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Work experience

Head of marketing

from 06.2024 to 04.2025 (11 months)
Extreme Pride, Київ (Оптова торгівля, дистрибуція, імпорт, експорт)

Subordinated Functions: brand marketing, SMM, trade marketing, design, marketing analysis and support, ads subcontractors

Description: responsible for marketing function development from scratch as well as marketing strategy development for core distributed brands in multicategories, hiring and adaptation new marketers, B2B partners marketing campaigns development with biggest electronic retail chains In Ukraine, development and launch brand marketing ads campaigns, 17 social media channels development and relaunch, reports for local partners and foreign vendors.

Accomplishments: developed marketing strategy, built marketing department (from 1 to 7) with KPI tracking on quarter base (100% achieved 80-100% range by every KPIed subordinate), +30% QQ ann. growth, launched constant partners trade marketing campaign (B2B), developed rebranding strategy for distribution company.

Reported to: COO, CCO, Owners

Global marketing director

from 08.2022 to 07.2023 (1 year)
KIVI, Київ (Оптова торгівля, дистрибуція, імпорт, експорт)

Subordinated Functions: Brand marketing, PR, trade marketing, digital marketing, client support, design, ads subcontractors, video makers and event.

Description: Global marketing strategy development and implementation, new markets analysis and research, launch of foreign trade marketing campaign, PR strategy development and global launch and media relations, brand content development and adaptation, marketing processes digitalization and decomposition, KPI development, marketing budget management.

Accomplishments: launched marketing and PR communication for several EU markets (PL, CZ, RO, MD, UA, KZ, EE, LT, LV, HU, SVK) and Ukraine according to developed annual marketing strategy, 100+ media mention per launch, biggest PL, RO, BG, LT, LV, HU retail chains constant trade marketing campaigns. 10+ languages product content adaptation and placement.

Reported to: President of the company.

Chief Marketing Officer

from 08.2019 to 12.2022 (3 years 5 months)
OPPO AED Ukraine (OPPO), Київ (Оптова торгівля, дистрибуція, імпорт, експорт)

Subordinated Functions: Brand marketing, PR and event, trade marketing, digital marketing, design, ads subcontractors, video makers.

Description: marketing strategy development and new smartphone brand launch in Ukraine, marketing department development and hiring, nationwide brand ads campaigns launch 360, ATL+BTL, PR communication and socials, celebrity and influencers marketing, trade marketing strategy and implementation in all national electronic retail stores, marketing budget management.

Accomplishments: new smartphone brand launch (Q3’19) at a high-competitive market in Ukraine, 100+ UA tech media mention per launch, up to 20% segmented market share (Q4’20), +21% brand awareness YOY growth, constant trade marketing partners’ campaign launch (TV, digital, offline), TOP-3 wearable acoustics brand in Ukraine (2021), e-com project launch Q4’21, EU OPPO-Hub PR-project winner “Open Ukraine with OPPO” photo-tour, general sponsor of the best UA TV-show-2021 ‘The Masked Singer”.

Reported to: CEO.

Chief Marketing Officer

from 07.2018 to 03.2019 (9 months)
GameShop.ua, Київ (Роздрібна торгівля)

Subordinated Functions: Brand marketing, trade marketing, CRM, digital marketing (ppc), SEO, IT developer (website), design.

Description: marketing strategy development and implementation, development of a new communication and retention channels (email. Telegram, YouTube), marketing department development and hiring, online and offline marketing ads campaigns.

Accomplishments: developed brand new visual communication strategy, 130% Q4’19 sales plan, 20%+ email open rate, website redesign and CTR growth after visual ad creatives redesign, new video channel launch, SEO positions growth.

Reported to: CEO, owner.

Group Brand Manager

from 09.2017 to 05.2018 (9 months)
Цитрус, Одеса (Роздрібна торгівля)

Co-subordinated Functions: Brand marketing, trade marketing, CRM, digital marketing, PR and event, design.

Description: marketing strategy development and implementation, negotiations with vendors, launch and conduction of a nationwide ads campaign (OOH, digital, event and YouTube), reports for vendors, marketing analysis and presentations.

Accomplishments: launched new smartphone brand to UA market (Honor), supported instore share of subordinated brands, launched nationwide ATL campaigns.

Reported to: CMO

Education

National Technical University of Ukraine “KPI”

MMI, Київ
Higher, from 2002 to 2008 (6 years)

Specialist degree (Engineer mechanics)

Knowledge and skills

• Development of a marketing strategy
• Стратегічний маркетинг
• Розробка маркетингової стратегії
• Управління командою
• Бренд-менеджмент
• Управління репутацією бренду

Language proficiencies

English — fluent

Additional information

Effie Awards Ukraine член журі
Запрошений доповідач конференції WebPromoExperts та конференції Digital Chill (OMG)