Андрій

Andrii R. Kritsak
Brand Image Direction
Kyiv, UA [open contact info](look above in the "contact info" section) [open contact info](look above in the "contact info" section)

I am a brand image director with multidisciplinary experience in fashion, visual communication, and startup development. I
have a proven ability to lead visual strategy, direct creative teams, and build cohesive brand identities across various platforms.
I’m seeking a role where I can combine creative vision with strategic impact to contribute meaningfully to a forward-thinking
team.

AREAS OF EXPERTISE

Brand Image Direction Campaign Development Design Curation
Visual Communication Content Creation (Lookbooks / Social Start-up Development
Art Direction & Styling Media / Advertising) Marketing Strategy
Creative Strategy Team & Project Coordination Adobe Creative Suite / Figma / Canva

EDUCATION

Lviv National Academy of Arts (2018-2022)
Graphic Design and Visual Communication Department
Lviv National Academy of Arts (2022-2023)
Management and Communications Department

PROFESSIONAL EXPERIENCE

2024 - January - September
Sync Agency - Kyiv, Ukraine
Art Director
Campaign development: concept creation, moodboard and visual research, creative
strategy, casting and styling direction, art direction on set, team coordination,
content supervision and editing.
Visual communication consulting and Brand Image strategies development .
2023

Independent Fashion Startup – Kyiv, Ukraine
Founder & Creative Director
• Launched a fashion startup focused on womenswear, overseeing brand concept and
creative direction.
• Developed a comprehensive marketing and communication strategy.
• Collaborated with finance experts to structure a 3-year financial roadmap.
• Successfully raised 25% of the planned funding goal during the pre-production
phase.
• Led creative development, including fashion design curation, concept creation, and
team coordination.

2022 - September - November

Ruslan Baginskiy Brand - Lviv, Ukraine
Brand Image and Content Creator
Development and implementation of the brand image. (concept creation,
moodboard and visual research, casting and styling direction, art direction
on set, team coordination, content supervision and editing)
Crafting compelling content to enhance the brand's visual narrative.

2021 - 2022

Kissel Project - Lviv, Ukraine
Brand Image Director
Provided creative direction for the Kissel project, ensuring a cohesive visual identity.
Collaborated with teams to deliver impactful and innovative designs.
Cult Naked Brand - Lviv, Ukraine
Creative Consultanting

Hitcher+Me Brand - Kyiv, Ukraine
Campaign Development
Led the visual direction for the advertising campaign of Hitcher+Me brand.

2020 - 2021

Playtronica - Remote, Ukraine
Head of E-Commerce (Aksinja Kaverina) Assistant
Supported the Head of E-Commerce in managing day-to-day operations.
Assisted in coordinating e-commerce activities for Aksinja Kaverina.

2019

Freelance - Remote
Graphic Designer
Worked independetly with clients on branding and digital design projects

Gallery Exhibitions - Lviv, Ukraine
Responsibility for Gallery Exhibitions
Took charge of organizing and curating gallery exhibitions.
Contributed to the creation of engaging content for social media.