Анжеліка

ANZHELIKA DANIELKIEVICH
(SHUMSKA)
Content Writer, 28 y.o.

Hello!
I am a Senior Content Writer with 8 years of work experience. For 5
years, I have been writing content for software development
companies, edtech firms, and design agencies.

My expertise covers writing and distributing content, developing
and managing the content plan, optimizing the content for better
SEO, translating texts, and more. I am skilled at writing blog
[open contact info](look above in the "contact info" section) articles, case studies, service and landing pages, social media
posts, news posts, etc. that grab user attention and serve a
[open contact info](look above in the "contact info" section) purpose.

LinkedIn Profile

Lviv, Ukraine
Work Experience

Education 2021 Senior Content Writer and Manager
– Software development company “Forbytes”
Master’s Degree in Translation now
writing, distributing, and managing content; managing a
and Applied Linguistics Junior Content Writer; developing the content strategy
Ivan Franko National University
2018 - 2019 2020 Senior Content Writer
– Software development company “KeenEthics”
Bachelor’s Degree in Translation 2021
writing, distributing, and managing content; SMM
and Applied Linguistics
Ivan Franko National University 2018 Content Writer
2014 - 2018 – EdTech company “4Writers”
2022
writing and editing technical content
Expertise
2018 Content Writer
Web content writing
– EdTech company “Livingston Research”
Content management 2021
writing academic papers
SEO
Copywriting
2018 Advanced Writer
Topic-based research
– EdTech company “Uvoteam”
Translation 2020
writing creative and academic content
Editing

2017 English Tutor and Translator
Languages – Language school “Novyi Svit”
2018
English (Advanced) teaching English to schoolchildren and students

Polish (Intermediate)
2016 English Tutor
Ukrainian (Native)
– Self-employed
2017
teaching English to schoolchildren
 PORTFOLIO

2018-2023

ANZHELIKA
DANIELKIEVICH

SENIOR CONTENT WRITER
Note: All rights to the article below belong to its legal owner — a design and
development agency Limeup.

Link: https://limeup.io/blog/what-is-igaming/

Article example (3100 words):

What Is iGaming? Definition, History,
Tips, Trends

In the technology-driven world, internet gaming has become a worthy
competitor to offline gambling. But what is iGaming, and how does it differ from
offline gambling activities? If you are among those striving to uncover this notion,
you are at the right place.

In this article, we will delve into the essence of iGaming, unravel the subtleties of
this market, and discuss the factors that shape its growth. Besides, we will look at
the benefits and types of online gambling businesses to help you figure out
which one appeals to you the most.

With this knowledge, it will be easier for you to decide what branch of the
iGaming industry to focus on and what business opportunities you can take from
entering this market. Keep reading to decode the world of internet gambling
together with Limeup!
What Is iGaming?
iGaming stands for “internet gaming” or online gambling and covers all types of
interactive virtual gaming activities. Such activities are organized and held to
entertain a user, letting people earn money, and gain profit from it.

The difference between iGaming and gaming lies in the fact that the first term
covers gambling activities where people bet via electronic means. To be involved
in online gambling, people have to invest real money into such activities.

Meanwhile, gaming refers to physical activities for recreational purposes, such as
online video games, card games, board games, etc., where no investment from a
user is needed.

Recently, the online gambling market has gained much popularity because of the
situation in the world and the benefits that digitization offers. Among the most
valued ones, there are pleasant user experience, operation security, service
availability, and ease of use.

According to the Online Gambling Global Market Report 2023, the global iGaming
market is projected to grow at a CAGR of 9.1%, reaching a value of $125.6 billion
by 2027. Innovative technologies, including blockchain, VR, and AR, will facilitate
its growth and make the user experience even more immersive.

The most popular iGaming hubs in the world include Malta, the United Kingdom,
and Gibraltar. Although many states have imposed regulations for online
gambling, it’s still restricted in many other countries. This is why it’s important to
figure out how iGaming works in your region before delving into this business.

People investing in iGaming solutions choose either to be involved in B2B
gambling activities or start their own B2C businesses.

The B2B side of iGaming links different businesses with each other to facilitate
the user experience and enable gambling activities online. An example of B2B
cooperation in online gambling is the work of a gambling software provider and
the online gambling firm using their software.

As for B2C activities, these center on the services and products offered by a
business to a customer. Sports betting, online casino games, real-money slot
games, etc., are examples of B2C online gambling solutions.
History of iGaming
Now that you know the iGaming definition, we can dive into its history and
development. According to Adrants, the history of online gambling can be broken
down into several transformational periods. Let’s discuss each one in more detail.

History of iGaming

– 1994: emergence of iGaming. It was the year when the first online gambling
website was created. This was the first online gambling solution available to the
public. The website enabled online public ticketing for the International Lottery in
Liechtenstein and marked the emergence of iGaming in its modern sense.

In the same year, the Caribbean nation of Antigua and Barbuda released the Free
Trade & Processing Zone Act, which enabled online gambling companies to
request a license.

– 1996: start of the online gambling regulatory practices. In 1996, the Canadian
Kahnawake Gaming Commission was established. The purpose of this entity was
to impose regulations on online gambling activities and issue licenses to online
gambling businesses.

From that time on, the industry has become more transparent and secure while
protecting client money and data.

– 2000s: advancements in the online gambling industry. From the late 1990s to
the early 2000s, the industry kept booming. The market’s growth was facilitated
by the spread of the Internet, the rise of urbanization, and technological
advancements, including the spread and availability of PCs and home consoles.
Also, the new feature of multi-player gaming was introduced into this market.

In 2003, the 888.com site was launched, which soon became the first online
casino website licensed in the US and one of the most popular examples of
online gambling business.

Between 2003 and 2006, the number of players involved in iGaming doubled
every year, turning this period into the golden years of online gambling growth.

– 2010s: establishment of iGaming as an independent market. The availability
of smartphones and tablets paved the way for the growth of mobile iGaming and
gaming on the go. In the 2010s, many new businesses joined the iGaming sector,
either providing gambling services by themselves or offering B2B services.

In the meantime, the growth of iGaming attracted the attention of legislators who
strived to make this industry more manageable and controlled. In 2018, the US
Supreme Court released the PASPA, Professional and Amateur Sports Protection
Act, regulating sports betting activities in the US and opening the way to the rapid
growth of legal gambling.

– 2020s: industry’s steady growth. As for the current state of online gambling, its
popularity varies from country to country because of the difference in regulations
and economic conditions.

Online gambling is legal in many developed countries, including the United
Kingdom, the United States, Australia, Canada, Sweden, Denmark, Belgium,
Netherlands, Italy, France, Spain, Switzerland, and others. In some states of the
US, online sports betting activities have become available only in 2018. In other
states, such activities are still prohibited.

In contrast to this, we can mention more advanced regions like the UK, where
online betting activities have been legal since the early 1960s, and laws
regulating modern sports betting were released in 2005.

All in all, iGaming keeps growing, offering plenty of opportunities for both
businesses and clients. Today, it’s more regulated and protected compared to 10
years ago.

Client data, money transfer operations, and business processes under the roof
are secured by the laws, technological implementations like blockchain, and
regulatory basis. Thanks to this, online gambling has turned into a major
competitor to offline gambling.
Types of iGaming
There are 5 major iGaming solutions you can launch, including an online casino,
online poker company, live dealer studio, e-sports company, and online sports
betting studio.

Types of iGaming

Online casinos
Online casinos work similarly to offline casinos and provide a player with all the
same features and gaming opportunities. There is no need for a player to learn
how it works if they have ever played traditional offline casino games.

The main source of income for online casinos is money from the losing bets. In
fact, the total income from all wagers is higher than the average payout. This
allows casinos to earn money easily, provided that the platform has gained
popularity and has been promoted effectively to the target audience.

Online casino sites or platforms offer a wide variety of slot games, driving an
immersive user experience. By using 3D tablets or VR glasses, players can fully
put themselves in the casino atmosphere and interact with other users while not
leaving their homes.
Online poker platforms
iGaming platforms of this type earn profit from changing a fee for each pot.
Usually, this is a small percentage of a pot called a rake.

As an online poker studio, you can offer different forms of poker games to your
clients. For example, users can choose between straight poker, flop, stud, or draw
poker. Also, you can provide your customers with the following options:

● Users can play poker in a live stream, allowing other users to watch the
game.
● Users can play poker online via mobile or web platforms with other players
or with computer-generated bots.
● Users can play poker via the app that should be downloaded and installed.

Live dealer studios
If you want to invest in the online gambling business, you can open a live dealer
studio. The more people will watch the games taking place in your studio, the
more money you will earn.

Live dealer studios are physical studios where casino games are played and
broadcast online. Compared to other types of online gambling businesses, a live
dealer studio requires more investment. You will have to rent a facility, establish a
brick-and-mortar casino, buy or rent iGaming technology and equipment, and
more.

E-sports tournament companies
E-sports tournament platforms are among the iGaming solutions where players
compete against each other with the purpose of winning a reward. Such
tournaments can offer different rewards, but winners are usually given a financial
prize.

As an owner of such a business, you can charge a fee for participating in a
tournament, watching it online, or advertising one’s products during these events.

Sports betting studios
This is one of the most popular types of online gambling business. Online sports
betting studios earn money from people betting on real-world sports events.
Players can place a bet on the outcome of a sports event or choose to wager on
the event in real time to predict the final score, guess the winners, etc.
Sports betting studios earn money from losing bets. Also, they can charge a
commission for each transaction made via their platform.

Why Is the iGaming Industry So Popular?
Notably, this industry has gained its momentum and grown tremendously during
the last two decades. The spread of the Internet and technology were among the
factors facilitating this process.

Let’s discuss the features and characteristics that explain why online gambling is
so popular nowadays.

Reasons why iGaming is so popular

Accessibility of services
In contrast to offline casinos, online solutions for online gambling ensure wide
accessibility. Now, any user having an Internet connection and a compatible
device can play games online regardless of the location and time.

Players can choose between a range of iGaming software providers and
participate in international events without leaving their homes. The online
gambling industry is available for any player who is compliant with rules and
standards.
Operation security
The growth of the online gambling industry depends hugely on the security and
quality of financial operations. Gambling providers integrate cutting-edge
technologies like blockchain and crypto wallets with their solutions, providing
users with a variety of deposit and withdrawal options.

They also implement effective security measures, including SSL certification and
know-your-customer (KYC) processes to authenticate their solutions as well as
user identities.

Pleasant user experience
Positive user experience in iGaming is ensured with the combination of different
tactics and strategies. First, online gambling companies invest in user-friendly
interfaces, since a website needs to load fast and be responsive and easy to
navigate.

Second, iGaming operators do their best to make sure that all players are on
equal terms. They set deposit limits, employ certified random number generators
(RNGs), add automated player exclusion if the latter violates the rules, provide
users with time-out features, and more.

All this is done to ensure a healthy and fair iGaming environment, which is highly
valued by the player community.

Virtual socialization
By joining virtual games, players can socialize with other people. Most iGaming
software solutions offer various social interaction features.

Online gambling firms strive to make the interaction in the game more realistic
and similar to the offline casino experience. To achieve this, they integrate
different communication tools into their systems, including video streams,
messaging, live chat, and others.

All this helps a player get a 360-degree visibility of the game’s context, observe
the behavior of other players to detect non-verbal clues, and overall enjoy the
immersive user experience.

Game and feature variety
To participate in several events offline, a player has to spend much time and
money, relocate from place to place, and manually look for new opportunities. In
contrast to this, online gambling allows a user to choose from a variety of games
and features on one centralized platform.

In a day, they can take part in many games. What’s more, they can customize their
profile and configure the platform features to create a convenient gaming
atmosphere.

Many other benefits stem from the main ones. All in all, iGaming has grown in
popularity because of its convenience, absence of barriers for a player, and rich
functionality.

How Does the iGaming Business Work?
The basics of this business are pretty simple and consist of 4 steps:

1. A player deposits their money to the account on your iGaming platform.
2. They wager their money on the games of their choice.
3. They win and withdraw their money or bet again.
4. They lose and quit or deposit their money to bet again.

This 4-step cycle forms the basis for the functioning of iGaming. In some
gambling activities, players rely on their gut and luck. In others, their knowledge
of the situation and their ability to analyze the circumstances plays a vital role.

To choose the best types of games, conduct a study on your target audience.
Figure out if your target client has the time and desire to delve into the online
gambling context and grow their skills in this area. Or if they participate in online
gambling activities to relax their minds and try their luck.

No matter what type of client you focus on, your goal as a business owner will be
to convert and retain the players. For this, you can apply various marketing
techniques and offer loyalty programs, free wagers, bonuses, big rewards, etc. All
this will help you ensure a positive user experience and give you a competitive
advantage.

Must-Have Components of the iGaming Business
 Key elements of iGaming business

When starting an online gambling business, it’s important to mind the must-have
components to estimate how much work, effort, and expenses they will require.
Depending on the business type and goals, the component list can be extended
or narrowed. Below, you can see the key elements worth your attention and
effort:

● Online gambling software
● Payment processing solution
● Customer support
● Gaming license and compliance

Online gambling software can be a website, application, or platform that will
connect your gambling business with players and enable a user to immerse into
the world of iGaming. Payment processing solution, in turn, is essential for
managing your and your client’s finances and processing transactions.

As for customer support, it plays an important role in retaining the first users. By
providing them with a support team ready to answer all their questions and fix
any issues, you will increase client trust in your business.

Last but not least, the component of gaming license and compliance will
depend on the region where your business operates. So, it’s a good idea to hire a
consultant who will instruct you on the strategy of getting a license and being
compliant.
5 Growing iGaming Trends to Mind When Entering This
Market
There are a couple of tech trends that have a big impact on the growth of this
industry. These trends shape the future of online gambling and should be
considered by your team if you look for some new features that would
differentiate you from the competitors.

– AR and VR. The integration of AR and VR technology into iGaming enables
businesses to reach the highest level of realism when it comes to user
experience. With the rapid pace of AR/VR technology growth, they become
more accessible and affordable to the public.

Virtual reality in iGaming market

With the help of AR/VR, online casino software providers can recreate the
conditions and atmosphere of the offline casino, which excites and attracts the
audience and increases the demand for these innovations in the industry.

– eSports betting and video games. eSports gambling is one more emerging
trend that lies in betting on the outcomes of competitive games. Such an activity
has gained popularity during the pandemic and keeps spreading. As online
games evolve, including their graphics, sound, animation, design, gameplay, etc.,
viewers get more interested in watching the games and bidding.

Example of eSports gambling developed by Limeup

– Gamification. To retain the audience, online gambling companies try to
elaborate on the best strategy on how to create a betting website and
encourage users to interact with it. Gamification is the extra engagement method
that lies in the integration of game elements into the gambling process.
 The process of making a betting website

On online gambling platforms, this method can be implemented in the
opportunity to choose or customize a character, play a quest, get level-based
rewards, and more.

– Blockchain technology. Being one of the top iGaming trends, blockchain brings
numerous benefits for both businesses and players. The transactions are made
securely, confidentially, and quickly. Withdrawals and deposits are processed
instantly, which also enables a user to participate in games and bet without
delays.

Blockchain technology can be integrated into online gambling solutions in two
major ways. The first way is to connect your online gambling platform to a crypto
payment system that uses blockchain technology. In this case, a gambling firm
accepts payments in cryptocurrencies, including the most popular ones like
Ethereum or Bitcoin, in addition to government-issued currencies.

Example of app with blockchain technology developed by Limeup

Another method is to connect an iGaming solution directly to the blockchain.
Under such conditions, the team involved in poker app development creates a
platform that interacts directly with the player’s crypto wallet.

Such a method enables a user to maintain maximum anonymity and security, as
no personal information is needed when they sign up on the blockchain-based
platform.
– Streaming and social media. Watching others playing games is no less popular
activity than playing by oneself. The number of iGaming streamers grows in
proportion to the number of viewers.

Most watched streaming platforms

To engage the audience, online gambling businesses invent new methods and
techniques like social media campaigns, cooperation with influencers, live
streaming campaigns, and others. They rely on top social networks like Facebook,
YouTube, or Instagram to promote their services to the target audience.

Conclusion on the Industry’s Prospects
In this article, we’ve answered the question: “What is iGaming, and why is it so
popular nowadays?” As you see, technology advancements and the benefits of
online gambling have led to the growth of this industry.

Factors like the rise of AR/VR, blockchain accessibility, user convenience, the
absence of limits, and others have shaped the development of iGaming and led
to the shift from offline to online gambling.

If your team is ready to grasp the opportunities and innovations of this industry, it
will likely pay you off in the form of growing profit and high demand.
Note: All rights to the article below belong to its legal owner — a software
development company Forbytes.

Link: https://forbytes.com/blog/main-machine-learning-techniques/

Article example (2100 words):

Top 6 Machine Learning Techniques
for Predictive Modeling and Data
Analysis

Are you curious about machine learning technology and its application in various
fields? This year is the right time to start a deep dive into the topic. Three years
ago, the machine learning market value was $7.3 billion. By 2026, it’s expected to
increase to $31.4 billion. If you are among the entrepreneurs who keep pace with
the latest trends and leverage them to produce more value, ML can be the
technology your business has been lacking for so long.

To start with, machine learning is an innovative technology that grows as a
subfield of computer science. Machine learning algorithms learn from the training
data and use the learned patterns to help humans make data-driven conclusions.
ML technology has gained popularity in many industries, including logistics,
fintech, healthcare, and others. This piece of writing explores the use of ML
techniques and the pros & cons of ML application.

3 Machine Learning Methods
In the machine learning context, the word “learning” denotes the ability of
machines to analyze data and produce some results from this analysis. There are
3 traditional machine learning methods. They are general and can be leveraged
in different techniques. Let’s review these methods in more detail.

Supervised Learning
As its name indicates, this ML method is supervised by humans. Supervised
learning is a type of learning where an ML model maps input data to the target
variable. This method is often applied to classification and regression techniques.
It’s also used in image recognition, stock price analytics, and sentiment analysis.

Under the supervised learning algorithm, the machine uses large volumes of
output data to produce the results by tuning the parameters one way or another.
The ML predictions are tested until the pattern is validated. The outcomes are
then used for the analysis of new data.
The benefit of supervised learning is that it is easy to use and accurate. But to
start this machine learning process and train the ML model, you need to collect
big volumes of labeled data first. This is a time- and effort-intensive task and can
be very expensive. Another drawback of this machine learning method is that you
take responsibility for the completeness of the data. If you use data that is biased
or incomplete to train the model, the outcomes will also be incorrect.

Unsupervised learning
This machine learning method is the opposite of supervised learning and requires
no human involvement. Under unsupervised machine learning, you use
unlabeled data to train the machine learning model. The ML algorithm learns
from the data and identifies patterns, tendencies, as well relationships. It does not
map the input to the output layer — only the input data is needed to teach this
model. Unsupervised learning is applied to clustering algorithms, anomaly
detection, association detection, and other ML techniques that we will explore
below.
One of the benefits of unsupervised pattern recognition techniques is that they
do not require big volumes of training data. This speeds up and eases the ML
implementation process. The drawback of unsupervised learning techniques is
that it may be difficult for data scientists to evaluate the accuracy of the results.
What’s more, the absence of human involvement makes it harder for people to
interpret the results and turn them into actionable dat…