Катерина

KATERYNA CAREER HIGHLIGHTS

CHECHKO
CMO • DESIGN & ARCHITECTURE
ISTO Design & Architecture Studio | Ukraine
Markets: Ukraine & UAE (Dubai)
LEADING BRANDS ACROSS
August 2025 - Present (9-month contract)
MARKETS, CULTURES,
Developed and launched market-specific marketing
AND BUSINESS CONTEXTS strategies across Ukraine and UAE (Dubai)
Shaped and embedded the company’s mission, vision, and
[open contact info](look above in the "contact info" section)
brand positioning
[open contact info](look above in the "contact info" section) Built and managed an in-house marketing function from
scratch (9-person team)
LinkedIn
Implemented scalable, cross-market marketing processes.
Kyiv, Ukraine
MARKETING DIRECTOR • K-BEAUTY E-COMMERCE
CORE STRENGTHS Korean Story | Ukraine
8+ years in marketing across corporates, startups, and Partners: South Korea (brand owners)
founder-led businesses. May 2024 - July 2025
Developed and executed a social media & influencer
Owned end-to-end market and marketing development
strategy for an e-commerce business (+30% order volume
across Ukraine, Europe, and UAE.
over 9 months)
Cross-cultural collaboration in international business Implemented a KPI-driven marketing performance system
environments. Worked directly with Korean, Led go-to-market strategies for Korean brands entering
Malaysian, Middle Eastern, and European teams, the Ukrainian market
suppliers, and founders. Managed complex negotiations with Korean partners
Adapted brand positioning, communication, and go-to- Managed a cross-functional digital marketing team.
market approaches to local market realities and
EUROPEAN SALES MANAGER • NUTRITION
business models.
Sentara Group | Singapore
CERTIFICATIONS Markets: Europe
November 2023 - April 2024
DIPLOMA IN PROFESSIONAL MARKETING Led the pilot market entry of insect-based protein into the
Chartered Institute of Marketing (CIM), UK | 2022- 2024 EU market
Built a B2B marketing & sales strategy for the EU
CERTIFICATE IN SOCIAL MEDIA MARKETING
Negotiated partnerships with EU-based B2B clients
ReDi School of Digital Integration, Germany | 2023
Represented the company at industry events and client
CERTIFICATE IN CREATIVE STRATEGY meetings
Translated market feedback into product improvements
Kyiv Academy of Media Arts, Ukraine | 2018 - 2019
with Singapore-based R&D.
EDUCATION
VETERINARY BRAND MANAGER • PET NUTRITION
MASTER’S IN ECONOMICS Royal Canin | Ukraine
Kyiv National Economic University, Ukraine | 2016-2018 February 2021 - July 2023
Led B2B marketing strategy for the veterinary portfolio
BACHELOR’S IN ECONOMICS Developed joint business plans with key veterinary
Kyiv National Economic University, Ukraine | 2012-2016 partners
Built and activated a national network of 80+ key
LANGUAGES veterinary opinion leaders
English • Professional proficiency Led 360° product launches for the veterinary range.
German • Elementary proficiency
BRAND MANAGER • BEAUTY
Ukrainian • Native
L'Oreal | Ukraine
Russian • Native
March 2017 - January 2021
RECOMMENDATIONS Progressed from Marketing Intern to Brand Manager
within the L’Oréal Group
Valeriia Zaichenko • [open contact info](look above in the "contact info" section) Managed a multi-category portfolio across luxury, mass
Regional Sales & Marketing Head, Royal Canin market, and dermo-cosmetics brands
Oleksandra Sinozatska • [open contact info](look above in the "contact info" section) Led 360° product launches with a focus on digital
General Manager, Professional Product Division, L'Oreal activations, BTL campaigns, and events.