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Andrew Kravchuk
Marketing Designer

[open contact info](look above in the "contact info" section)

Теlegram: https://t.me/kravas_dsgn
Portfolio: https://www.behance.net/kravas_dsgn

Profile

For the past 4 years, I’ve been designing high-performing ad creatives for social media
(Facebook, Instagram, TikTok) in close collaboration with marketing teams. I create
visuals that help brands stand out while driving measurable results, optimizing key
performance metrics such as CTR, CPA, and engagement.

Employment History

Development & Investment Company (name under NDA),
Marketing Designer
August 2024 - Present

The company is premium real estate developer focused on mountain cottage
investments in the Carpathians (Ukraine).

My role:

Developed high-performing digital ad creatives for Meta (Facebook, Instagram) and
Google Ads — including static, motion, and video formats. Designed visuals that
improved CTR and reduced CPA by focusing on marketing goals and performance
analytics.

Collaborated with performance marketers to build and test creative hypotheses,
producing A/B versions for validation. Tracked and analyzed key metrics (CTR, CPC,
CPA) to continuously optimize results.

Created social media content for investment projects (Instagram, Facebook, TikTok) —
both static and video — in close collaboration with the SMM team. Ensured consistency
with brand guidelines and monitored content effectiveness through reach and
engagement metrics.

Researched competitors and industry trends, curated relevant visual references to
enhance creative performance.
 Actively participated in marketing team brainstorms, generating ideas for both content
and advertising creatives.
Actively integrated AI tools to deliver high-converting, visually unique creative content.

In my current role, I’ve reached the growth limit in terms of both scope and responsibility.
I’m looking for new ambitious challenges where I can expand my expertise and create
even greater impact.

Digital marketing agency (name under NDA),
Ad Creative Designer
January 2021 - July 2024

My role:

Produced conversion-oriented ad visuals for Meta and Google Ads — blending
marketing psychology with engaging motion and static formats.

Grew from a trainee into a key designer role, taking responsibility for coordinating
two outsourced specialists and ensuring smooth creative workflow.
Partnered with media buyers and strategists to test concepts and iterate on winning
ad variations, continuously enhancing CTR and ROI
Analyzed audiences and market specifics for each client, tailoring design language to
different industries and geographies.

Balanced data and creativity — transforming analytics insights into bold, scroll-
stopping visuals that drove measurable business results.

Education & Courses Languages

Graphic design and marketing English
Kyiv University of Culture В2

Bachelor’s degree Ukrainian
September 2020 - June 2023 Native