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Work experience

Director of International Relations Development

from 10.2023 to 09.2025 (2 years)
BDO in Ukraine, Київ (Консалтинг, бухгалтерія, аудит)

•Building and maintaining strategic relationships with foreign governmental organisations, Chambers of Commerce, IFIs, donors and businesses to support global growth initiatives
•Coordinating and managing projects focusing on Ukraine's recovery and economic development, including supporting efforts to attract international investment
•Managing government relations (GR) with Ukrainian authorities and municipalities
•Leading international business development activities, identifying new market opportunities and fostering cross-border partnerships
•Organizing events for international audience (9 webinars, 1200+ participants) to boost visibility and engagement
•Leding capacity building efforts for SMEs and municipalities by supporting project development, identifying financing opportunities and fostering strategic partnerships
•Bids preparation for tenders ensuring compliance with requirements and deadlines
•Developing corporate materials for global stakeholders, ensuring consistent and effective communication
•Representing the company at international and internal events, both online and in person
•Managing cross-functional projects with international scope, ensuring timely delivery and alignment with strategic objectives
•Coordinating collaboration with the BDO global network and Global Office to align local initiatives with international priorities
•Participating in Ukrainian and international public sector working groups

Project: Talent Sharing Platform (TSP)
Was part of the team that developed and launched TSP, and was responsible for promoting the platform across the network by creating promotional materials such as guides, presentations and videos. In the first year, the platform was visited by users from 46 countries and we conducted demos for 20+ firms worldwide.
Managed the platform's promotion across the global BDO network, which won BDO’s People Excellence Award in 2024. In June 2025, the negotiation process started with the global office regarding deployment of the platform for the entire network.

Head of Marketing

from 01.2020 to 12.2023 (4 years)
BDO in Ukraine, Київ (Консалтинг, бухгалтерія, аудит)

•Developing and executing integrated marketing strategies (digital & offline), optimizing campaigns based on analytics and trends
•Managing short- and long-term marketing budgets with a focus on cost-efficiency and ROI.
•Running digital campaigns (LinkedIn, Facebook, Telegram, Instagram), improving email marketing and paid ads (Google, Facebook, LinkedIn)
•Creating SEO-optimized content, interviews and thought leadership, increasing website traffic by 23% in the first year (while reducing advertising spend by 3.2x and boosting organic traffic by 75%). Achieving first-page Google rankings for competitive keywords within two years
•Leading a hybrid marketing team, handling planning, delegation, training and performance reviews
•Organizing events – 50+ webinars (4700+ participants), 1 online conference (500+ participants)
•Managing full-cycle communications and marketing projects within Ukraine and BDO network worldwide
•Implemented CRM, automating lead generation and marketing workflows, resulting in a 26% increase in lead generation in the first year
•Driving CSR and PR initiatives to strengthen brand visibility and public engagement
•Developing corporate materials (presentations, templates etc.) and localizing global materials
•Supporting new service launches and improving positioning of existing offerings

Operational Manager

from 01.2019 to 12.2019 (1 year)
IBMS, Київ (Консалтинг, бухгалтерія, аудит)

•Planning and executing integrated marketing strategies (online & offline), managing budgets and optimizing costs
•Leading consulting projects and educational events, ensuring timely execution and quality outcomes
•Managing SMM, email marketing, content creation and developing PR materials and campaigns
•Developing and promoting new services, supporting affiliate network growth and implementing lead generation tactics
•Maintaining CRM, tracking sales funnels, and conducting market, competitor and client analysis to improve targeting and performance, resulting in a 74% increase in lead generation

Marketing & Promotion Director

from 04.2017 to 12.2018 (1 year 9 months)
Kaizen Institute Ukraine, Київ (Консалтинг, бухгалтерія, аудит)

•Developing and executing marketing, content and SMM strategies, boosting brand visibility and lead generation
•Launching new services (including a certification program) and managing full-cycle project execution
•Managing client relationships and overseeing B2B outreach to grow the affiliate network, resulting in a 92% increase in the customer base and a yearly sales growth of 24%
•Coordinating PR activities and email campaigns, creating commercial proposals and promotional materials
•Organizing corporate events (trainings and workshops)
•Adapting global materials for local use
•Improving business processes, conducting competitive analysis and supporting budgeting and reporting

Project: Lean Certification Program
Adapted the international Kaizen (Lean) certification program for Ukraine, tailoring it to meet local needs. Managed the entire project, including engaging stakeholders such as trainers, participants, venue partners and promotional partners. Handled logistics, material preparation, exam organization and reporting.
The program was conducted directly in manufacturing environments, providing hands-on training for participants. Three programs (each lasting three months) were run in the first year, with 51 professionals participating.

Marketing & Promotion Coordinator

from 07.2012 to 12.2018 (6 years 6 months)
Kaizen Club in Ukraine, Київ (Неприбуткові, благодійні та громадські організації)

•Developing and implementing marketing, content and SMM strategies to grow community engagement and brand awareness
•Developing and managing membership programs
•Building and maintenance partnerships with government bodies, media and affiliated organizations
•Event management (15–250 participants), including seminars, conferences and workshops.
•Coordination JICA-funded training programs in Japan, managing logistics and communication for over 50 participants across five years
•Producing PR materials, newsletters and presentations; managed two websites and email campaigns
•Optimizing internal processes and supervised external contractors and freelancers

Project: Membership Program
Developed the Kaizen Club Membership Program in Ukraine from scratch and was responsible for managing and promoting it.
Secured 100 business members in the first three years and drove strategic engagement with key stakeholders. Collaborated with business leaders, industry experts and government entities (e.g. Ministry of Economy) to build strong relationships that supported the program’s growth and adoption of Kaizen principles in Ukraine.
Contributed to a 12.3 times growth in the network over six years, with six major Kaizen consultancy services established by members by 2018.

Client Manager

from 01.2012 to 06.2012 (6 months)
SMM School, Київ (Освіта, наука)

•Supporting client relationship management and digital marketing strategy (Facebook, LinkedIn, Instagram) execution for a professional education platform focused on social media marketing
•Coordination educational events, including masterclasses, trainings and courses

Client Manager

from 06.2011 to 03.2012 (10 months)
StellaFlex, Київ (Видавництво, поліграфія)

•Attracting new clients and expanding the customer base through targeted outreach and relationship development
•Managing client relationships, leading negotiations and ensuring customer satisfaction
•Conducting market and competitor analysis to inform business strategy

Procurement Manager

from 07.2010 to 06.2011 (1 year)
Kotloturboprom, Харків (Енергетика)

•Analyzing order documentation, supporting procurement planning and budgeting
•Monitoring supplier performance, production timelines and calculating material costs for efficient sourcing
•Conducting market research and developing reference materials for purchasing decisions

Education

National Aerospace University "Kharkiv Aviation Institute"

Economics, Marketing, Харків
Higher, from 2005 to 2010 (5 years)

Diploma with honors

Additional education and certificates

Introduction to Project Management, IBM

Online, 2025, 1 week

Training Course "Business Analysis Advanced", ITEA - IT Education Academy

Online, 2023-2024, six months

SMM Course, EBA

Kyiv, 2023, 1,5 months

Training on LinkedIn Ads, EBA

Online, 2023, two weeks

JICA Training Course "Practical Business Training for Central Asia (D) - for Ukraine"

Japan, 2017, two weeks

Certification Program "Lean Practitioner", Kaizen Institute Ukraine

Kyiv, 2016, four months

Knowledge and skills

• MS Excel
• MS Word
• MS Office
• MS PowerPoint
• MS Outlook
• Adobe Photoshop
• Бітрікс24
• Google Analytics
• Google Ads
• Project management
• Sales
• Ability to analyze
• Adobe
• Team management
• Facebook Ads Manager
• CMS
• Google
• Mailchimp
• Copywriting
• MS Teams
• SharePoint
• Cisco
• Advertising
• Microsoft Dynamics CRM
• Digital marketing
• Email Marketing
• Problem solving
• OneDrive
• Ability to manage multiple projects and deliver high quality
• Planning based on data, strategic and business goals
• Web-site administration
• Microsoft Copilot
• International Communications
• International & Local Partnerships
• Stakeholder Engagement
• PR
• GR
• Negotiations
• Development of a marketing strategy
• Content strategy development
• Development of SMM strategy
• Marketing research
• Business development
• Brand Awareness
• Data analysis
• Event Management
• Business Analysis
• Business Processes Automation & Optimization
• Team Building
• Стратегічне планування

Language proficiencies

• English — advanced
• Ukrainian — fluent
• Arabic — beginner

References

• Vira Savchenko

  Vira Savchenko

  CEO, BDO in Ukraine

  Contact details are hidden

• Andrii Borenkov

  Andrii Borenkov

  Head of Advisory, BDO in Ukraine

  Contact details are hidden

• Anna Kulish

  Anna Kulish

  Chair on Business & Secretary, Scottish Parliament CPG on Ukraine

  Contact details are hidden

Additional information

INTERNATIONAL ORGANIZATIONS ENGAGEMENT EXPERIENCE
JICA, EBRD, Chemonics, USAID, Swedfund, EKN, American Chamber of Commerce in Ukraine, Norwegian-Ukrainian Chamber of Commerce, Canada-Ukraine Chamber of Commerce, German-Ukrainian Chamber of Industry and Commerce, Ukrainian-Czech Chamber of Commerce, British Ukrainian Chamber of Commerce, Swedish-Ukrainian Chamber of Commerce, Polish-Ukrainian Chamber of Commerce