Марія

CV – Digital Marketing & PR Specialist (SMM)
Professional Summary
Creative and results-oriented SMM specialist with 3+ years of experience in Digital Marketing & PR, primarily in HoReCa, beauty, and fashion industries. Skilled in developing brand strategies, producing engaging content, and managing cross-functional teams. Strong background in visual design, copywriting, and influencer collaboration. Multilingual (EN/DE B2) with a Master's degree in Design and a consistent record of successful campaign execution.
Core Skills
• Social Media Strategy & Management (Instagram, TikTok)
• Content Creation: Photography, Videography, Editing
• Copywriting, Storytelling, Brand Voice Development
• Influencer Marketing & Paid Advertising (Meta Ads)
• Event Marketing & Cross-channel Promotion
• Graphic Design (Illustrator, Canva, Figma basics)
• Project & Team Management
• Languages: English (B2), German (B2), Ukrainian (C2)
• Tools: Meta Business Suite, Google Workspace, Trello, Notion, ChatGPT, CapCut
Professional Experience
• SMM & Event Manager – Gilda Vermuteria Market, Kyiv
(Jan 2024 – Dec 2024)
• Increased Instagram reach by 120% through strategic content planning and influencer collaborations.
• Organized 15+ events from concept to execution, generating up to 25% monthly sales growth.
• Developed and implemented full brand identity and marketing strategy from scratch.

• SMM Strategist & Content Creator – Port Wine Bar & Cegla
(Sep 2022 – Feb 2023)
• Doubled follower count on Instagram and TikTok in 3 months through creative reels and targeted ads.
• Planned and executed 10+ successful offline events with cross-platform promotion (Telegram, Ads, Influencers).
• Provided consultations to franchise partners on content and strategy.

• Head of SMM Department – NGO 'Якщо не я, то ми'
(Mar 2022 – Jul 2022)
• Built the NGO's visual and communication strategy from the ground up.
• Recruited and managed a small SMM team to support volunteer and donation initiatives.
• Created structured impact reports for donors and stakeholders.

• SMM Strategist & Project Assistant – Digital Agency 'DIACHEW'
(May 2021 – Dec 2021)
• Created growth strategies for 7+ beauty/fashion/wellness brands, improving engagement by 60%+.
• Organized and coordinated 20+ photo/video shoots including casting, location scouting, and creative direction.
• Assisted agency founder with personal brand development and team coordination
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• SMM Specialist – Equestrian Club 'Dergachov'
(Mar 2021 – Aug 2021)
• Designed full brandbook and visual identity, aligning all marketing touchpoints.
• Managed all Instagram content, including photography, editing, captions, and community engagement.
• Initiated media coverage including local TV and influencer visits.
Education
Master of Arts in Design
Kyiv National University of Technologies and Design (KNUTD), 2023
High School Diploma (Economics)
Liceum 'Naukova Zmina', 2018
Professional Development
• Multiple certifications in SMM and Digital Marketing (2021–2024)
• Active participant in webinars, masterclasses, and workshops on content marketing, traffic, and brand strategy
Hard & Soft Skills
🔧 Hard Skills:
• Social Media Marketing (SMM)
• Content Creation (Photo, Video, Editing)
• Graphic Design (Adobe Illustrator, Canva)
• Copywriting & Storytelling
• Brand Development & Identity
• Event Planning & Promotion
• Paid Advertising (Meta Ads)
• Influencer Marketing
• Basic SEO principles
• Data Analysis & Reporting
• Project Management Tools (Notion, Trello)
• CMS Basics (e.g., WordPress), ChatGPT, CapCut
💡 Soft Skills:
• Creativity & Aesthetic Vision
• Strategic Thinking
• Communication & Presentation Skills
• Team Leadership & Coordination
• Adaptability & Learning Agility
• Problem-Solving
• Detail-Oriented & Organized
• Client & Stakeholder Communication
• Initiative & Proactivity