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PPC Specialist
SERGIO KORCHAGIN [open contact info](look above in the "contact info" section)
GMT +2
[open contact info](look above in the "contact info" section)
Telegram: @serjinskiy

ABOUT

PPC Specialist, with a strong focus on Google Ads, Meta Ads, and performance marketing. My
background in management, marketing, and data analysis, gives me a unique advantage in managing
advertising campaigns with precision and scalability.

SKILLS
• PPC & Paid Traffic: Google Ads, Meta Ads campaign setup, analysis, optimization, A/B testing.
• Analytics: Google Analytics, Google Tag Manager, Meta Ads Manager.
• Metrics: ROAS, CPM, CTR, CPC, CPA, CR.
• Technical Skills: Automation (scripts, Google Sheets/Excel), Google Looker Studio, Tableau.
• Copywriting & Creatives: Ad copywriting, briefing designers.
• Soft Skills: Project management, results-driven approach, communication.
• Languages: English (fluent), Ukrainian (fluent), Russian (fluent), Romanian (A2).

PROJECTS

Google Ads Campaign Trucking Business (USA Market)
• Set up and launched a full-funnel search campaign from scratch: conducted keyword research using
Google Keyword Planner, wrote compelling ad copy, and implemented tracking via Google Tag
Manager and Google Analytics 4.
• Optimized campaign structure and ad groups, leading to increased CTR.
• Launched retargeting campaigns to re-engage site visitors, improving conversion rates.

Meta Ads Campaigns

• Set up full-funnel campaigns (Telegram/landings).
• Ran A/B tests on creatives (images, videos, headlines), improving engagement rate by 25% and
• Created Custom Audiences and Lookalike Audiences for precise targeting and higher ROAS.
 EXPERIENCE
PPC Specialist | Track Ensure Inc.
Web-based solution for trucking companies (B2B/B2C)| Canada | 2024 - 2025

• Planned and launched targeted advertising campaigns on Google Ads and Meta, focusing on lead
generation and conversion rate optimization.
• Conducted competitor analysis to improve messaging, positioning, and overall ad strategy.
• Collaborated with marketing and sales teams to optimize the customer journey and boost engagement
and lifetime value (LTV).

Digital Marketing Manager | Track Ensure Inc.
Web-based solution for trucking companies (B2B/B2C)| Canada | 2023 - 2024

• Created educational and SEO-optimized content to support user acquisition and retention, reducing
support tickets by 40%.
• Contributed to go-to-market strategies for new product launches, including audience research and
message testing.
• Implemented CRM automation with user segmentation, trigger-based alerts, and behavior analytics,
improving communication efficiency and
retention.

EDUCATION & CERTIFICATIONS

• Meta Certified Media Buying
• Google Ads Search Certified • IBM Product Manager Certificate.

PPC Specialist, Media Buyer, Performance Marketing, Digital Advertising, Paid Traffic, Targetologist, Facebook Ads, Instagram Ads, Meta Ads, Meta Business Suite, Google Ads, Ad Campaigns, Paid Media, Ad Buying, Programmatic Buying, Campaign
Optimization, Conversion Tracking, Pixel Setup, UTM Tracking, Lookalike Audiences, Custom Audiences, Retargeting Strategy, ROAS, CPA, CPL, CPC, CPM, Funnel Optimization, A/B Testing, Lead Generation, Traffic Acquisition, Creative Testing,
Ad Scaling, Budget Allocation, Marketing Automation, Meta Ads Manager, Google Ads Manager, Google Analytics, Facebook Pixel, GTM, Google Tag Manager, Hotjar, Power BI, Tableau, Excel Reports, CRM Integration, Click-Through Rate, CTR,
Engagement Rate, Conversion Rate Optimization, CRO, Analytics Reporting, Career Switch, Technical Background, Data-Driven Marketing, Performance-Driven, Ad Creative Strategy, eCommerce Advertising, SaaS Marketing, Landing Page
Optimization, Full Funnel Marketing, Customer Journey Mapping, Marketing Strategy, Agile Marketing, Traffic Manager, Campaign Management, Growth Hacking, Digital Marketing Specialist, Martech Tools, Multichannel Campaigns, ROI
Optimization