) German (B2)
Additional Information
Volunteer Work: Providing psychological support to Ukrainians affected by war.
Email: [
LinkedIn Profile [
Objective
Experienced marketing and product development professional with over 8 years of expertise
in digital marketing, product strategy, and business development. Seeking a Product
Manager role to apply my skills in market research, product management, and team
leadership to drive product innovation and growth.
Professional Experience
Consulting Services for Businesses | December 2023 – Present
● Provide strategic consulting services to businesses in developing marketing
strategies, market research, and competitive analysis.
● Help companies optimize marketing efforts and improve brand positioning through
data-driven insights and tailored strategies.
● Work closely with clients to assess market trends, identify opportunities, and create
actionable plans for long-term growth.
Smile Development | Kyiv, Ukraine
Business Development Director | Product Development Director | Performance
Marketing Manager
April 2020 – December 2023
● Business Development Director (Sep 2021 – Dec 2023):
○ Managed the marketing and sales departments, creating and analyzing KPIs
to optimize product performance and ROI.
○ Led market research and competitor analysis to refine product positioning.
○ Executed successful go-to-market strategies for new products, driving
revenue growth and customer acquisition.
● Product Development Director (Apr 2021 – Sep 2021):
○ Managed the full product lifecycle from ideation to launch, ensuring alignment
with business goals.
○ Led cross-functional teams to deliver a product that generated $2M in
revenue within the first week.
○ Drove product roadmap creation and coordinated with vendors and suppliers
for timely delivery.
● Performance Marketing Manager (Apr 2020 – Mar 2021):
○ Developed and executed digital campaigns (Google Ads, Meta Ads) to drive
product visibility.
○ Worked closely with product teams to optimize features based on user
feedback and performance data.
Managed the annual marketing budget, optimizing digital ad spend for
maximum ROI.
Saga Development | Kyiv, Ukraine
Brand Manager
May 2018 – April 2020
● Developed and executed brand strategies, focusing on sustainability and innovation.
Increased product engagement by 20% through targeted marketing campaigns and
partnerships.
● Conducted market analysis to refine product strategies and maintain competitive
positioning.
Mercedes-Benz, Smart, Jeep, Ducati | Kyiv, Ukraine
Communications Manager
Sep 2017 – Apr 2018
● Developed communication strategies to support product launches, ensuring
consistent messaging.
● Increased media coverage through strategic press events and digital campaigns.
● Collaborated with internal teams to optimize product-related marketing content.
Porsche Center Dnipro | Dnipro, Ukraine
Communications Manager
Sep 2014 – Jun 2017
● Managed PR campaigns for product launches and coordinated high-profile events.
● Enhanced brand visibility and customer loyalty through targeted marketing initiatives.
Education
Master’s in International Economy
Prydniprovs'ka State Academy of Civil Engineering and Architecture | Dnipro, Ukraine
| Graduated: June 2014
Gestalt Psychology Training
Pogodin Akademie | March 22, 2019 – April 9, 2023
● Completed comprehensive training in Gestalt psychology, focusing on therapeutic
practices, communication skills, and personal development.
Key Skills
● Product Strategy & Roadmap Development
● Cross-functional Team Collaboration (Product, Sales, Engineering, Marketing)
● Market Research & Competitor Analysis
● Digital Advertising (Google Ads, Meta Ads)
● Branding & User-Centered Design
● Product Performance Analysis & KPIs
● Budget Management & ROI Optimization
Languages: Ukrainian (C2) Russian (C2) English (C1) German (B2)
Additional Information
Volunteer Work: Providing psychological support to Ukrainians affected by war.
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The candidate's resume is posted at https://www.work.ua/resumes/13243315/