Yuliia

Yuliia Bardis
Head of Marketing | CMO
[open contact info](look above in the "contact info" section) [open contact info](look above in the "contact info" section) Porto, Portugal
@julbardis @jul_bardis May 20, 1996

3+ years in e-commerce
5+ years as a Head of marketing
10+ years in digital marketing
During my career:
Worked with brands in 9+ countries;
Launched brands in new markets in the USA and Europe;
Built 3 marketing departments from scratch;
Leading marketing teams of up to 12 people;
Experienced in D2C, B2C, and B2B.

Education
Sep 2022 - Sep 2024 MBA, University of the People, Pasadena, California, USA
Sep 2013 - Dec 2019 Master's degree, "Personnel Management", IF State University, Zhytomyr, Ukraine

Employment
Aug 2023 - Apr 2025 Head of Creative Strategy
Company: Vitae Charm
D2C
E-commerce | Beauty
Business type: Production and distribution of cosmetics for women 60+
GEO: USA, Canada, UK, Europe (Sweden, Norway, France, Germany, Netherlands).
Team: 3 in-house members + 9 outsource experts.
Main tasks: led the development and execution of innovative creative strategies,
boosting sales through data-driven campaigns. Utilized market research to identify
opportunities, and implemented high-converting assets in line with Meta best
practices. Conducted thorough research and testing for new markets, audiences, and
products, ensuring targeted engagement and brand growth.
Key results and achievements during the cooperation:
Reached average ROAS 360% - Meta Ads campaigns;
Reached CR 5% - Meta Ads campaigns;
Developed creatives that delivered results for over 1 year;
Created and implemented an efficient creative production system;
Successfully launched 2 new products to market with an average ROAS 300%.

Marketing Department Curator
Apr 2023 - Aug 2023
Company: MagneticOne Groupe, ManageOne
B2B, B2C
IT | Group of 15 companies
Business type: SaaS for E-commerce, productivity, CRM, recruiting, municipal, mobile,
agricultural sector, consulting, education, tech support, charity
GEO: Ukraine, Worldwide.
Team: 9 in-house marketing teams.
Main tasks: creation and management of business processes, analytics and
automation, quality support, and development of marketing departments. Recruited
and onboarded a Head of Marketing to drive growth.
 Key results and achievements during the cooperation:
Improved marketing strategies for 4 major companies, resulting in increased
profitability +20%;
Developed an effective KPI system that increased the productivity of companies
by 100%;
Implemented automation that saved 40% of the team’s time, allowing more
focus on strategic tasks and driving business growth.

Head of Marketing
Aug 2022 - Feb 2023
Company: 2b1 Wedding, Road2Toy
D2C
E-commerce | Wedding decor, wooden kid’s toys
Business type: Production and distribution of wedding decor, wooden kid’s toys
GEO: USA, Canada, UK, Europe (Germany).
Team: 2 in-house members + 4 outsource experts.
Main tasks: led the development and implementation of a comprehensive Marketing
& Sales strategy, established a Marketing department from the ground up, and
conducted research and testing to identify effective promotion channels.
Key results and achievements during the cooperation:
Drove a 30% increase in sales through the successful implementation of a
targeted Marketing & Sales strategy;
Increased the number of new clients from marketing activities by 100%;
LTV increased by 20%.
Aug 2020 - Present Head of Marketing
Company: Chain of beauty salons Steffany
B2C
Beauty
Business type: Chain of beauty salons (beauty services)
GEO: Ukraine.
Team: 2 in-house members + 8 outsource experts.
Main tasks: development and implementation of marketing strategy, analysis of
market trends and competitors, formation of the marketing budget, developing
funnels to attract new customers, work with CUSTOMER service: scripts, work
standards, service blueprint, SERM, calculation and launch of special and promotional
offers, participation in Beauty exhibitions, organization of opening new departments.

Key results and achievements during the cooperation:
Increased NEW customers +30% monthly;
ROMI Average = 400%, max = 1400% (Meta Ads Campaigns);
Increased CRR to 86%;
Increased AOV +20%.

Languages English | B2 Upper intermediate
Ukrainian | Native

Achievements MBA degree

Courses Coursera
Apr 2025 Defining, engaging, and growing your digital audience in E-commerce
Fernando Oliver
Feb 2025 Direct Response Ecom Blueprint (VSL & Funnel System)
Matveev
Jun 2024
Creative Strategy
Targetorium
Jan 2024
Digital Grows Hacking