Vitalii

COO, CMO, Product Manager

Employment type:
full-time
Age:
37 years
City:
Kyiv

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Work experience

Chief Operating Officer

from 03.2024 to now (1 year 5 months)
NDA, Дистанційно (IT)

Malta remote
Vertical: iGaming. Target market: Tier1

- Owned product roadmap, UX/UI design, development lifecycle, and post-launch scaling
- Oversaw payments infrastructure, compliance, bonus mechanics, risk modeling, and retention strategy
- Managed remote cross-functional teams across design, frontend, backend, content, CRM, and support

Head of PPC

from 07.2023 to 01.2024 (6 months)
BLAZESOFT (Brands: Fortunecoins, Zulacasino), Дистанційно (IT)

Toronto, Canada onsite
Vertical: iGaming. Target market: USA. Main traffic sources: Google Ads, Bing Ads.


- Doubled the product's return on investment from Google Ads by transitioning to another bidding model.
- Increased monthly spending from $150k\mnth to $250k\mnth through improved profitability.
- Successfully managed external agencies, ensuring the accomplishment of set objectives.
- Effectively handled budgets exceeding $250k\month

Head of PPC

from 04.2022 to 08.2023 (1 year 4 months)
Advabet, Дистанційно (IT)

Malta onsite
Vertical: iGaming. Target market: Tier 1 countries. Main traffic sources: Google Ads, Meta ads.

- Executed strategy for testing and maintaining traffic sources like Facebook ads, Google Ads, Native\Push, Facebook Lead Gen, sales funnels, competitor offers, payment solutions, and software, increasing the efficiency of the media buying department from scratch.
- Actively participated in interviews and candidate selection for media buyer positions, forming a highly skilled team.

Head of Media Buying

from 01.2017 to 01.2021 (4 years)
Smart Leads Performance Agency, Дистанційно (IT)

Target market: WW (Tier1, Tier2, Tier3)
Verticals: iGaming, Dating, App Installs, Cash on delivery goods, Payday loans, and others. (proofs available upon request).
Main traffic sources: Google ads, Meta ads.

- Best cases: https://bit.ly/bestcasez
- Scaled a revenue from scratch to achieve $262k in revenue with an average ROI of 200% in niches such as Adult Dating, App Installs, and others. (proofs available upon request).
- Expanded the team from 2 to 7 members at its peak, including media buyers and mobile development programmers, enhancing overall capabilities and expertise.
- I have implemented an innovative salary system, providing the majority of employees and contractors with performance-based bonuses, boosting motivation, and reducing salary expenses

Media Buyer

from 01.2015 to 01.2016 (1 year)
OfferWall, Дистанційно (IT)

Geos: WW (Tier1, Tier2, Tier3)
Verticals: iGaming, Dating, App Installs, Cash on delivery goods, Payday loans, and others. (proofs available upon request)

Effectively generated new angles for purchasing traffic for Binary Options and PDL niches with Google Ads.
Successfully managed nonmedia buying projects.

Knowledge and skills

  • Управління командою

Language proficiencies

English — fluent

Additional information

Currently out of Ukraine. Open to remote roles across Europe and Ukraine.

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