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PETRENKO VIKTOR
DIGITAL MARKETING SPECIALIST

PROFILE
Digital marketing specialist with hands-on experience in Meta Ads and
Google Display campaigns. Skilled in PPC, SEO, content, and social media.
Recently completed a PPC boot camp at Skelar, sharpening skills in ad
setup, keyword research, and analytics. Have 4 years of experience with
CONTACT U.S. clients in logistics, with a strong focus on communication and results.

[open contact info](look above in the "contact info" section) (Telegram) PROJECT
[open contact info](look above in the "contact info" section)
Digital Marketing Specialist
Linkedin Porftolio project
Responsibilities:
Kyiv, Ukraine / Remote
Conducted a comprehensive business analysis, including SWOT analysis,
budget assessment, market research, and competitor analysis.
Developed a customer acquisition strategy through Google Ads, Meta Ads,
and SEO optimization, creating targeted ad campaigns and keyword
SKILLS research.
Designed a retention strategy utilizing email marketing and remarketing to
Market research and analysis enhance customer loyalty and increase conversions.
Creation and optimization of advertising Created content marketing and social media plans, including a two-week
content calendar and engagement strategies.
campaigns in Google Ads and Meta Ads Defined key performance indicators (KPIs) and set short-term business goals
Brand promotion through social media to track and optimize marketing efforts.
platforms
Knowledge of the basics of website
PREVIOUS EXPERIENCE
optimization for search engines
Setting up brand awareness channels Dispatcher — USA Logistics
and evaluating digital marketing August 2021 – Present
Coordinated with U.S. clients to ensure smooth deliveries and service.
effectiveness.
Managed urgent shipments and optimized routes.
Adaptability to work round‐the‐clock to Handled high volumes of calls and emails under pressure.
meet performance goals. Resolved logistics issues through teamwork and adaptability
English - B2 Upper Intermediate
Key accomplishment:
Maintained a 98%+ on-time delivery rate across 2+ years,
demonstrating excellent planning and coordination skills.
TOOLS Built strong client trust, leading to repeat shipments and long-term
partnerships with key U.S. customers
Advertising Platforms: Facebook Ads, Resolved 50+ critical shipment issues with real-time communication
and problem-solving, minimizing client churn.
Google Ads, TikTok Ads
Handled logistics for high-volume clients (up to 100 shipments/month),
Creative Tools: Canva, Adobe developing multitasking and workflow optimization skills.
Photoshop, AI‐based platforms for
creative optimization. EDUCATION
SEO Tools: SEMrush, Serpstat
Analytics Tools: Microsoft Excel, Uman National University of Horticulture
Bachelor’s Degree in Finance and Credit
Google Sheets
2016-2020
Social Media Platforms: Facebook,
Digital Marketing Basics course at Mate academy
Instagram, LinkedIn, TikTok, Twitter
Certificates
Graphic Design Tools (Canva, Trello)
Skelar Digital Marketing Intencive
Certificate