Victoria

VICTORIA VOROZHBA
Marketing Manager

WORK EXPERIENCE

Growth Marketing Manager Marketing Manager
Lumiway | Supplements| USA| 2024- 2025 Danavero (IT & SEO) |Canada| 2021- 2024
Conducted market research and scaled digital Developed and executed B2B & B2C marketing
projects (R&D Marketing) strategies aligned with KPIs.
Coordinated cross-functional teams (SMM, email, Managed and optimized paid social campaigns
sales, creative, PPC) to execute integrated (USA, Eastern Europe, Canada, Ukraine).
campaigns. Top results: ROAS 4856%, CTR 19%, 521 leads for
Development of high-converting landing pages $1.04, CPC $0.001.
Managed and optimized ad campaigns on Google
Ran Google Ads campaigns, achieving CTR 30%,
Ads, Facebook Ads, TikTok, and Pinterest Ads,
521 leads for $1.20, ROAS 4250%.
achieving 15% CTR, $0.8 CPC, $3 CPL, and $38 CPP.
Built and grew social media communities (3,000+
Increased lead generation efficiency, driving an 8%
members).
CR improvement.
Created and scheduled daily social media content
Improving customer retention by 30%
(texts, visuals, video).
Developed content strategy, overseeing
video/photo production for consistent branding Set up Facebook Chat Bot and automated sales
and engagement. funnel.
Launched TikTok Shop and an Affiliate Marketing Configured Google Analytics, call tracking, and
program, reaching 330,000+ monthly views reporting systems.
through a pay-per-purchase model. Analyzed weekly/monthly KPIs (CPP, CPL, CTR,
Partnered with a branding agency to create a CPM, CR, social media metrics).
strong, unified brand identity and product Managed 4+ projects across mobile apps, IT
presentation. services, e-commerce, and offline businesses.
Launched and positioned the company’s product
in the US and Canada, boosting brand awareness.
Implemented AI-driven growth strategies,
optimizing user engagement and conversion
funnels.
Led A/B testing to refine key performance metrics.

CONTACT PROGRAMS MY SKILLS

[open contact info](look above in the "contact info" section) Google Ads PPC/Performance
Facebook and Instagram Ads
[open contact info](look above in the "contact info" section) Analytics/Research
Warsaw Google Analytics, Google Tag
SMM
Manager
LANGUAGE
Marketing strategy
Canva, Figma
B2
Shopify Project Management
PORTFOLIO AND CASES Call Tracking, Similarweb, Serpstat Creative Decision
vorozhbamarketing.com/cases
 VICTORIA
VICTORIA VOROZHBA
VOROZHBA
Marketing Manager

WORK EXPERIENCE

Marketing & Business Development Manager Marketing Manager
PUDRA Photo studio and Visual Agency Technonicol | E-commerce, Building
Kyiv | 2019- 2021 2017-2018

Led cross-channel promotions (Facebook/Instagram Collaborated with marketing, web, and design
Ads, Google Ads, Influencer Marketing, Email) to teams to execute projects and meet deadlines.
drive conversions. Recommended website improvements to
Developed Customer Journey Mapping (CJM) enhance marketing strategies.
and a client retention system, boosting loyalty. Created ads, email, and web content, including
Creating a Profit & Loss (P&L) model weekly newsletters.
Managed B2B and B2C lead generation, achieving Worked with leadership to develop data-driven
1200+ sales/year, CPL $4, CPP $10. marketing plans to boost sales and traffic.
Gained 47,000 TikTok views and delivered 575% ROI. Increased E-commerce sales on Prom.ua, Rozetka,
Created content for ads, emails, web, and Hotline.
newsletters, increasing engagement. Developed email marketing strategies for
Analyzed key metrics (CPP, CPL, CTR, CPM) to subscriber growth.
optimize performance. Designed and executed promo materials across
Collaborated with Web and IT to enhance UX and email, web, and social media.
conversions.
Recruited and managed a creative team for high-
quality content production. Freelance copywriter & Designer 2016-2018
Wrote texts for SEO, sites and social media
Create social media banners and videos
SMM Manager
Kulik System | Furniture & Health
March 2018 - October 2018
EDUCATION
Paid Social Ads: Managed Facebook & Instagram
Ads, optimizing campaigns for lead generation and Yaroslav Mudryi National Law University
conversions. Master of Laws | 2012-2018
Multi-Channel Funnels: Developed remarketing
strategies across PPC, SMM, SEO, and Email to
PERSONAL SKILLS
maximize impact.
Performance Metrics: Achieved CAC $40, Avg. Strategic & Data-Driven Marketing
Check $430, ROI 500%, BR 33%, CPL $6.
Creative Campaign Development
Content Creation: Produced engaging video,
design, and photo content aligned with brand Market Research & Analysis
voice. Critical Thinking & Problem-Solving
Community Growth: Expanded online community
Project Management & Self-
to 1,000+ members, engaging with followers and
collaborating with bloggers. Organization

Team Collaboration & Leadership