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CMO
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CHETVERIKOVA
Marketing, Management, Sales, Innovations, Growth
CONTACT SUMMARY
With over 10 years of experience in marketing, business
[
development, and management, I specialize in developing
[
Kyiv, Ukraine effective marketing strategies, and optimizing sales
processes. My focus lies in systematizing workflows,
leading cross-functional teams, and efficiently managing
EDUCATION business, marketing and sales activities to achieve
strategic business goals.
National Technical University of
PROFESSIONAL EXPERIENCE
Ukraine "Kyiv Polytechnic
BUSINESS & MARKETING CONSULTANT
Institute" – Master’s Degree in
Maybutne Consulting
Economic Decision Making
(Nov 2023 - Apr 2024)
(2007–2013)
Developed and implemented marketing strategies for clients
Kyiv Institute for Modern
in Europe, Ireland, and the USA
Psychology and Psychotherapy
Optimized brand strategies and market positioning for various
– Psychology (2019–2022)
companies
Volkshochschule Teltow-Fläming
Coached and managed marketing teams, including directors
– German language course,
and specialists
level C1
Conducted market analysis and data-driven decision-making
Led digital campaigns (SEO, SEM, Social Media, Content
AWARDS & CERTIFICATIONS
Marketing)
MANAGEMENT & SALES CONSULTANT
IELTS Academic Certificate – January Clevere Consulting (Sep 2020 – Dec 2021)
2012 (valid until January 2014)
(Sep 2020 – Dec 2021)
Google AdWords Fundamentals – Conducted in-depth company and business process analysis
Google to identify growth opportunities
Google AdWords Advanced Search – Led strategic and operational meetings with management
Google teams
Google Individual Qualification (IQ) – Designed organizational structures, internal regulations, and
Google performance standards
German C1 – Volkshochschule Teltow- Facilitated strategic planning sessions and operational
Fläming workshops
Employee Coaching & Development Performed business audits, focusing on sales systems and
(2019) – Lisa Gates Leadership Coach, operational efficiency
Career Story Sleuth – HR Certification Developed tailored sales strategies, actionable
Institute (HRCI) recommendations, and implementation roadmaps
Built sales departments for client companies, including
hiring, onboarding, certification, and team optimization
Designed and implemented end-to-end sales systems to
enhance revenue generation
VLADYSLAVA
CHETVERIKOVA
Marketing, Management, Sales, Innovations, Growth
SKILLS PROFESSIONAL EXPERIENCE
💼 Key Skills in Management & CEO & CO-FOUNDER
Marketing Deskle
Strategic Marketing Planning (Jul 2018 - Aug 2019)
Brand Positioning & Personal Led an early-stage SaaS startup
Branding Designed the business strategy and scaled the product
Go-To-Market Strategy Development Managed investor relations, fundraising, and budgeting
Digital Marketing Campaigns (Organic Implemented go-to-market and B2B sales strategies
& Paid)
MARKETING PROJECT MANAGER
Customer Journey & Funnel Design
Content Strategy & Copywriting MARKETING PROJECT MANAGER
(EN/UA/RU) Olshansky & Partner
Project & Team Management (Jan 2016 - 2018)
Process Optimization & SOP
Managed digital marketing strategies and PPC campaigns
Development
Created and executed SEO, SEM, and content marketing
Business Model Generation &
strategies
Validation
Led advertising campaigns with a focus on conversion
Startup Consulting & Scaling
optimization
Cross-functional Team Coordination
Developed lead generation systems for B2B and B2C markets
Market & Competitor Research
Creative Concept Development ADDITIONAL ROLES:
KPI Tracking & Performance Analysis
BUSINESS DEVELOPMENT MANAGER
CRM and Automation Tools
Delfast Inc.
Client Communication & Stakeholder
Expansion & Strategic Partnerships
Management
Workshops & Facilitation HEAD OF MARKETING
Remote and Hybrid Team Leadership Jourtym e.K.
Tools & Platforms: Branding & Growth Strategy Development
Google Workspace, Trello, Notion, Miro, PPC-Spezialist, Datenbank-Administrator
Canva, Figma (basic), Slack, HubSpot, Campaign Management & Data Analysis
Bitrix24, Facebook Ads, Google Analytics,
Meta Business Suite
Languages:
Ukrainian (native), English (B2-C1),
Russian (fluent), German (С1)
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