Валентина

Valentyna Ryabchenko
[open contact info](look above in the "contact info" section) / [open contact info](look above in the "contact info" section)
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Marketing Strategist | Digital Marketing Specialist
Results-driven marketer with 4+ years of experience building strong communities,
driving engagement, and growing brand presence across platforms. Skilled in
strategies, content plans and copywriting, scripts, data-driven campaign optimization,
and influencer collaborations. Adept at analyzing metrics to guide marketing decisions
and maximize ROI. Fast learner with strong problem-solving abilities and a passion for
creating impactful, trend-aligned digital strategies that deliver measurable results
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CORE COMPETENCIES
• Strategy Development • Community Engagement
• Relationship Management • Presentation skills, Team Work
• Project Management • Copywriting
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EXPERIENCES AND ACHIEVEMENTS

BESSARAB M.A. / Ukraine May 2025 – February 2026
Marketing specialist/ Scriptwriter/Strategist

-​ Developed and managed digital marketing strategies for 7+ client projects,
including GYMMAXX, Tala Water, ТОВАРИСТВО “Відважних”, Kyiv Local
Brewery, Maestro Catering, УкрАрмоТех, інші.
-​ Led a cross-functional creative team, managing designers, video editors, and
creators to deliver high-quality content aligned with brand goals.
-​ Created complex content plans, task briefs, and campaign calendars to ensure
consistent and strategic online presence.
-​ Created complex strategies for brands.
-​ Wrote scripts and planned photo/video productions
-​ Analyzed campaign performance and prepared monthly reports with actionable
insights to optimize engagement and ROI

Atom University/ Ukraine July 2024 – Present
SMM/ PR&Communications/ Writer/ Mentor

-​ Developed social media strategies across Instagram, TikTok, Telegram,
Facebook, and YouTube.
-​ As Head of PR & Communication, I coordinated work with designers,
producers, and other departments.
-​ Managed influencer collaborations, tracked KPIs, and provided data-driven
insights to improve performance
Performance Agency | Uzbekistan April 2024 – July 2024
SMM/ Copywriter / Video-editor/ Designer

-​ Developed social media content plans, and storytelling concepts.
-​ Managed client communication and provided briefs for creatives.
-​ Created and published posts, edited videos, and handled cross-posting.
-​ Analyzed competitors and audiences to improve campaign results.

Freelance/ Austria September 2022 – April 2024
Content Creator, UGC

-​ Created and edited video and photo content aligned with brand identity
-​ Run competitor and audience analysis to refine strategies and boost
engagement.
-​ Collaborated directly with clients, other experts and influencers, ensuring clear
communication and consistent results.
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LANGUAGES

Bilingual: Ukrainian/ Russian
Other: English (C1), German (basic (B1+)), Polish (B1)
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EDUCATION

"Lyceum of Natural Sciences" of Kropyvnytskyi City Council", Sep. 2013 - Jun. 2024
Program “SMM complete” by Filatov Sep. 2025 - Sep. 2026
Course “Business Analyst in IT” by Genius.Space, March 2024 - April 2024
Course “SMM specialist” by Genius.Space, April 2024 - Oct. 2025
Course “Marketing Psychology” by Yale University March 2023 - Sep. 2023
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SKILLS

Digital Tools: Advanced user of Microsoft Office (Excel), Google Workspace, Figma,
Canva, Notion, CapCut, Captions, Asana, Miro, AI tools ​

Content & Strategy: Expertise in content planning and social media strategy across
multiple platforms.​

Analytics & SEO: Strong understanding of social media SEO, analytics, and
data-driven decision-making to boost visibility and engagement.​

Creative Production: Experience in scriptwriting, photo/video editing, and coordinating
shoots for brand campaigns.