Houssam

Houssam Zaki​
Digital Marketing Manager
Warszawa, Poland | [open contact info](look above in the "contact info" section) | [open contact info](look above in the "contact info" section) | [open contact info](look above in the "contact info" section)

Digital Marketing Manager with over 6 years of experience, specializing in performance
marketing, paid social, SEO, and lead generation. Successfully scaled ad campaigns achieving
5x ROAS and increased lead volume by 135%. Managed a cross-functional marketing team of 5
members for 2 years. Experienced in B2B services, Startups, Real Estate, and Private Equity. A
team leader with a data-driven mindset, skilled at aligning digital strategies with business
objectives to drive sustainable growth.

Marketing and Business Development​
Morganite Capital — London, UK​
Healthcare PE Firm​
2023 – Present | 2 years

●​ Developed and executed multi-channel strategies from scratch to support deal sourcing
and investor outreach.
●​ Created tailored marketing materials, including investment pitches, deal presentations,
and branded collateral.
●​ Launched LinkedIn cold outreach campaigns achieving a 36% response rate, resulting in
direct access to a €50M value off-market deal.
●​ Generated leads and set up cold email outreach campaigns.
●​ Worked closely with the CFO and CEO on research, business analysis, CRM
management, documentation, and automation workflows.

Digital Marketing Manager​
BrilliantSors — Remote, UAE​
Digital Marketing Agency​
2020 – 2023 | 3 years

●​ Scaled Meta ad campaigns, achieving a 5x return on ad spend (ROAS).
●​ Increased qualified B2B lead volume by x1.35 within 3 months through targeted
campaigns.
●​ Led SEO initiatives that generate organic traffic from 0 to 10k clicks a month.
●​ Managed a marketing team of 5 people ensuring alignment with business goals.
●​ Collaborated with PPC specialists, designers, video editors, content writers, and web
developers to create high-converting digital assets.
 ●​ Worked closely with the sales team to track conversion rates and customer acquisition
costs (CAC), ensuring budget alignment with company KPIs.
●​ Set and managed budgets and ad spend across platforms for optimal ROI.
●​ Conducted quality assurance to ensure all marketing activities aligned with brand
standards and strategic objectives.

Content Manager​
PowerDeWise — Kyiv, Ukraine​
Amazon E-commerce Brand​
2019 – 2020 | 1 year

●​ Collaborated with the Marketing Team, proofreading and refining English content and
marketing copy across platforms.
●​ Launched targeted email marketing campaigns via Mailchimp, achieving a 15%
conversion rate.
●​ Produced and recorded professional YouTube videos to support content and product
marketing efforts.
●​ Managed Multiple platforms (Wordpress blog, YouTube, Facebook, Instagram,
Twitter/X), developing strategies and creating content.

EDUCATION

National Aviation University — Kyiv, Ukraine​
Bachelor’s Degree, Information Technology​
Sep 2018 – Jul 2022​
Grade: 9.7 / 10

Relevant coursework & skills:​
C++ · HTML · Cryptography · Quantitative Data · Qualitative Data · Information Security ·
Network Protocols.

SKILLS

Performance Marketing | Lead Generation | Analytics & Reporting | SEO Strategy | Paid Social
(Meta Ads) | B2B Marketing | Team Leadership | Communication | Marketing Automation |
Multi-Channel Campaigns | Budget Management.
LANGUAGES

●​ English — Full Professional Proficiency.
●​ Arabic — Full Professional Proficiency.
●​ Russian — Professional Proficiency.
●​ Ukrainian — Limited Working Proficiency.
●​ Polish — Limited Working Proficiency.
●​ German — Limited Working Proficiency.

REFERENCES AVAILABLE ON DEMAND