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ROMAN LITKOVSKYI
MAY 7, 1995

PERSONAL GOAL
Using available skills and capabilities to improve the
efficiency of process and increase financial result.
WORK EXPERIENCE

DTC Men's Underwear Brand (NDA)
Head of eCommerce Marketing / Growth Strategist
Canada, USA, EU & UK | Jul 2024 – Jul 2025
CONTACT ME AT
Contributed to the development and execution of a
[open contact info](look above in the "contact info" section) global marketing strategy aimed at scaling into the
[open contact info](look above in the "contact info" section) Canada, USA and EU markets, with a focus on increasing
Telegram: @roma_lit_ecom DTC revenue and boosting retention.
Oversaw $400K+ monthly media budgets across Meta,
Google, and TikTok, achieving a stable ROAS of ~2.7-3.2
SKILLS SUMMARY and reducing CAC by 38%.
Data-driven Marketing Strategy Increased AOV by 57% through bundling strategy,
Conversion Rate Optimization upselling and cross-selling initiatives.
DTC Brand Scaling Drove conversion rate from 1.7% to 3.2% by leading a
Unit Economics & Funnel Efficiency full CRO-driven redesign and strategic shift in funnel
Budgeting and Cost Analysis structure.
Performance Campaign Oversight Built and led an in-house marketing team (copywriting,
design, development, email, strategy), introduced KPI
systems and implemented regular reporting to
TECH SKILLS
leadership.
Directed outsourced teams for paid traffic (Meta, Google,
Shopify Plus, GTM, Meta Pixel TikTok) and SEO, maintaining tight oversight and
strategic alignment with internal performance goals.
Triple Whale, GA4, Hotjar, Klaviyo Deployed Klaviyo-based email marketing with behavioral
triggers, segmentation, and automated flows to drive
Figma, Miro, Notion (UX/UI & retention and grow LTV.
team workflows) Created comprehensive DTC funnels including landing
pages, quizzes, advertorials, and VSL pages tailored to
HTML, CSS, Liquid, GitHub (basic)
different audience segments.
Jira, ClickUp, Slack, Discord, Managed A/B testing of offers and hypotheses based on
Trello (team ops) key business metrics: CR, CAC, ROAS, Conversion Value,
Margin.
Supervised the launch of new collections — from market
ABILITIES research and pricing to packaging and go-to-market
strategy.
Languages: Ukrainian (Native),
Developed brand architecture and emotional positioning
English (Advanced), Russian
(Fluent). for international markets, including cultural adaptation
for the Canada, USA and EU.
Strong cultural adaptability Provided regular reporting to the CEO and investors on
across US/EU markets key metrics: CAC, ROAS, LTV, Retention.
Supported B2B initiatives in collaboration with the sales
Strategic thinking & cross- team (corporate clients, fitness clubs, retail partners).
functional leadership
PERSONAL QUALITIES DTC Pet Supplement Brand (NDA)
Digital Marketing Strategist
Strategic & Growth-Oriented
User-Centric & Data-Informed North America & UK | Jan 2024 – June 2024
Resilient and Proactive Developed and executed a comprehensive digital
Cross-team Communicator marketing strategy, including site localization, multi-
Structured and Goal-Focused currency setup, and region-specific content for the US,
Canada, and the UK.
Managed $50–100K/month in media budgets across
SOFT SKILLS Meta, Google, and TikTok, achieving a stable ROAS of
~2.7–3.0.
Team Leadership & Mentorship
Launched campaigns from scratch and reduced CAC by
Analytical and Critical Thinking
3.5x within 3 months — from $200 to $55.
Communication Across Stakeholders
Time & Priorities Management Implemented a CRO-focused redesign that increased CR
Ownership & Operational Autonomy from 0.9% to 2.7% and boosted AOV by 85%, through
extensive creative testing, funnel restructuring, and
custom PDP blocks, including smart subscriptions and
optimized bundles.
Built and launched full-funnel DTC flows: landing pages,
quizzes, advertorials, and video content for segmented
audiences.
Set up A/B testing across key pages using GA4, Hotjar,
and Triple Whale, tracking metrics such as Revenue, Ad
Spend, Profit, CAC, CR, ROAS, and LTV.
Deployed automated email flows (welcome, abandoned
cart, post-purchase), plus advanced segmentation —
resulting in a 20%+ lift in LTV.
Led a cross-functional team (designers, developers,
copywriters, SEO specialists, content creators, email
marketing, SMM) and managed paid channel contractors
with KPIs and regular performance reporting.
Implemented full-funnel analytics via Triple Whale,
ensuring clear control over key metrics (ROAS, MER, LTV,
CAC) and improved marketing profitability management.

ECORN Agency
Project Manager & Team Lead positions
USA, EU & UK, UAE | Nov 2019 - Jan 2024

Developed and executed CRO strategies through in-depth
UX/UI audits: rebuilt site architectures, optimized
customer journeys, and improved on-site conversion
across multiple industries (fashion, beauty, electronics,
pet care, etc.).
Managed end-to-end Shopify store launches and
migrations with full funnel and retention focus.
Led store design, merchandising, and customization
tailored to target audiences across arts & crafts, jewelry,
oral care, skin care and fashion.
 Supervised integrated marketing setups and collaborated
with media buying teams to execute performance
marketing strategies across Meta, Google, and TikTok.
Ensured alignment between paid traffic, sales channel
architecture, and on-site UX to drive conversion and
ROAS improvement.
Integrated payment gateways, POS systems (USA, UK, EU
and UAE), analytics platforms (GA, GTM, Hotjar,
Meta/TikTok pixels), and fulfillment workflows.
Consolidated back-end logistics such as metafields,
shipping carrier sync, and inventory flows into unified
merchandising logic.
Provided strategic input on product bundling, homepage
merchandising, and landing page logic to support
seasonal campaigns and promotional calendars.
Worked with Shopify Markets and multi-currency setups
to support localized pricing, content localization, and
region-specific page versions across multiple markets.
Consulted clients on retention strategies, including
subscription models, post-purchase flows, and win-back
campaigns tailored to their industry and audience
behavior.
Led implementation of localized landing pages and
campaign-specific content for international markets,
ensuring UX and messaging alignment with regional
expectations.
Supported marketing teams with strategic input on
creative briefs, product positioning, and channel
selection based on audience segmentation and past
campaign performance.
Audited competitor eCommerce ecosystems and
provided clients with actionable benchmarks to refine
pricing, value props, and funnel structure.

“Granomo” – FMCG
Co-founder & Owner
Kyiv, Ukraine | Feb 2019 — Nov 2021

Social media promotion strategy development.
High-quality content creation for social networks.
Advertising budget planning and social media promotion.
Campaign performance analysis and marketing reporting.
Management of marketing initiatives to boost social
media activity.
Freelancer collaboration and task assignment (targeting,
SEO, content, logistics).
Generating creative product positioning ideas.
Planning product packaging design across all SKU.
Launch of new product categories.
 Brand promotional events (including exhibitions).
POS material management.
Coordination of packaging information updates
(ingredients, composition, etc.).
Organization of production facilities and further sale of
goods through retail chains, retail points of sale, petrol
stations, social networks and official website.

“Power Balance” (e-commerce)
Founder & Owner
Kyiv, Ukraine | Oct 2013 — May 2018
Social media marketing
Google PPC setup and management
Website SEO optimization
Supplier sourcing and negotiation
Product pricing management
Customs clearance coordination
Administrative support
Wholesale client meetings
Client Support.

EDUCATIONAL HISTORY
Taras Shevchenko National University of Kiev
Finance and credit - Bachelor | Sep 2012 — May 2016
London school of business and finance
English courses (summer study) | Jun 2013 — Aug 2013