Ruslana

RUSLANA NOVOSELSKA
DIGITAL MARKETING SPECIALIST
Vilnius, Lithuania| [open contact info](look above in the "contact info" section) |[open contact info](look above in the "contact info" section)

SUMMARY
Digital marketing specialist focused on social media and influencer marketing. Experienced in
creator partnerships, campaign execution, and performance optimization to increase engagement
and brand visibility.

PROFESSIONAL SKILLS TECHNICAL SKILLS
Social Media Marketing (TikTok, Instagram) Google Analytics (GA4)
Campaign Strategy & Content Creation A/B Testing & Performance Optimization
Influencer & Affiliate Marketing Market Research & Consumer Insights
Partnership Outreach Content Tools (Canva, Figma)

PROFESSIONAL EXPERIENCE

Marketing Specialist | WinWin.travel (Remote) Sep 2025 - Present
Identified and contacted 300+ content creators, expanding the affiliate network and increasing
brand visibility
Drove partnership outreach initiatives, supporting early-stage brand growth and acquisition efforts
Developed and executed TikTok & Instagram content, improving audience engagement and
strengthening brand storytelling

TikTok Social Media Content Extern | Extern (Remote) Jan 2026 - Mar 2026

Created platform-specific content strategies for TikTok and Instagram
Designed an A/B testing framework, optimizing content performance based on engagement and
CTR metrics
Built a full-funnel brand strategy for All Basics Uniforms, positioning the brand as a comfort-first
solution

EDUCATION

BBM - Global Marketing | Vilnius University Sep 2023 - Jan 2027

GPA: 4.0 / 4.0
Board Member, VU Student Representation FEBA
International Students Affairs Coordinator, VU Student Representation FEBA
Incentive Scholarship for Academic Excellence

ADDITIONAL INFORMATION

Certifications:
UI/UX Design |Codecademy
Digital Marketing | Udemy
Google Analytics 4 | Udemy