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Work experience

Product Team Lead Sportsbook

from 05.2022 to now (3 years 3 months)
GR8tech, Київ (IT)

- Assume ownership of Sports product areas. Defining, shaping and evolving its strategic role within wider Sports product. Defining quantifiable metrics to measure success, set-upping & leading iterative improvement processes;
- Lead a development team, collaborating with analysts, designers and UX researchers. Represent the team in communication with cross-functional organizations and stakeholders;
- Conduct user researches/user testing/user interviews along with our researchers and creating action items based on obtained insights;
- Discover product usage, analyze metrics, CJM and funnel along with our product analysts to form hypotheses;
- Forming a backlog and running experiments to increase product metrics based on analyzed data and insights from researches;
- Drive product culture across the organization, including a customer-centric approach to all activities and an outcome-driven, collaborative approach involving all departments in the business to product discovery and delivery.

Senior Product Owner

from 06.2021 to 05.2022 (11 months)
Rocket.us, Київ (IT)

— Launching and managing WEB/Mobile product and developing a roadmap for strategic product development;
— Conduct competitors research and analysis, competitive industry trends and plan product feature iterations, generate new valuable product features;
— Set goals and create task for the development team, interaction with all stakeholders;
— Product releases coordination and development process planning with the project manager and technical team;
— Work with product backlog (definition and collection of requirements, prioritization, decomposition, formation of a backlog for a year/quarter/sprint);
— Create requirements for new functionality, support of the implementation process (drafting and approval of specifications and technical specifications, work with designers, monetization managers, and other specialists);— Launching and managing WEB/Mobile product and developing a roadmap for strategic product development; — Conduct competitors research and analysis, competitive industry trends and plan product feature iterations, generate new valuable product features; — Set goals and create task for the development team, interaction with all stakeholders; — Product releases coordination and development process planning with the project manager and technical team; — Work with product backlog (definition and collection of requirements, prioritization, decomposition, formation of a backlog for a year/quarter/sprint); — Create requirements for new functionality, support of the implementation process (drafting and approval of specifications and technical specifications, work with designers, monetization managers, and other specialists);

Product Manager (Fintech, Loyalty)

from 01.2021 to 07.2021 (6 months)
Wallet Factory, Київ (IT)

Product management for the next directions REWARDS (Digital Rewards Platform and related services):
- product vision, strategy and roadmap;
- market research and customer requirements;
- product engineering with deep understanding of UX/UI, functionality, technologies;
- product P&L (including business model and pricing);
- product marketing (packaging, promotion);
Creating Business solutions for the Wallet Factory clients and prospects:
- together with business analyst client requirements gathering and analysis;
- proactive offering of business solution architecture based on WF’s products and third parties’ services;
- together with our clients creating business models for proposed business solutions;
Support of Wallet Factory clients and prospects (based on product expertise) during sales (up-sell, cross-sell) activities.

Head of direct marketing, CRM

from 02.2019 to 01.2021 (1 year 11 months)
ПриватБанк, Київ (Фінанси, банки, страхування)

- Defining and communicating the product vision, strategy, and roadmap for the CRM platform in alignment with the PrivatBank strategic goals and objectives.
- Collaborating closely with cross-functional teams, including finance, marketing, engineering, and customer success to gather and prioritize requirements, user stories, and feedback from internal and external stakeholders.
- Developing and maintaining a well-groomed product backlog that clearly communicates priorities, dependencies, and acceptance criteria to the development team.
- Leading agile development processes, facilitating sprint planning, review, and retrospective meetings, and ensuring timely delivery of high-quality product increments.
- Continuously monitor and analyze KPIs to measure the success of the CRM platform and identify areas for improvement.
- Establishing and maintaining relationships with key stakeholders, including customers, suppliers, and partners, to gather insights, solicit feedback, and ensure their needs are being met by the platform.
- Identifying and evaluating potential risks, challenges, and opportunities related to the CRM platform and proactively addressing them.

Loyalty program chief

from 03.2018 to 02.2019 (11 months)
Сильпо, Київ (Роздрібна торгівля)

-Creating new loyalty business opportunities including acquisition, strategic advising, developing tailor-made programs, implementing and managing them. Sales and profit responsible.
-Project activities; revise the schedule as required.
-Creating and implementing a PR strategy.
-Determine the objectives and measures upon which the project would be evaluated at its completion.
-Creating an annual budget and monitoring its implementation.
-Selection of contractors and partners, control of their work.
-Monitor the progress of the project and make adjustments as necessary to ensure the successful.
-Digital marketing.

Руководитель проектов

from 05.2017 to 03.2018 (10 months)
Сильпо, Киев (Retail)

-Create a detailed work plan which identifies and sequences the activities needed to successfully
-Complete the project
-Execute the project according to the project plan
-Determine the resources (time, money, equipment, etc.) required to complete the project
-Develop a schedule for project completion that effectively allocates the resources to the activity

Менеджер проектов

from 07.2015 to 05.2017 (1 year 10 months)
Fozzy Group, Киев (Retail)

-Review the project schedule with senior management and all other staff that will be affected by the
-Completion of the project
-Review the quality of the work completed with the project team on a regular basis to ensure that it
-Meets the project standards
-Develops the financial models of the project

Import specialist

from 10.2011 to 06.2013 (1 year 8 months)
Fozzy Group, Киев (Retail)

-Communication with the commercial department on monitoring the arrival of goods at the warehouse
-Control and unloading seasonal import assortment in the stores -Control input correct master data at all levels of the software

Частный предприниматель

from 04.2010 to 08.2011 (1 year 4 months)
ФОП Жарков (Курьерская деятельность)

Прием, перевозку, доставку (вручение) отправлений (пакетов, грузов, контейнеров и др.),

Education

Киевский национальный экономический университет имени Вадима Гетьмана

Управления персоналом и маркетинга, Киев
Higher, from 2007 to 2012 (4 years 8 months)

Knowledge and skills

• PC User

Language proficiencies

English — above average

Additional information

13+ years in Product/Project Management and Team leader roles (managing 20+ different teams and departments simultaneously, overall head count 100+ people)
5+ years of experience in IT and FinTech Industry.
End to End delivery for marketing and technical products to customers.

Highly motivated and self-started product management lead expertise in high-load B2B/B2C platform products: e-commerce platforms, i-gaming), committed to driving product success through data-driven strategies and a user-oriented approach.

I excel in building focused, high-performance teams, creating and implementing product strategies, driving successful product launches, leading complex cross-functional program management, scaling products.

With a human-centered approach, I strive to lead projects and deliver products that not only meet business goals but also exceed user expectations, while maintaining a trustful and creative atmosphere in the teams.

-Launched and scaled a B2C (later- B2B) product, resulting in 4-digit ARR and positive EBITDA within the first 12 months (from competitors & market analysis at pre-launch to improving user retention through funnel improvements and advanced user segmentation);
-Restructured and led the core team (20+ people) of the TOP i-gaming platform, reaching 99.9X% services availability and outstanding delivery;
-Established essential KPI metrics (acquisition, product, retention) and implemented self-service product operations dashboard to track real-time products performance and ROI predictions;
-Developed and implemented the product strategy & vision, executed roadmap