Ігор

Ihor Kyrychenko Profile
Experienced marketing, sales, and advertising professional with 17 years of success in
an international environment. Proven ability to increase revenue, sales and brand
recognition. Experienced at creating corporate and product identities, generating
marketing channels, and stimulating product growth. Background in international business
and cutting-edge technology. Familiar with all aspects of program and department
management, including budgeting, P&L, forecasting, partnership development, recruiting
and training.

Work experience

Personal details 2021 – 2024 Marketing Manager (RI, USA)
Cool Air Creations Inc. www.morethantees.com
As a MM, I was responsible for developing and executing comprehensive marketing strategies
[open contact info](look above in the "contact info" section) to enhance brand visibility and drive customer engagement in the custom apparel industry. My
[open contact info](look above in the "contact info" section) key responsibilities included but are not limited to: planning and implementing multi-channel
Kyiv, Ukraine marketing campaigns (digital, social media, email, print); collaborating with the sales and
Deferment from conscription design teams; managing the company’s online presence, including website content updates
Valid US work authorization and social media platforms; analyzing market trends and customer feedback to identify new
opportunities and adjust marketing strategies accordingly; coordinating participation in industry
trade shows and local events; overseeing the marketing budget, ensuring cost-effective
o Ability to develop comprehensive allocation of resources for maximum ROI.
marketing and sales strategies
aligned with organizational goals 2018 – 2021 Co-Owner, Director General
and market trends SINKEL LLC (www.sinkel.com.ua)
o Proficiency in conducting market Complex projects on design, production, supply and installation of LED lighting systems
analysis, competitor research, electrification of enterprises, warehouses and other objects.
and customer segmentation to Energy service contracts
identify opportunities and inform
decision-making 2016 – 2018 Marketing Director
o Skill in building and maintaining STRONG UKRAINE (www.strong.tv)
brand identity, positioning Developed comprehensive marketing strategies, including market analysis and competitor
o Expertise in utilizing digital research; crafted business and product development concepts across all channels and products;
platforms such as social media,
implemented product and price targeting strategies for various product life cycle stages; created a
email marketing
o Capability to develop compelling national sales managers incentive program, leading to a 35% sales increase; enhanced market
and relevant content for various share by 17% through proactive sales manager training; executed trade marketing projects and
marketing materials SMM initiatives for dealer networks; led website redesign and SEO efforts for improved online
o Knowledge of effective sales visibility; produced product reviews, participated in specialized exhibitions; designed packaging to
methodologies, negotiation maximize consumer appeal and relaunched the TM "THOMSON"; strategized and launched new
tactics, and relationship-building
products such as tablets, GPS, car audio, routers, HA, and AV; collaborated directly with the CEO
strategies
o Ability to launch, coordinate and on international projects.
manage marketing and 2013 – 2016 Brand Manager
advertising projects UFO (www.ufo.net.ua)
o Capable of remaining calm and Strategic planning and brand development across Electronics, Tool Engineering, Household
focused under pressure
Appliances, Computers, and Office Equipment; conducted market research, analyzed trends, and
o Strong attention to detail
o Problem-solving ability monitored competitors' products; developed and executed marketing communications for multiple
o Excellent oral and written brands; managed marketing plans, budgets, and promotions, including ATL and BTL activities;
communication evaluated marketing effectiveness and initiated exhibitions; created advertising and image
materials, and proposed product improvements; negotiated with suppliers and manufacturers
globally; oversaw product modernization and localization for existing and new brands; presented
Languages goals and plans to headquarters; led SMM and Internet PR efforts and supervised project teams.
Ukrainian — mother tongue 2009 – 2013 Regional Manager
English — C2 — Proficiency
LG Electronics (www.lg.com)
Polish — A1 — Basic Developed strategies and budgets; ensured sales growth and profitability with key dealers;
strengthened partnerships between dealers and LG units; monitored market trends and competitor
behavior, analyzed client dynamics; created and implemented trade-marketing plans and organized
Education promotional activities; aligned product and marketing goals, improved product mix compared to
MA in Social Science and competitors; developed special offers and discount programs for key customers; prepared and
Technology, Sociology, National conducted trainings and seminars for various customer and dealer groups; supported logistics
University “Kyiv-Mohyla Academy”
processes and managed Customer Service/Order Desk.
(Kyiv, Ukraine)

In-service training in negotiations, 2007 – 2009 Account manager
project management, leadership, Agency IMPACTO (advgroup.com.ua)
efficient management, effective Developed, and executed marketing plans for supported brands; conducted market and consumer analysis;
communications with customers etc generat proposals for both BTL and ATL advertising initiatives; managed key national trade marketing projects;
overseeing budget and profitability; created POSM and commercial equipment to enhance brand visibility;
developed inventive merchandising solutions; training for project staff and regular audits; competitor, and
customer dynamics analysis; represented brands at exhibitions, utilizing trade marketing tools; coordinated
cross-departmental collaboration with Creative, Media, and Finance teams.