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MYKHAILO LEUS
Strategy & Leadership | Market Expansion | Sales & Marketing | Strategic Partnerships
[open contact info](look above in the "contact info" section) | [open contact info](look above in the "contact info" section) | Warsaw, Poland
LinkedIn: [open contact info](look above in the "contact info" section)
I am eligible for employment across the EU through the Ukrainian temporary protection status and am ready to relocate immediately.
SUMMARY
Strategic Leader with 15+ years of cross-functional experience in commercial strategy, business development, and market expansion in the agriculture and commodities sectors. Proven ability to analyze markets, formulate actionable strategies, and drive growth through commercial partnerships and transformation initiatives. Strong analytical skills backed by financial acumen, industry knowledge, and a deep understanding of international markets and trading dynamics across EMEA.
EXPERIENCE
Deputy General Manager – Licensing Business Manager, Corn Seeds CEE
Bayer Crop Science – Kyiv, Ukraine
07/2019 - 06/2024
• Led market entry and expansion strategies aligned with regional business objectives across CEE.
• Built and managed strategic partnerships, delivering 43% turnover growth and securing 3% MS.
• Developed business and financial models for scalable growth via licensing frameworks.
• Managed P&L and performance tracking across markets using BI tools and Excel-based models.
• Provided market insights and contributed to long-term strategic roadmap formulation.
Business Development Manager
Bayer Crop Science – Kyiv, Ukraine
04/2018 - 06/2019
• Designed GTM strategies and successfully launched new SAS brands across 6 markets in EMEA.
• Generated $16M GP through new product lines; developed channel-specific pricing models.
• Used market intelligence and trend analysis to identify and exploit market opportunities.
Key Account Manager National Distributors
BASF – Kyiv, Ukraine
04/2015 - 08/2017
• Negotiated multi-year contracts totaling €31.6M; secured 30% of national sales revenue.
• Created value propositions and pricing structures for key accounts, ensuring sustainable CAGR.
• Conducted quarterly business performance reviews, applying BI and sales metrics analytics.
Sales Excellence & CRM Manager
BASF – Kyiv, Ukraine
07/2013 - 03/2015
• Implemented CRM strategy and reporting systems, aligning sales KPIs across all regions.
• Led digital transformation efforts in pricing, rebates, and distribution analysis.
Financial Controller & BP
BASF – Kyiv, Ukraine
09/2012 - 07/2013
• Controlled working capital and EBIT analysis across Ukraine, Moldova & Caucasus region.
• Led financial planning processes including forecasting, budgeting, and variance reporting.
• Conducted risk assessments and hedging analysis to mitigate financial exposure.
EDUCATION
PhD Candidate in Ecology and Environment, Uman National University of Horticulture, Ukraine, 2024–2028
MSc in Economics and Enterprise, Marketing, Uman National University of Horticulture, 2023–2024
MSc in Agronomy, Agricultural Science and Food, Uman National University of Horticulture, 2020–2021
MSc in Finance, Financial Management, Vadym Hetman Kyiv National Economic University, 2006–2007
BSc in Finance, Economics and Enterprise, Vadym Hetman Kyiv National Economic University, 2002–2006
SKILLS
Strategic Planning, Market Research, Financial Modelling, BI Tools (Excel, SAP, CRM), Commercial Strategy, Business Transformation, GTM Strategy, Cross-functional Leadership, KPI Tracking, Partnership Development, Risk Management, Sales Forecasting, Negotiation, Communication
LANGUAGES
English – Fluent | Ukrainian – Native | Russian – Native