Даніiл

Daniil
Pavlenko Experience
Business Development
Specialist Junior Strategic Manager
LLC “KARREL”, Kyiv, Ukraine
Nov 2021 – Sep 2022
Supported business development and operational optimisation for
LLC “KARREL”, driving international B2B sales and improving
internal efficiency across supply and sales workflows.

Enhanced operational efficiency by 12% by auditing and
optimizing supply chain and sales funnel processes.
Contributed to a 5.6% margin growth across 7 core product lines
through B2B pricing strategy research and competitive
benchmarking.
Supported the successful sale of 500+ ski equipment units to
Contact Courchevel Ski Resort, assisting with offer structuring and
competitor analysis.
Built KPI dashboards to track inventory turnover, sales velocity,
[open contact info](look above in the "contact info" section)
and procurement cycles, enabling data-driven decision-making.
Maintained a CRM database of over 300 leads in Salesforce,
[open contact info](look above in the "contact info" section)
streamlining sales tracking and improving customer follow-up
efficiency by 20%.
Antwerpen, Belgium

About Me
Strategic Analyst (Freelance)
Analytical and impact-driven International ARTE Antwerp, Antwerp, Belgium
Business Management student at Karel de
Jul 2023 – Dec 2023
Grote University. Experienced in supporting
Supported strategic positioning and data-driven decision-making
strategic initiatives, market research, and
for Belgian fashion brand ARTE Antwerp through trend research,
operational analysis. Skilled in cross-functional
financial modeling, and market analysis.
communication, process improvement, and
business reporting. Passionate about solving
Analyzed 6+ global fashion trends (Y2K, Gorpcore, Quiet Luxury,
real business challenges and contributing to etc.), mapping their viral growth (2021–2024) across TikTok and
data-driven decision-making in a dynamic Instagram.
environment. Benchmarked 5 direct competitors across pricing, sustainability,
retail format, and audience targeting.
Skills Built unit economics model with 41.7% contribution margin and
break-even point at ~16,700 units.
Microsoft Office Tools Identified 4 new product & content opportunities tied to viral
aesthetics (e.g., Samba craze, Boom Boom fashion).
CRM Systems (basic) Projected 3 revenue growth scenarios (Base, Aggressive,
Conservative) for 2024–2026.
Market Research & Competitive Analysis

Social Media Analytics

Campaign Performance Tracking
Education
Languages International Business Management Bachelor
Karel de Grotte University of Aplied Science
2022 -2026
Major in Finance Management
English Antwerp, BE
Ukrainian
College in Business
Russian 2018-2021
Mainstream school, Kyiv, Ukraine
Dutch