Микола

MYKOLA SHPONIAK
Location: Lviv, Ukraine
Phone: [open contact info](look above in the "contact info" section)
E-Mail: [open contact info](look above in the "contact info" section)
LinkedIn, Telegram

Targeting / Media Buyer / Meta Ads Specialist
Performance-driven Media Buyer with 4+ yrs scaling Meta & Google Ads plus omnichannel funnels for e-commerce, real estate,
FMCG & retail across Europe. Cut CPL by 72 %, raised lead-to-client CR to 6.7 %, managing $350–15.000 monthly budgets. Build
campaigns end-to-end—USP, creatives, WordPress / GA tracking, Google Merchant, multi-location ads. Analytical, agile, focused on
ROI.
WORK EXPERIENCE
Lead Targeting Specialist Jun 2024 – Present
Lviv, Ukraine
Atlanta | Real Estate Agency
Launched and optimized ad campaigns in Meta Ads (Facebook & Instagram)
Developed the marketing strategy, including unique selling propositions (USP), Tone of Voice, creatives, and ad texts
Built conversion-oriented funnels for lead generation across Meta platforms
Managed campaigns on Instagram and Facebook, focusing on lead generation and profile engagement
Performance highlights:
Reduced cost per lead by 72% — from $5.72 to $1.60
Increased lead-to-client conversion rate from 3% to 5.5%
Maintained monthly KPI of 300+ qualified leads
Before vs After campaign optimization:
Initial campaign (May 2024): 41 leads at $5.72 CPL
Optimized campaigns (from June 2024):
49 leads at $1.60 CPL
Profile visits at $0.05
Story interactions at $0.04
Follower acquisition at $0.09

PPC & Digital Advertising Lead Mar 2023 – Present
Lviv, Ukraine
Karpatyak Mead | FMCG / Alcoholic Beverages (Honey Mead Production)
Led digital marketing strategy for the national brand “Karpatyak”, focused on D2C and retail partnership growth
Managed full-funnel campaigns across Meta Ads and Google Ads, including Search, Display & Shopping
Developed USPs, Tone of Voice, ad copy, and creatives tailored to both retail (B2B) and eCommerce (B2C)
Created commercial presentation materials for distribution partners including OKKO, Silpo, and Varus
Handled omnichannel presence across Instagram, Facebook, Google Maps, company website, and Merchant Center
Key performance indicators:
Maintained monthly KPI of 250+ leads
Cost per lead: $1.77 | Cost per purchase: $2.90
Generated 163 conversions, 12,600+ clicks and over 1.6M impressions within 2 months
Overall budget managed: $5,456.56

PPC Specialist / Digital Marketing Strategist Dec 2021 – Nov 2024
Lviv, Ukraine
Galzhytlobud | Real Estate
Led full-cycle ad campaigns in Meta Ads and Google Ads across search, display, and social
Developed and implemented digital marketing strategy, including USP, Tone of Voice and creative concepts
Created ad copy, visual creatives and billboard/citylight designs for both online and offline channels
Managed ad presence across Instagram, Facebook, Google Maps and the company website
Key results:
Reduced cost per lead by 50% (from $5.00 to $2.50)
Increased lead-to-client conversion rate from 2% to 4.3%
Consistently hit KPI of 500+ qualified leads per month
Selected Campaign Results:
Spring Discounts: 955 leads at $2.40 CPL
Holiday Offers: Over 5,000 initiated conversations at $0.87 CPL
Total ad spend: $5,774.27, generating over 4.1M impressions and 324K reach
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PPC & Brand Awareness Specialist Mar 2024 – Sep 2024
Lviv, Ukraine
Mix Markt Italia | Retail / Supermarket Chain
Developed and executed digital campaigns across Meta Ads and Google Ads, focused on brand visibility and audience growth
Created and localized Unique Selling Propositions (USP), Tone of Voice and tailored ad creatives for Italian audiences
Wrote ad copy and visuals for awareness campaigns across Facebook, Instagram and Google
Managed and optimized 30+ Google Maps locations to improve search visibility and drive local foot traffic
Handled growth marketing via Facebook & Instagram, targeting diverse regional audiences
Achieved high-efficiency audience growth:
Facebook follower acquisition at $0.05 per subscriber
Instagram follower acquisition at $0.24 per subscriber
Focused on reach, engagement, and consistent brand presence across digital touchpoints

PPC & Performance Marketing Specialist Mar 2022 – Apr 2023
Lviv, Ukraine
VARTI STUDIO | Web Design, UI/UX, Web Development
Developed and executed multichannel advertising strategies across Meta Ads, Google Ads, LinkedIn Ads, X Ads, and Pinterest Ads
Created compelling USPs, marketing copy, and visual creatives tailored for each platform
Managed paid campaigns across Instagram, Facebook, Google, LinkedIn, X (Twitter), and Pinterest
Focused on B2B lead generation for UI/UX and web development services in English-speaking markets
Key achievements:
Achieved monthly KPI of 80+ qualified leads
Maintained CPL under $3.90, ensuring budget efficiency
Improved lead-to-client conversion rate from 0.9% to 6.7%, boosting ROI and sales pipeline quality

EDUCATION
Ivan Franko National University of Lviv, Master’s Degree in Tourism Businesses 2016 - 2021

LANGUAGES
English - B2, Ukrainian - Native
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(Journal of Laws 2018, item 1000) and in agreement with Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 on the protection of
natural persons with regard to the processing of personal data and on the free movement of such data, and repealing Directive 95/46/EC (General Data Protection
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