Contact information

The job seeker has entered a phone number and email.

You can get this candidate's contact information from https://www.work.ua/resumes/14260390/?puid=597995

Work experience

Head of digital

from 09.2021 to now (4 years 8 months)
ASBIS Enterprises PLC, Київ (Оптова торгівля, дистрибуція, імпорт, експорт)

👉 Responsibilities
➖ Strategic Marketing:
Development and implementation of a comprehensive digital strategy to promote the brand across 39+ countries worldwide, including Europe, Asia, and the USA.
➖Team Management:
Leading marketing teams of over 20 professionals.
➖External Vendor Management:
Managing agencies and marketing service providers. Collaborating with top global and Ukrainian agencies such as Havas, MixDigital, Promodo, Sasquatch Digital, Contentfactory, and others.
➖Market Analysis and Competitive Monitoring:
Conducting market research, competitor analysis, and adapting marketing activities to different regional specifics.
➖Cross-Functional Collaboration:
Working closely with sales and product management teams to align goals and objectives.


👉Achievements
➖Successfully launched and scaled an electronics brand from scratch.
➖Captured significant market share in Europe within 2 years, competing with leading global brands.
➖Created the largest YouTube and Telegram channels on security systems in Ukraine to boost brand awareness.
➖Awarded the international Best Marketing Support prize by Uniview, placing 3rd among 120+ teams worldwide.

Head of SMM

from 09.2020 to 02.2022 (1 year 6 months)
Secur Group, Київ (Охорона, безпека)

👉 Responsibilities:
➖ Conducting in-depth competitor analysis to identify market opportunities and threats.
➖ Developing and implementing comprehensive promotion strategies tailored to different digital platforms and target audiences.
➖ Creating high-quality content both independently and in collaboration with external contractors for social media channels including Instagram, Facebook, Telegram, YouTube, and the company website (blog).
➖ Planning, launching, and optimizing targeted advertising campaigns to maximize content reach and engagement.
➖ Preparing detailed performance reports and analytics to track campaign effectiveness and inform strategic decisions.
➖ Managing marketing budgets efficiently to ensure maximum ROI and cost-effectiveness.

👉 Achievements:
➖ Built and managed the largest Telegram channel in Ukraine dedicated to security systems, achieving significant audience growth and engagement.
➖ Developed the largest YouTube channel in Ukraine focused on security systems, establishing a leading position in the niche.
➖ Awarded Best Marketing Support, securing 3rd place among 120+ teams worldwide by Uniview, a leading Chinese video surveillance brand.
➖ Successfully attracted 90% of the target audience to industry seminars on security systems through strategic social media campaigns, significantly boosting event attendance and brand visibility.

Digital Manager

from 08.2019 to 08.2020 (1 year)
Укртелеком, АТ, Київ (Телекомунікації, зв'язок)

👉 Responsibilities:
➖ Collaborated with Ukrtelecom's digital partners to attract new customers and increase acquisition efficiency.
➖ Strategically managed existing partners and their network of websites to drive consistent traffic and conversions.
➖ Searched for and onboarded new affiliate and media partners to expand digital reach.
➖ Optimized advertising campaigns across partner platforms to improve performance and cost-efficiency.
➖ Oversaw SEO initiatives to boost visibility and rankings for partner websites.
➖ Managed relationships with major ISP aggregators to increase brand presence and lead generation.

👉 Achievements:
➖ Attracted 3 new high-value digital partners, expanding Ukrtelecom’s online acquisition ecosystem.
➖ Optimized collaboration with existing partners, resulting in a 50% increase in conversion rate from general traffic to paying subscribers.
➖ Established strategic cooperation with SpeedTest, enhancing brand visibility and credibility in the telecom sector.
➖ Initiated and launched the innovative "Ukrtelecom Agent" project — a fully automated chatbot network that streamlined digital communication and lead generation.
➖ Developed and launched the "Partner Information Portal" — a centralized content hub designed to improve communication, onboarding, and performance tracking for all partners.

Marketing Manager

from 01.2016 to 06.2019 (3 years 6 months)
Pershiy Narodniy Servisniy Centr, Київ (Послуги для населення та бізнесу)

👉 Responsibilities:
➖ Full-cycle management of digital marketing activities for an Apple service center, both hands-on and via external contractors.
➖ SMM: Created and managed content for Instagram, Facebook, and Google My Business to attract and engage customers.
➖ PPC: Launched and optimized advertising campaigns in Google Ads and Facebook Ads to drive traffic and conversions.
➖ SEO: Improved website visibility through technical and content SEO; collaborated with contractors on link-building and local SEO.
➖ Analyzed marketing performance metrics and adjusted strategies accordingly to maximize ROI.
➖ Coordinated freelance designers, copywriters, and ad specialists to maintain consistent quality and results.
➖ Developed promotional offers and communication strategies for seasonal and product-specific campaigns.

👉 Achievements:
➖ Partnership with Ukrposhta for remote device repair services
➖ Increased incoming service requests by 70% through optimized ad campaigns and improved local search presence.
➖ Built a steady stream of traffic via organic search by implementing a local SEO strategy tailored to Apple repair services.
➖ Grew social media engagement by over 150% through regular, high-quality content and targeted campaigns.
➖ Set up a scalable marketing system that combined in-house execution with external contractor support for cost-effective growth.

Internship Copywriter

from 01.2015 to 01.2016 (1 year)
Leo Burnett Ukraine, Київ (Маркетинг, реклама, PR)

👉 Responsibilities:
➖ Assisted in the development of creative concepts as part of a copywriter + art director duo within the agency's creative department.
➖ Participated in brainstorming sessions for integrated advertising campaigns (digital, OOH, video, social, print).
➖ Wrote copy for banners, social media posts, headlines, taglines, and moodboards under the guidance of senior copywriters.
➖ Helped prepare pitch presentations and mood concepts for client meetings.
➖ Conducted research on competitors, tone of voice, and trends to support idea development.
➖ Collaborated with designers, account managers, and strategists to align copy with visual and business goals.

👉 Achievements:
➖ Survived the intense pace and chaos of the agency world — and still wanted more.
➖ Gained my first real (and unforgettable) hands-on experience working on live briefs and campaigns.
➖ Learned how big ideas are born — and how many versions die along the way.
➖ Discovered the magic of teamwork (and last-minute client feedback).
➖ Took my first confident steps from “just writing” to thinking conceptually as a creative.

Education

MAUP

Psychology, Київ
Higher, from 2016 to 2019 (3 years)

Master’s Degree in Psychology — in-depth study of human behavior, cognitive processes, and emotional functioning, with practical skills in psychological assessment and counseling.

MAUP

Master of Business Administration, Київ
Higher, from 2010 to 2016 (6 years)

Advanced management and leadership training focused on strategic business development, marketing, and organizational management.

Additional education and certificates

МВА

2019

Knowledge and skills

• Strategic planning
• Digital-маркетинг
• Digital content
• SMM
• Розробка SMM-стратегії
• Development of a marketing strategy
• Content strategy development
• Development of SMM strategy
• Facebook Ads Manager
• Facebook Business Manager
• Business Process Management
• Content Management System
• Google Tag Manager
• Google Analytics
• Facebook Pixel
• Facebook Analytics
• Проведення рекламних кампаній у Facebook
• PageSpeed Insights
• Просування в Instagram
• Marketing
• Email Marketing
• Marketing planning
• Marketing analysis
• Market analysis
• Digital marketing
• Search Engine Marketing
• Online marketing
• Product marketing
• SEO
• SEO-копірайтинг
• Розробка SEO-стратегій
• Content marketing
• Content Creation
• Content management
• Adobe Photoshop
• Adobe After Effects
• Adobe Premiere Pro
• Управління проєктами
• Маркетинг
• Інтернет-маркетинг
• Контент-маркетинг
• Email-маркетинг
• Маркетингові дослідження
• Стратегічний маркетинг
• Розробка маркетингової стратегії
• Маркетингове планування
• Маркетинговий аналіз
• Продуктовий маркетинг
• Налаштування таргетованої реклами
• Налаштування реклами

Language proficiencies

• English — above average
• Ukrainian — fluent

Additional information

👉 I’ve been in marketing for over 10 years, not just in one place, but with experience across Europe, Asia, and the USA.
👉 I love when ideas don’t just stay on paper but actually work and bring real results.
👉 For me, the team comes first — because without people, nothing gets done.
👉 I focus more on numbers and strategy rather than pure creativity.
👉 My education in business (MBA) and psychology helps me better understand people — both clients and colleagues.