Борис

Borys Matyushynets
Age: 38 years old
The city of Kyiv
Phone: [open contact info](look above in the "contact info" section)
E-mail: [open contact info](look above in the "contact info" section)
Experience
PPC manager
from 2024/01
AloveShop
Responsibilities:
• Preparation of media plans for the launch of new company products;
• expansion of existing campaigns by testing new traffic sources;
• selection of key queries;
• launch and conduct contextual advertising in Google AdWords and Pmax campaigns;
• tracking, analysis of the effectiveness of contextual advertising (CPA, CPL, CPO) by Google Ananlytics GA4;
• conducting traffic campaigns;
• reporting and planning;
• Integration with CRM system and process automation

PPC manager, project work
from 2023/10 to 2024/02
Hajus AG
Responsibilities:
• Preparation of media plans for the launch of new company products;
• expansion of existing campaigns by testing new traffic sources;
• selection of key queries;
• writing ads;
• launch and conduct contextual advertising in Google AdWords and Pmax campaigns;
• tracking, analysis of the effectiveness of contextual advertising (CPA, CPL, CPO) by Google Ananlytics GA4;
• conducting traffic campaigns;
• reporting and planning;

Didgital-marketer, PPC spicialist
from 2023/02 to 2023/09
NDA Ukraine, Lviv (Marketing)
Responsibilities:
• Preparation of media plans for the launch of new company products;
• expansion of existing campaigns by testing new traffic sources;
• selection of key queries;
• writing ads;
• launch and conduct contextual advertising in Google AdWords;
• tracking, analysis of the effectiveness of contextual advertising (CPA, CPL, CPO) by Google Ananlytics GA4;
• writing specifications for creating new landing pages;
• testing of texts of announcements, landings, etc.;
• conducting traffic campaigns;
• reporting in PPT;
PPC manager
from 2021/11 to 2022/11
ASUS Ukraine, Kyiv (Marketing)
Responsibilities:
• preparation of media plans for advertising;
• selection of key queries;
• writing ads;
• launch and conduct contextual advertising in Google AdWords, Facebook;
• tracking, analysis of the effectiveness of contextual advertising (CPA, CPL, CPO) by Google Ananlytics;
• testing of texts of announcements, landings, etc.;
• conducting traffic campaigns;
• reporting in PPT;
PPC specialist
from 2020/11 to 2021/10
GroupM, Kyiv (Marketing)
Responsibilities:
• preparation of media plans for advertising;
• selection of key queries;
• writing ads;
• launch and conduct contextual advertising in Google AdWords, Facebook, Tik Tok;
• tracking, analysis of the effectiveness of contextual advertising (CPA, CPL, CPO) by Google Ananlytics;
• testing of texts of announcements, landings, etc.;
• conducting traffic campaigns;
• reporting in Looker Studio and PPT;
• communication with clients at the meetings and statuses.
Contextual advertising specialist
from 2017/10 to October 2020/10 (3 years)
Freelancer, Kyiv (Internet Marketing)
Responsibilities:
• preparation of media plans for contextual advertising;
• selection of key queries;
• writing ads;
• launch and conduct contextual advertising in Google AdWords and Yandex. Direct;
• tracking, analysis of effectiveness of contextual advertising (CPA, CPL, CPO) by Google Ananlytics, Yandex. Metrics as well as data from the CRM client;
• testing of texts of announcements, landings, etc.;
• conducting traffic campaigns;
• setting up and running shopping campaigns in Google Ads;
• Google Merchant Center setup;
• reporting in Data Studio;
• launch and support advertising campaigns on Facebook and Instagram;
• communication with clients at all stages of work.
Leading specialist in contextual advertising
from 2015/06 to 2017/09 (2 years 3 months)
TemposWeb, Kyiv (Internet Marketing)
Responsibilities:
Launch, maintenance, optimization of all advertising activity on the Internet
• media planning;
• development of strategy for promotion on the Internet;
• launch, maintenance, optimization of contextual advertising Google Ads, Yandex Direct;
• creation, maintenance, optimization of targeted advertising in VK, FB, myTarget;
• preparation of technical specifications for the development of banners, videos, etc.;
• reporting and analytics of advertising campaigns.
Very well familiar with Google Analytics and Yandex. Metrics.

Education
Kyiv University of Tourism, Economics and Law
Hotel industry, Kiev
2007 – 2012 (5 years)
Additional education
Google Ads Certification (annual confirmation):
• Google Ads Search Certification;
• Google Ads Display Certification;
• Shopping ads Certification;
• Google Analytics Individual Qualification.
Professional and other skills
Google Editor, Yandex. Commander, Excel, Data Studio (7 years experience)
High level; in use now.
Knowledge of languages
Ukrainian – native;
Russian – fluent;
English – Intermediate.