Валерія

Valeria Grabner CONTACТS
graphic designer, illustrator, digital artist Mail: [open contact info](look above in the "contact info" section)
LinkedIn:
LinkedIn Portfolio Behance [open contact info](look above in the "contact info" section)
Telegram: @lerolie

SUMMARY

Graphic Designer and Visual Digital Artist with
4 years experience in design and 6 years in illustration.

My specialisation: creating brand identities, advertising materials and commercial illustrations.

SKILLS & TOOLS

Illustrations and drawings Identity Procreate
Merchandising Branding Figma
Identity design Social media Adobe Photoshop
Logo design Redesign Adobe Illustrator
Advertising products Presentation Adobe InDesign
Printing products Photo processing Premiere Pro

HARD SKILLS SOFT SKILLS

Adobe Creative Suite: Ability to work in a team
Photoshop, Illustrator, InDesign Attention to the details
Procreate: digital illustrations Creativity
Figma: web and mobile design Stress tolerance
Typography and composition: Problem-solving approach
arrangement of elements, working with fonts Self-organization
Color theory: color schemes, associations Communication
Preparation for printing: preparation of layouts for Time management
printing, knowledge of technical requirements of Adaptability
printing, CMYK, etc. Accepting criticism
Animation basics: basic work in Adobe After Effects
and Premiere Pro to create simple animations or
English
edit video creatives for social media.
Intermediate
Photo retouching and processing:
Fine-tune and correct photos for advertising Ukrainian
or social media purposes. Native

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WORK EXPERIENCE
(for the last two years)

1. Background illustrations and collages for a board and online game (NDA)
Project: Designing background illustrations and collages for web-based games, including designing elements for boxes,
postcards, game cards and websites.
Responsibilities: Creation of background images and development of unique collages that enhance the atmosphere of
the game, in accordance with its style and theme.
Result: Achieved high-lvl attractiveness of the game and positive feedback from players due to the visual component.
2. Identity and promotional materials for events and social networks.
Project: Creating a visual identity for events, as well as developing promotional materials for social media and print.
Responsibilities: Design of logos, posters, banners, flyers, T-shirts and other promotional materials that convey the style
and mood of the event.
Result: Increased awareness of events and their professional image thanks to a well-thought-out and coherent style.
3. Commercial illustrations for fundraising for military equipment.
Project: Creation of commercial illustrations for clothing and accessories designed to raise funds for the needs of the
military.
Responsibilities: Development of unique images to be printed on T-shirts, accessories and items that symbolize support
for the military.
Result: Increased interest of the target audience and raised the necessary funds for an important social initiative.
4. Illustrations for game characters and accessories (NDA)
Project: Creating a series of illustrations for game skin design, including weapons and character clothing.
Responsibilities: Development of unique concepts for illustrations in accordance with the style of the game and its
atmosphere.
Result: Increased the level of satisfied feedback and game appeal through additional game elements.
5. Logos and promotional products for an English company that restores products.
Project: Creation of corporate identity and promotional materials for a company specializing in the restoration and
decoration of products.
Responsibilities: Design of logos, flyers, business cards and promotional stickers that reflect the company's style and
values.
Result: Formed a professional image of the company that attracted the attention of the target audience.
6. Illustrations for a company producing paintings by numbers.
Project: Creating a design for paintings by numbers for a company that prints them.
Responsibilities: Development of illustrations adapted to the concept of paint-by-numbers, taking into account the
simplicity of shape and colour for easy filling.
Result: Positive feedback from customers and increased demand for products.
7. Illustrations and covers for music artists.
Project: Development of album covers, singles and promotional images for Ukrainian and international musicians.
Responsibilities: Creation of unique illustrations that reflect the musician's style and the atmosphere of their works.
Result: Positive feedback from the artists' audience and increased interest in their music releases.
8. Instagram content for coffee shops, stores, and entertainment venues.
Project: Development of visual content for Instagram profiles of various businesses (coffee shops, cosmetic stores,
entertainment venues).
Responsibilities: Creation of posts, stories, video creatives, and adaptation of content to the style and goals of each
business.
Result: Increased audience engagement and brand awareness, increased number of subscribers.
9. Interior and exterior painting for Rage Room.
The project: Creating an individual style for the interior and exterior of the Rage Room in Khmelnytskyi.
Responsibilities: Design of interior and exterior illustrations, development of a logo and icons for the website, creation of
the design of the main page of social networks.
Result: Formed a coherent visual style of the establishment that raised the attractiveness to customers and
distinguished Rage Room from competitors.
10. Content and promotion strategy for a coffee shop and art space.
Project: Development of a promotion strategy, content plan and concepts for social media for a coffee shop and art
space.
Responsibilities: Creation of visual concepts, video creatives and posts, adaptation of content to the target audience.
Result: Increased audience engagement and growth in the number of customers thanks to interesting and thoughtful
content.

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11. Banner for the Sabuze artist.
Project: Development of a banner for musician Sabuze for use on social media and promotional platforms.
Responsibilities: Creation of a banner with unique illustrations that reflect the musician's style and attract the
attention of his audience.
Result: Positive feedback from fans and increased interest in the artist's new release.
12. Track covers for DVORNYK, WISE, phonk.me, Moonevea, be here and others.
Project: Creating illustrations for the covers of singles by various artists.
Responsibilities: Development of illustration concepts for each music genre and style of the artists, adaptation of
designs for different platforms.
Result: Increased attractiveness and recognizability of the tracks due to creative design.
13. Illustrated poster and content for Instagram.
Project: Development of an illustrated poster and a series of posts for Instagram to promote events.
Responsibilities: Creation of original illustrations and visuals that increase the audience's interest in the events.
Result: Increased engagement among followers and increased reach of content on social media.
14. Advertising and design of fees for the AMNESIA festival.
Project: Creation of promotional materials and design of fees to support the AMNESIA festival.
Responsibilities: Design of posters, flyers, social media posts and other materials reflecting the concept of the festival.
Result: Increased awareness of the festival and an increase in the number of participants due to effective visual
promotion.
15. Posters for the Ukrainian House and city art centres.
Project: Development of posters and posters for events held at the Ukrainian House and art centres.
Responsibilities: Creation of designs that convey the atmosphere of the events, and adaptation to different formats
and styles.
Result: Positive reaction from visitors and increased attendance at events.
16. Illustrations for books by foreign and Ukrainian authors.
Project: Creating illustrations for literary publications, including prose and poetry collections.
Responsibilities: Development of artistic illustrations that visually complement the texts, creating a special
atmosphere for each work.
17. Magazine covers and layout.
Project: Development of cover design and full layout of magazines for various publications.
Responsibilities: Design of covers that reflect the theme of the issue, as well as structured layout of the internal
content with regard to readability.
Result: Professional and aesthetic design of magazines, that increased the attractiveness to the target audience.
18. Article-presentation about design trends in 2024.
Project: An analytical article on the main design trends for 2024.
Responsibilities: Researching new trends, developing the structure of the article, and designing the text with visual
examples.
Result: Positive feedback from readers and increased interest in design trends.
19. Branding and packaging design for tea and matcha brand.
Project: Creating coherent branding for HOSHI, a tea and matcha brand.
Responsibilities: Development of a logo that reflects the Japanese aesthetics and brand philosophy, packaging design
for different types of tea, including the choice of color schemes and fonts that emphasize the naturalness and
sophistication of the product.
20. Visuals for a store of Korean grunge glam-style clothing.
Project: Development of visuals for a clothing store specializing in Korean grunge-glamour style.
Responsibilities: Creation of concepts for social media, advertising banners, window displays and identity that conveys
the unique style and atmosphere of the brand - a combination of grunge audacity with the elegance of glamorous
elements.
Result: Increased brand awareness and attracted new customers through stylish and eye-catching visuals.

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21. Visuals and advertising animations for SKVOT.
Project: Development of promotional materials for Squat, including animations and visuals for social media.
Responsibilities: Creation of dynamic advertising animations and graphics that reflect the brand and engage the
audience in interaction on the platforms.
22. Visuals for Solve Marketing for promotion and lead generation.
Project: Development of visuals to promote Solve Marketing's services with a focus on lead generation and Instagram
advertising.
Responsibilities: Creation of targeted ads, banners, and posts adapted for Instagram, taking into account the specifics
of the platform and audience.
23. Design and redesign of kombucha packaging for the Spanish market.
Project: Creating the first packaging design for a kombucha brand in Spain and redesigning it two years later.
Responsibilities: Developing an initial design that catches the attention of the target audience, as well as updating
the design to keep the brand relevant in the market.
24. Logo concept for an art photo studio.
Project: Development of a logo concept for a Kyiv-based photo studio with an emphasis on an artistic approach.
Responsibilities: Creating a logo that reflects the creative and individual style of the studio, ensuring its recognition
among competitors.
25. Logo for a hotel and restaurant complex in the UAE (NDA)
Project: Development of a logo for a luxury hotel and restaurant complex in the UAE.
Responsibilities: Creating a sophisticated logo that reflects the style and elegance of the complex, taking into account
the cultural characteristics of the region.

EDUCATION
2024 • Genius Space
Digital Marketing course.
| SMM manager and targeting specialist.
2023 - 2024 • Skvot.
| Course - directing and creating videos
2021 - 2023 • IT Step Academy.
| Course in computer graphics and graphic design.
2021 • Khmelnytsky National University
| Сourses graphic design.
2019 - 2021 • Khmelnytsky professional art school
| Courses illustration and academic arts

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