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MARKO PAVLIV
GTM STRATEGY EXECUTION & LEAD GENERATION
PROFILE
Business Development & Lead Generation Expert with 6+ years of experience
driving B2B growth across IT, SaaS, and digital services. Proven expertise in
designing and executing outbound strategies, building scalable pipelines, and
expanding into new markets. Skilled in LinkedIn, email outreach, ABM campaigns,
Upwork channel, and multi-channel prospecting. Experienced in leveraging
automation (all lead gen tools), AI-powered tools, AI agents (N8N, Make), and CRM
CONTACT systems to boost efficiency and conversion.

[open contact info](look above in the "contact info" section) WORK EXPERIENCE
[open contact info](look above in the "contact info" section) NLM Agency (Ukraine, IT & digital marketing) JAN 2025 - 2025
Head of Business Development & lead generation
Lviv, Ukraine Set up the sales department from zero, covering market research, GTM plan, workflows,
Linkedin page and daily processes.
Created growth plans to raise revenue, enter new markets, and improve conversion.
Launched multi-channel outreach through LinkedIn, Email, and Upwork.
EDUCATION Hired and managed a team of 3 lead gen/sales reps, set clear goals, tracked progress, and
kept quality high.
2017 - 2019 Handled the full outbound process (except live calls), including lead research,
IVAN FRANKO NATIONAL segmentation, messaging, and CRM updates.
UNIVERSITY OF LVIV Started new directions in Software Development and Marketing services, building strategy,
positioning, and go-to-market.
Master’s degree of Public
Administration and Inspirit (Ukraine-Chicago, IT) 2022 - 2025
Management Business development & lead generation expert
Planned and executed growth initiatives focused on revenue increase, market
2013 - 2017 expansion, and higher conversions.
IVAN FRANKO NATIONAL Managed the full lead generation cycle, from market research to client acquisition
and long-term partnerships.
UNIVERSITY OF LVIV
Built and ran multi-channel outreach (LinkedIn, email, Upwork) for Fintech, SaaS, and
Bachelor’s degree of Business other tech companies.
administration Introduced automation and ABM methods with AI tools, improving conversions and
streamlining processes.
2002 - 2013 The Growth agency (Ireland) 2023 - 2024
LVIV LINGUISTIC GYMNASIUM Lead generation manager
Handled over 15 LinkedIn profiles across industries like digital marketing,
SKILLS venture capital, e-commerce, software development, etc.
Conducted prospect research, tracked engagement, and built connections
Market Research & Analysis with key decision-makers.
GTM Planning & Execution Focused on SDR tasks, personalizing outreach, and setting up meetings.
Collaborated with the CEO and sales teams to refine sales pipelines and
Strategic Partnerships & Expansion
improve conversion rates.
B2B Sales & Business Development 2021 - 2023
Echo creative marketing (Bedford, England)
ABM & Growth Strategies
Business development & lead generation manager
Cold Outreach & Lead Generation Led business development initiatives targeting B2B clients across different
Sales department management industries like e-commerce, health care, SaaS, etc
Developed tailored outreach strategies, combining LinkedIn, email
CRM & Sales Workflow Automation
campaigns, and account-based marketing (ABM) to drive engagement.
AI agents, lead gen tools (ALL) Followed up with prospects to nurture relationships and successfully
scheduled meetings with key decision-makers, CRM management
LANGUAGES 2020 - 2021
Respect Studio (Ukraine, lead gen agency)
English (Upper-intermediate) Lead generation manager
Ukrainian (Native) Developed core lead generation skills, including market research, prospect
Polish (Elementary) identification, and crafting outreach strategies, sdr tasks, etc
Italian (Elementary) Designed and executed LinkedIn and email campaigns customized to meet
German (Elementary) client objectives, driving strong engagement.
Analyzed performance metrics and optimized campaigns