Albert

Albert Volkov
Facebook ADS Expert 

Digital Marketing Manager

City:

Kharkiv,Ukraine
Personal Summary
I'm digital marketing manager with 7 years of experience
in corporations, marketing agencies, music labels, traffic
Mobile:
 arbitration and freelancing. I faced a lot of incredibly
[open contact info](look above in the "contact info" section) different project. Products, services, e-commerce, lead
generation, Ed tech.

Telegram:


nevertrustchurchgirl I have a solid understanding of social media metrics, as
well as the specifics of copywriting, design, content
creation, and project management. That helps me easily
Email:
 connect and communicate effectively with every team
albert.volkov2019
 member.


@gmail.com

I don’t usually pay much attention to secondary metrics
LinkedIn
 like clicks, CTR, or frequency. My main focus is on sales,
ROI, and long-term business growth. I aim to track every
Facebook dollar spent and invest in campaigns that generate most
of revenue and valuable optimization data over time.

Education:

V. N. Karazin Kharkiv
National University

Hard Skills
Economy, Marketing
 •Paid Acquisition (Meta, Tiktok);

Bachelor (2018-2022)
 •Pixel setup&optimization, conversions tracking;

•Google Tag Manager;

Master (2022-2024)

 •Google Analytics 4;

PhD student •Brand strategy;

(2024-2028) •SMM strategy;

•Creative strategy;

•UGC creatives development;

•Strategic planning;

Languages:
 •Identification of growth points;

•English B2
 •Analysis statistics;
•Ukrainian native

•Russian native

Soft Skills
•Teamwork;

•Multitasking, tasks and deadlines management;

•Formal and informal written communication;

•Identifying growth opportunities;

•Broad strategic perspective;

Work Experience
Media Buyer

Full NDA. In-house | September 2024 - July 2025
Markets: 


USA, C anada, Europe, UK, Africa, Central Asia, Scandinavia, Saudi Arabia, 

UA , Q E atar, Kuwait, Bahrain, Jordan, Africa.

N chi es: L dg
ea eneration

My responsibilities:

— ead uality control;
L q

— Reallocate the budget based on the cost of high uality leads;

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— Ma et analysis rk ;



— Analyzing competitors' activity;

— Development of creative strategy;

— Target audience analysis, segmentation, and interaction;

— Setting up and managing advertising campaigns;

— Development of ad ToRs and ad texts;

— GA4, PowerBI, Facebook Ads Manager analysis;

— Analysis statistics;

— Report delivery (daily, weekly, monthly).

Media Buyer

Linemedia Digital Agency. Full-time | September 2023 - May 2024
Markets: 


Europe, USA, Canada, Australia, Latin America, UK, South-West Africa, 

Central Asia, Scandinavia, Persian Gulf countries.
N chi es: 


e-C mm c & L d g
o er e ea eneration .

Re l est e, rke l ce , f
a at ma tp a s oo d delivery, clothing, FMCG, SaaS logistics, CS2 skins,

a uto parts, beer breweries..

My responsibilities:

— Markets analysis;


— Analyzing competitors' activity (once every 2 weeks);

— Development of creative strategy;

— Target audience analysis, segmentation and interaction;



— Review budget efficiency in relation to geo-targeting results (weekly);

— Development of creative ToRs and ad texts;


— e elo ing UGC based ad c eati es;

D v p - r v

— Developing and evaluating new ad funnels;

— Creating and improving custom conversion logic;

— G 4 aceboo ds Manage analysis;

A , F k A r

— WooCo e ce C and si ila integ ations;


mm r , API m r r

— Maintenance of brand campaigns;

— Analysis ati ics;
st st

— Report delivery (daily, weekly, monthly).

Media Buyer

Pocket Rocket Agency. Part-time | March 2023 - August 2023
Main tasks: 


Ensuring brand growth and stimulating sales through paid traffic on FB&Instagram.

My responsibilities:

— A dvertising market analysis;

— Analysis of competitors' activities;


— Development of creative strategy;

— Development of technical specifications for ads and advertising texts;

— Ta get audience analysis seg entation and inte action
r , m r ;

— Building and testing of sales funnel effectiveness;

— Connecting end-to-end leadgen integrations;

— Analysis statistics;

— Report delivery (daily, weekly, monthly).

Media Buyer

FBA Agency. Part-time | July 2022 - December 2022
Main tasks: 


Setting up and maintaining advertising campaigns on FB&Instagram.

My responsibilities:

— Analysis of competitors' activities;

— Development of creative strategy;

— e elo ent o tec nical s eci ications o ads and ad e ising te ts
D v pm f h p f f r v rt x ;

— nalysis o t e ta get audience seg entation and inte action
A f h r , m r ;

— Building and testing of sales funnel effectiveness;

— etting u and aintaining ad e ising ca aigns a geted ad e ising and
S p m v rt mp . T r v rt 


pro otions m ;

— nte action it t e designe social edia a ete
I r w h h r, m m rk r;

— Analysis statistics;

— Report delivery (daily, weekly, monthly).

Media Buyer

Pikiran. Part-time | April 2022 - February 2023
Main tasks: 


Ensuring brand growth and stimulating sales through paid traffic on FB&Instagram.

My responsibilities:

— EdTech market analysis;

— Analysis of competitors' activities;

— Promotion strategy development;

— Development of technical specifications for creative content and advertising texts;

— Analysis of the target audience, segmentation and interaction;

— Building and testing of sales funnel effectiveness;

— Setting up and maintaining advertising campaigns. FB&Instagram ads and

promotions;

— Interaction with a designer and SMM-specialist;

— Analysis statistics;

— Report delivery (daily, weekly, monthly).

Marketing And Public Relations Manager

Interlogistic LLC. In-house | September 2021 - February 2022
Main tasks: 

Increasing brand awareness, growth, and sales promotion through media events.

My responsibilities:

— Development SMM-strategy;

— Development conception of accounts;

— Development of creative strategy;



— Analysis of competitors' activities;

— Аnalysis of the target audience, segmentation, and interaction;

— Development of content plan for every placement, copywriting;

— Brand escorting in social media; account management, communication with audience,

formation of a loyal community;

— Organization involving interactives;



— Cooperation with bloggers. Micro/macro-influencers. Collaborations;

— Cooperation with designer, SEO-specialist, PPC-specialist, sales managers;

— Setting and managing advertising campaigns. FB&Instagram ads and promotions;

— Development YouTube channel;

— Development of offline special projects and events organizations;



— Analysis statistics;

— Report delivery (daily, weekly, monthly).

Media Buyer

Affiliate marketing. In-house | June 2021 - August 2021
Main tasks: 

Traffic arbitrage in mobile gambling apps. Acquire people for 

trading/crypto platforms.

My responsibilities:

— Setting and management FB&Instagram ads;

— Competitors analysis in Adheart, Adlover;

— Optimization and scaling campaigns;

— Creation of ad creatives;

— Development of marketing funnel;

— Cooperation with partnership programs;

— Testing offers.

Marketing Project Manager

Onlysmile. In-house | July 2020 - January 2021
Main tasks: 


Increasing brand awareness in Ukraine, forming a loyal community on Instagram.

My responsibilities:

— Development of conception of accounts(positioning, ToV);

— Development of creative strategy;



— Analysis of competitors' activities;

— Analysis of the target audience, segmentation, and interaction;



— Identifying the most effective sales channels;

— Development of content plan for every placement, copywriting;

— Creation of unique and effective photo/video content, editing;

— Brand escorting in social media; account management, 


communication with audience, forming a loyal community;

— Organization involving interactive;

— Management of advertising campaigns.FB&Instagram ads and promotions;

— Analysis statistics;

— Report delivery (daily, weekly, monthly).

Advertisement Manager

Clever Music Label. Part-time | August 2019 - February 2020
Main tasks: 

Promotion of artists in social networks.

My responsibilities:

— Development of promotion strategy.

— Definition of target audience segments.

— Installation of FB Pixel and funnel events.

— Launching advertising campaigns, optimization, and scaling.

— Development of creatives.

— Planning budgets and forecasting the effectiveness of advertising campaigns.

— Analysis of the results of advertising campaigns through the advertising account

FB and Google Analytics.

Social
Media Marketing Specialist

Contour. Part-time | April 2019 - July 2019
Main tasks: 


Complex SMM promotion for a beauty studio in Kharkiv, Ukraine.

My responsibilities:

— Development of conception of accounts(positioning, ToV);

— Development of creative strategy;



— Analysis of competitors' activities;

— Analysis of the target audience, segmentation, and interaction;



— Identifying the most effective sales channels

— Development of content plan for every placement, copywriting;

— Creation of unique and effective photo/video content, processing;

— Brand escorting in social media; account management, 


communication with audience, forming a loyal community;

— Organization involving interaction;

— Setting and management of advertising campaigns. FB&Instagram ads and promotions

— Analysis statistics;

— Report delivery (daily, weekly, monthly)

Advertisement Manager

Freelance | March 2019 - May 2019
Main tasks: 

Launching opening of a computer club.

My responsibilities:

— Development of a creative strategy;

— Definition of target audience segments;

— Installation of FB Pixel, and funnel events;

— Launching advertising campaigns, optimization, and scaling;

— Creation of technical specifications for the designer;

— Planning budgets and forecasting the effectiveness of advertising campaigns;

— Analysis of the results of advertising campaigns through the FB Ads manager


and Google Analytics.

Additional Information
— Finished Media Buyer Pro course from Targetorium, httpool;

— Finished Digital Marketing PRO Growth Hacking course by Pavel Antonov marketing;


— Finished Facebook Ads course from ADS WIND;


— Finished Targeting in action course from wishdo agency;



— Finished The DNA of an Internet Marketer course from Genius.space;



— Finished Creative Strategy course by Ivan Matveev; 


— Finished Affiliate Marketing course by Egor Stavitsky;


— Finished Complex Social Media Promotion course;



— Watched most Ben’s Heath videos on Youtube;

— Cycling, playing basketball on weekend.