Personal information hidden

MARKO PAVLIV
BUSINESS DEVELOPMENT & GROWTH STRATEGY
PROFILE
Results-driven Business Development Manager with 6+ years of experience in B2B
sales, lead generation, and strategic partnerships across fintech, SaaS, digital
marketing, and software development. Skilled in building and optimizing
outbound campaigns, market expansion, and scaling revenue pipelines. Strong
track record of leveraging automation, AI-driven tools, and CRM systems to drive
efficiency. Passionate about developing long-term business relationships and
CONTACT unlocking new revenue streams.

[open contact info](look above in the "contact info" section) WORK EXPERIENCE
[open contact info](look above in the "contact info" section) NLM Agency (Global) FEB 2025 - 2025
Head of Business Development & Growth Strategy Consultant
Lviv, Ukraine Developed new business categories such as the Software Development Department
Linkedin from scratch, defining strategy, positioning, and execution for market entry.
Designed growth strategies to drive revenue expansion and increase market presence
in competitive industries.
EDUCATION Refined company positioning, website content, and case studies to strengthen
credibility and attract high-value B2B clients.
2017 - 2019 Led outbound marketing efforts, leveraging LinkedIn, email outreach, and AI-driven
IVAN FRANKO NATIONAL automation to optimize prospect engagement.
UNIVERSITY OF LVIV Worked closely with marketing and sales teams to enhance Account-Based Marketing
(ABM) strategies and improve lead conversion rates.
Master’s degree of Public
Administration and Inspirit (Ukraine-Chicago) 2022 - 2025
Management Business development manager & head of partnerships
Managed the full sales cycle: from market research to client acquisition and long-
2013 - 2017 term partnerships.
IVAN FRANKO NATIONAL Developed and implemented multi-channel outreach strategies (LinkedIn, email,
UNIVERSITY OF LVIV Upwork, cold calling) for fintech, SaaS, and software development clients.
Automated lead generation processes, ABM approach, using AI-driven tools,
Bachelor’s degree of Business significantly improving conversion rates, process optimization.
administration Worked closely with the CEO and sales teams to optimize pipelines and maximize
deal flow.
2002 - 2013 2023 - 2024
The Growth agency (Ireland)
LVIV LINGUISTIC GYMNASIUM Lead generation manager
Handled over 15 LinkedIn profiles across industries like digital marketing,
SKILLS venture capital, e-commerce, software development, etc.
Market Research & Analysis Conducted prospect research, tracked engagement, and built connections
with key decision-makers.
Strategic Planning & Execution
Focused on SDR tasks, personalizing outreach, and setting up meetings.
Strategic Partnerships & Expansion Collaborated with the CEO and sales teams to refine sales pipelines and
B2B Sales & Business Development improve conversion rates.

Account-Based Marketing & Growth Echo creative marketing (Bedford, England) 2021 - 2023
Business development manager & marketing manager
Strategies
Led business development initiatives targeting B2B clients across different
Cold Outreach & Lead Generation
industries like e-commerce, health care, SaaS, etc
Optimization Developed tailored outreach strategies, combining LinkedIn, email
Negotiation & Relationship Management campaigns, and account-based marketing (ABM) to drive engagement.
Followed up with prospects to nurture relationships and successfully
CRM & Sales Workflow Automation
scheduled meetings with key decision-makers, CRM management
LANGUAGES 2020 - 2021
Respect Studio (Ukraine)
English (Upper-intermediate) Lead generation manager
Ukrainian (Native) Developed core lead generation skills, including market research, prospect
Polish (Elementary) identification, and crafting outreach strategies, sdr tasks, etc
Italian (Elementary) Designed and executed LinkedIn and email campaigns customized to meet
German (Elementary) client objectives, driving strong engagement.
Analyzed performance metrics and optimized campaigns