Константин

Shestopalov Konstantin

Location Kyiv, Ukraine

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Foreign languages: English – upper- intermediate.
PC: PC user – advanced.
License: Driving license categories “A”, “B”, “C”.

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About Profile
Experienced Sales & Commercial Director with a demonstrated 10 years history of working in B2B and B2C products.
During my career, I have been skilled in senior management of Trade Marketing, Product Marketing, Supply chain,
Finance in Ukrainian market environment.
Specialties
Practical knowledge of Business Planning, Sales Operations, Team Management, Pricing Structures and Account
Management. Ability to start a business from scratch identifying new business opportunities, and developing sales
strategies to drive revenue growth.

Experience
2012 – 01/2025 TP Vision (ex-Philips TV) : https://www.tpvision.com/
Country Manager (2018 – 01/2025)
 Distributor’s model of sales with direct cooperation with Key National Retailers (Comfy,
Foxtrot, Epizentr) and On-lines (Rozetka).
 Developed and executed local business strategies in order to attain short and long
term company goals;
 Managed a team and reported to CEE region manager in European HQ;
 Implemented global company's commercial strategy in Ukraine;
 Lead the team of KAM, marketing, customer product support, finance and logistics,
providing sustainable solutions for distributors;
 Country P&L development and implementation.
Achievements: the highest margin in CEE region. The highest ASP (Average Sales of Price)
on the local market. In 2022 increase revenue and margin, despite of market shrink in two
times (in two months fully recovery\resume business after Russia invasion into Ukraine)

Commercial Director (2015-2018)
 Cooperation’s with Key National Retailers (Comfy, Foxtrot, Epizentr, Eldorado)
 Sustained the market shares under severe economic and political crisis (2014-2015);
 Lead distribution strategy (retail chain, wholesalers, online and 2nd tier customers);
 Product range & pricing build up including channelization, exclusives, deals etc.;
 Developed bonus scheme, rebates, targets and other customers’ terms & condition;
 Sales & margin control as a part of P&L target implementation.

Business Development Manager: Ukraine & Moldova (2013-2015)
 Developed local distribution strategy;
 Local product range & pricing build up including channelization, exclusives, deals etc.;
 Developed bonus scheme, rebates, customer targets, etc.

Product Manager TV: Ukraine & Moldova (2012-2013)
 Go-to-Market strategy development and implementation
 2006 – 2012 Philips Ukraine: https://www.philips.ua/

Product Marketing Manager TV (2010-2012)

Customer Marketing Manager Audio & Video Multimedia, Accessories (2008-2010)

Trade Marketing Specialist (2006-2008)

2003 – 2006 Comfort Service: https://comfort-service.com
Marketing and advertising manager (B2B, B2C products)

2002 – 2003 MERX: https://www.merx.ua/en/
Marketing manager of Sales department (B2B products)

1996-1997 Incomservice LLC
Electrical engineer 4th category, work in the regions beyond the Arctic Circle

Education
2021 – 2023 State Agrarian and Engineering University
Department of Horticulture and Viticulture, Agriculture and Soil Science
Master Degree. Diploma with Honors

2007 – 2008 Netherlands Institute of Marketing
Degree in Marketing

2002 – 2003 The National Academy of Management , Kyiv.
Master Degree in Finance

1999 – 2003 The National Academy of Management , Kyiv.
Bachelor Degree in Marketing

1993 - 1997 The Industrial Technical College, Kam’yanets-Podil’sky
Department of electric equipment at industrial enterprises and civil buildings
Specialist Degree in Engineering