Вадим

Vadym Bas
[open contact info](look above in the "contact info" section) | [open contact info](look above in the "contact info" section) | Ternopil, Ukraine
[open contact info](look above in the "contact info" section) vadymbas.notion.site/portfolio

Work Experience

ENS Ready 12/2024 - 03/2025
Product Designer
• Improved user retention by 15% through research-driven design - conducted 20+ user interviews and
competitive analysis to simplify complex blockchain domain management.
• Redesigned onboarding flow, improving efficiency by 20% simplified complex workflows for new users.
• Increased user satisfaction by 18% with accessible UI design - used high contrast and clear typography.
• Created design system from scratch with 110+ components - built on ShadCN, Ant Design & Untitled UI with
complete developer documentation.
• Implemented 103+ design tokens and responsive typography, including themes, CSS Tokens export.
• Designed brand identity including logotype, brandbook, and 6 custom illustrations.
• Made 10 responsive pages, 9 interactive modals, e-mail, PDF templates, optimizing user experience.

CollabCola 07/2024 - 11/2024
UX/UI Designer
• User research with 20+ influencers and brand managers identified collaboration pain points and workflow
issues in the creator economy.
• Implemented user-centered UX flows balancing influencer showcases and brand discovery, achieving a 25%
rise in user engagement by optimizing journey touchpoints.
• Improved development speed by 30% - redesigned design system with 90+ components.
• Developed 50+ icons tailored to influencer marketing actions and terminology.
• Made 12 core pages including discovery feeds, messaging, profiles, and analytics dashboards.
• Built responsive design for desktop and mobile platforms.
• Fine-tuned interaction components - with 8 modals and email template system.

West Ukrainian National University 01/2023 - 01/2024
Design Team Lead - Faculty of IT Website Redesign
• Led team of 4 designers through website redesign for Faculty of IT, serving 2000+ students.
• Interviewed stakeholder with faculty administration, students, and prospective applicants.
• Conducted workflows, design reviews, and mentored junior designers on best practices.

Education

West Ukrainian National University 01/2025
Bachelor of Science , Software Engineering
• Technical Foundation - Server administration, operating systems (Linux/Windows), object-oriented
programming, networking protocols, and cybersecurity principles.

Skills

Design Process & UX Research:
User Research, Competitive Analysis, Journey Mapping, Persona Development, Usability Testing, A/B Testing,
Information Architecture, Interaction Design, Wireframing
Design Systems & Visual Design:
Responsive Design, Brand Identity, Custom Iconography, Illustration, Accessibility Standards, Design Systems,
Design Tokens, ShadCN, Material 3, Ant Design
Soft Skills:
Developer Handoff, Design Leadership, Agile/Scrum
Tools & Software:
Figma, Adobe Creative Suite, FigJam, Notion