Анастасія

Anastasiia Andriichuk
778.678.8465 |[open contact info](look above in the "contact info" section) | Victoria, BC
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Summary of Qualifications
I bring extensive experience in social media management, brand strategy, and customer relationship
management to the table. I have successfully developed and executed social media strategies that have
enhanced audience engagement, elevated brand visibility, and delivered measurable results. My ability
to craft and implement cohesive brand strategies, aligned with business objectives, ensures consistent
messaging and strong market competitiveness. I am skilled in managing CRM tools to streamline
customer interactions, drive lead generation, and analyze data for strategic decision-making

Work Experience
Marketing Assistant
FORGE TECHNICAL SOLUTION | Langford, BC, Canada
● Developed and executed social media strategies to align with brand objectives, resulting in
increased audience engagement and visibility.
● Oversaw the implementation and management of CRM tools to streamline customer interactions,
enhance lead generation, and maintain up-to-date customer records. Analyzed CRM data to
identify trends and inform targeted marketing campaigns.
● Conducted thorough market research to stay informed on industry trends and competitor
activities, ensuring the brand remained ahead of market shifts and aligned with audience needs
● Assisted in planning and coordinating marketing events, ensuring cohesive messaging and
branding throughout all activities
● Worked cross-functionally with creative and sales teams, contributing to improved project
efficiency and successful campaign execution.

Brand Manager Oct2023 — Jul 2024 AIM
Group │ Kyiv, Ukraine
● Crafted and scheduled social media content, closely monitored engagement metrics, and refined
strategies to boost brand visibility and audience interaction; oversaw the creation of engaging
content, including blogs, social media posts, and promotional materials.
● Actively participated in Scrum meetings and reviews, developed detailed test scenarios, and
contributed to improved team collaboration and project efficiency.
● Represented the brand at industry events, conferences, and trade shows, leveraging networking
opportunities to build relationships and enhance brand recognition.
● Solicited and analyzed feedback from outreach activities, such as surveys and direct communication,
to refine strategies and improve brand perception.
● Conducted comprehensive market research to stay ahead of trends and competitors, making informed
adjustments to brand strategies as needed.
● Created and implemented brand strategies aligned with business objectives, ensuring resonance with
target audiences and driving overall brand success.
 Social Media Manager
Melon Marketing| Lviv, Ukraine Dec 2021— Dec 2022
● Developed and curated content that aligned with the brand's voice, creating visually appealing posts
and writing compelling captions tailored for platforms like Instagram, Facebook, LinkedIn, and Twitter.
● Monitored social media performance using analytics tools, tracking key metrics such as engagement
rates, follower growth, and conversion rates to adjust strategies in real-time.
● Reported on the effectiveness of social media efforts to senior management, demonstrating
measurable improvements in engagement and audience reach.
● Researched emerging trends, platform updates, and new tools to keep the social media strategy
innovative and effective.
● Collaborated closely with design teams, content writers, and marketing managers to ensure cohesive
and consistent social media content aligned with the brand’s overall messaging.

Support Specialist at HubSpot Learning Club Feb 2021 — Sep 2021
Volunteering│ Kyiv, Ukraine
● Provided technical support during virtual events and webinars, ensuring seamless operation of digital
tools and promptly resolving any issues that arose during sessions.
● Assisted new members with the onboarding process, including account setup and initial training on
HubSpot functionalities, to ensure a smooth transition and effective use of the platform.
● Delivered IT support to members of the HubSpot Learning Club, troubleshooting issues related to
HubSpot CRM and enhancing user experience.
● Gathered and analyzed user feedback to identify areas for improvement in the HubSpot Learning
Club, collaborating with organizers to implement effective changes and optimize the learning
experience.

Technical Skills
Skills: Customer Relationship Management (CRM), Marketing
Strategy, Brand Visibility, Social Media Strategy, Content creation,
Video Production, Audio Production, Database Management
Applications & Tools: Microsoft Office 365, Adobe Creative Cloud
Tools: Adobe Premiere Pro, Canva, Google Workspace, Figma, CapCut,
Notion, Jira

Education & Certifications
Hubspot Inbound Marketing | Online May 2024

Hubspot Reporting Certified | Online April 2024

Social Media Marketing Course | Online February 2023

Business Transformation with Google Cloud | Online June 2022

Master's Degree in Management Expected 2026
National technical university of Ukraine “Igor Sikorsky Kyiv polytechnic institute” | Kyiv, Ukraine
Bachelor’s Degree in Cybersecurity Sep 2020- July 2024
National technical university of Ukraine “Igor Sikorsky Kyiv polytechnic institute” | Kyiv, Ukraine