Contact information

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Work experience

Head of content

from 01.2022 to 01.2026 (4 years)
Freelance / Contract Projects (SaaS & Marketing), Дистанційно (IT)

•️ Led full-cycle content marketing across Instagram, TikTok, Telegram, and YouTube — from strategy to execution.
•️Built and optimized content funnels focused on lead generation via chat automation tools.
•️ Developed and executed influencer marketing campaigns, including sourcing, outreach, and collaboration with creators.
•️ Managed a distributed team of creators and copywriters.
•️ Produced educational video content, including product tutorials and onboarding materials.
•️ Planned and executed paid social campaigns (Meta Ads).
•️ Developed and optimized SEO/AEO-driven blog content, improving organic visibility and traffic.

SEO copywriter

from 08.2019 to 12.2021 (2 years 5 months)
Pokupon.ua, Дистанційно (IT)

•️ Wrote SEO-driven blog articles for Pokupon (blog) across multiple niches, consistently achieving strong Google rankings.
•️ Produced content with native advertising integrations, balancing usefulness for readers with brand promotion goals.
•️ Worked within an editorial team: followed briefs, topics, and guidelines.
•️ Optimized articles for search intent and on-page SEO (structure, headings, keywords), supporting steady organic traffic growth.

Content & Social Media Management

from 10.2016 to 10.2019 (3 years)
vinyl. ua, Київ (Роздрібна торгівля)

• Built and managed the full-cycle Facebook presence — from content strategy and planning to publishing and community moderation.
• Developed and executed a content strategy aligned with brand positioning and commercial goals.
• Planned, launched, and optimized Facebook advertising campaigns (paid posts, traffic and engagement campaigns).
• Managed day-to-day content production: post creation, copywriting, scheduling, and performance monitoring.
• Led blog content management: writing, editing, and publishing SEO-driven articles.
• Coordinated promotional content between blog and social media to support campaigns and releases.

Education

ОНЭУ

Менеджмент, Одеса
Higher, from 2016 to 2019 (3 years)

Knowledge and skills

• SEO-копірайтинг
• AI Content
• Creating video content
• Content marketing
• Content Management Framework

Language proficiencies

• English — above average
• Ukrainian — fluent

Additional information

For quick communication, feel free to message me on Telegram:
https://t.me/alyatishchenko