Houssam

Houssam Zaki
Social Media Marketing Specialist
Warszawa, Poland | WA/TG: [open contact info](look above in the "contact info" section)
[open contact info](look above in the "contact info" section) | [open contact info](look above in the "contact info" section)

Experienced SMM Specialist with a strong track record of executing end-to-end strategies across Instagram, X, YouTube, and TikTok. Worked across diverse industries including e-commerce, iGaming, B2B services, startups, real estate, and private equity. Successfully scaled paid campaigns achieving up to 5x ROAS. Led and coordinated a cross-functional team of 5, including a designer, video editor, and PPC manager, to deliver high-impact content and performance-driven results.

Experience
Social Media Marketing Manager
Bonamark — London, UK
Trademark Firm
2024 – 2025 | 1 year
• Planned and executed SMM campaigns that increased brand awareness and engagement.
• Grew LinkedIn page to 1,000+ targeted followers through consistent content and strategic engagement.
• Supported lead generation for cold email campaigns, achieving a 2.5x ROI.
• Designed marketing materials (PDFs, sales decks, presentations) to support the sales team.
Social Media Manager & Media Buyer
Mitridat — Kyiv, Ukraine
Logistics Company
2023 – 2025 | 2 years
• Managed Meta lead generation campaigns, generating over 1,000 leads in the first month and significantly reducing CPL.
• Oversaw multiple social media platforms (Facebook, Instagram, WhatsApp Group), ensuring brand consistency and growth.
• Reached out to influencers and negotiated collaboration deals to boost visibility.
• Executed manual engagement strategies in niche community groups to build trust and drive leads.
Content Manager
PowerDeWise — Kyiv, Ukraine
Amazon Brand
2021 – 2022 | 1 year
• Managed multi-platform social media presence (Facebook, Instagram, X, YouTube).
• Increased brand visibility through content marketing and manual community engagement.
• Conducted SEO research and developed YouTube content ideas, including scripting and shooting videos.
• Created multimedia content using tools such as Photoshop, Canva, Adobe Premiere Pro, and CapCut.

EDUCATION
National Aviation University — Kyiv, Ukraine
Bachelor’s Degree, Information Technology
Sep 2018 – Jul 2022
Grade: 9.7 / 10
Relevant coursework & skills:
C++ · HTML · Cryptography · Quantitative Data · Qualitative Data · Information Security · Network Protocols.

SKILLS
Social Media Strategy | Paid Social (Meta, TikTok, LinkedIn) | Content Creation | Community Management | Influencer Outreach | Campaign Analytics | Audience Targeting | Video Marketing | Copywriting | Marketing Automation | Team Coordination

LANGUAGES
• English — Full Professional Proficiency.
• Arabic — Full Professional Proficiency.
• Russian — Professional Proficiency.
• Ukrainian — Limited Working Proficiency.
• Polish — Limited Working Proficiency.
• German — Limited Working Proficiency.
REFERENCES AVAILABLE ON DEMAND