Юлія

Yuliia Holovnia
Project manager / Product manager
The main focus of my experience is in Retail, loyalty programs,
omnichannel, marketing, CRM and client 360, predictive analytics
for customer acquisition and churn.

WORK EXPERIENCE
January 2024 — Present Freelance / Project Manager, Architect
Organized and managed workgroups, developed functional requirements,
and optimized client processes.

Email
Managed a team of 15, achieving a 15% increase in economic efficiency.
[open contact info](look above in the "contact info" section)
October 2019 — January 2024 Rosneft / Architect
LinkedIn
Developed an architecture for a project to ensure the implementation of
[open contact info](look above in the "contact info" section) processes for managing the effectiveness of loyalty programs and predictive
analytics for attracting and churn of customers: loyalty programs, marketing,
contact center.

Profile Performed Architectural Governanced of Integration (>100 web services)
With over 18 years of extensive with partners, website and mobile applications.

experience in Information Migrated the system to the SAP and IBM platforms, launched the system in Go-
Technology, my primary focus has Live and transferred it to support.

been on Project Management, Successfully completed Project for over 3500 gas stations. serviced 11 million
Enterprise Architecture, and clients and millions of mobile application users, with the ability to support
Functional Consulting. My broad up to 10 million transactions per day. Managed a team of 10+ members (team
practical experience enables me to leaders), 15+ stakeholders.
consistently deliver high-quality and
creative solutions.
May 2018 — July 2019 Technoserv Consulting / Project manager
I possess comprehensive knowledge Conducted day-to-day project coordination, planning and implementation
of various technologies and tools, across cross-functional teams (20+ stakeholders). Reduced project costs by
along with a deep functional 10% through process optimization.
understanding of SAP and other
products across different business August 2016 — May 2018 Masterdata / Project manager, Architect
lines and industries. Led pre-sales and managed project for CRM process automation by SAP Cloud
(Marketing, Sales, Servises) and integrations with SAP ERP (SD), SAP BI.

Skills Participated in the customer engagement lifecycle, builded long-term
relationships, developed architectural roadmap and project plan.

Project Management (Agile / Implemented full-cycle project. Customized and configured the system
Waterfall). according to business requirements (Marketing).

Managed a team of 10+ people and 10+ stakeholders with economic efficiency
Presales activity. 15%.
Budgeting and cost analysis. April 2009 — July 2016 Technoserv Consulting / Head of SAP CRM
Business and Enterprise Involved in promoting SAP CRM and conducting pre-sales activities, controlled
Architecture, Process task execution. Implemented measures to increase staff motivation.
Optimization. Implemented 5 full-cycle projects as an architect / team lead.

Organized a department of 25 people. Increased company revenue by 15%.
Cross-cultural communication.
Support processes.
EDUCATION / CERTIFICATES
SAP CRM, SAP Cloud Sales and 1997 — 2002

Service, SAP Cloud Marketing, SAP Poltava State V.G. Korolenko Pedagogical Institute / Department of Physics
ERP (SD, BI), IBM, SAP S/4HANA, and Mathematics / Degree — Teacher of Physics and Computer Science.
Digital Workplace, Migration and
Integrations, Data and Analytics. 2017

C_TCRM20_72. SAP Certified Application Associate — CRM Fundamentals in SAP
Industries: Oil and Gas, Airline, CRM 7.0 EhP2.
FMCG, Financial Services, Retail,
Telecommunications.
LANGUAGES Ukrainian / Russian

Native
English

Intermediate