Анастасія

Anastasiia Matytsyna
 Phone number: [open contact info](look above in the "contact info" section)  Email address: [open contact info](look above in the "contact info" section)
 WhatsApp Messenger: [open contact info](look above in the "contact info" section)
 Home: via Gherardo Silvani 135, 50125 Florence (Italy)

WORK EXPERIENCE

 linza agency
Website: https://linza.agency/en/ | Business or sector: Information and communication
Creative copywriter
[ 12/2024 – 05/2025 ]
• Production of promotional, brand-focused, SEO-optimized, and conversion-driven content for websites and
campaigns.
• Creation of marketing and PR materials: articles, social media posts, banners, landing pages, and websites.
• Writing of engaging scripts for TikTok videos and other short-form content formats.
• Development and execution of content and PR strategies aligned with client objectives.
• Coordination and management of freelance writers, ensuring consistent tone of voice and high-quality
deliverables.
• Management of multiple projects simultaneously with consistent on-time delivery.
• Planning and execution of influencer marketing campaigns to increase brand reach and awareness.
• Building and maintenance of strong media relations with journalists, publications, and outlets to secure
continuous coverage.

 Lado Agency
Website: https://lado.agency | Business or sector: Arts, entertainment and recreation
Public relations manager
[ 08/2022 – 02/2024 ]
• Development and maintenance of relationships with fashion editors, journalists, and bloggers.
• Story pitching and securing of editorial coverage in leading fashion publications and online media.
• Drafting and distribution of press releases, media kits, and brand stories to key outlets.
• Identification of and collaboration with fashion influencers, stylists, and celebrities to boost brand visibility.
• Management of gifting programs and influencer seeding initiatives for social media and blog placement.
• Tracking of influencer content and assurance of alignment with brand voice and image.
• Monitoring of media coverage and creation of press clippings reports for clients and internal teams.
• Collaboration with digital marketing team on social media strategies aligned with PR objectives.
• Creation of content calendars and support in managing social media platforms for cohesive messaging.
• Crafting of compelling brand narratives highlighting values, products, and unique positioning.
• Alignment of messaging with brand vision across all communication channels — from press materials to social
posts.

 La Famiglia Restaurants – Ukraine
Country: Ukraine | Website: https://famiglia.com.ua/en/ | Business or sector: Other service activities
SMM Copywriter
[ 01/2018 – 04/2019 ]
• Creation of engaging social media content (Instagram, Facebook) to promote the restaurant chain’s unique
brand voice and values.
• Writing of compelling posts, captions, and ad copy to boost audience engagement and attract new visitors.
• Development and maintenance of monthly content plans aligned with seasonal offers, events, and
promotions.
• Collaboration with designers and photographers to ensure strong visual-text synergy.
 • Monitoring of performance metrics (engagement rate, reach, followers) and optimization of content for
improved results.
• Management of corporate website, including writing and publishing SEO-friendly articles, news, and
promotional content, ensuring consistency across all digital channels.



Independent Copywriter & PR Contractor
[ 2016 – Current ]
• Develop media outreach strategies tailored to projects or exhibitions.
• Pitch stories to art journalists, and cultural publications, interviews, and reviews.
• Craft and distribute press releases, artist biographies, and exhibition materials to relevant media outlets.
• Organize press previews and private viewings for journalists and influencers.
• Work with curators and artists to ensure media representation aligns with the artistic vision of the project.
• Handle any potential negative media or public response related to art projects by crafting crisis
communication plans and appropriate public statements.
• Work with artists and stakeholders to address sensitive issues while protecting the artist's reputation.
• Track and compile press coverage of art projects, creating detailed reports to present to clients.- maintenance
of computers

EDUCATION AND TRAINING

Instrumentation Engineering
National Technical University of Ukraine 'Kyiv Polytechnic Institute'​[ 2008 – 2013 ]
Country: Ukraine | Website: https://kpi.ua/en

Copywriting course
Practical school of communication Bazilik [ 03/2017 – 05/2017 ]
Country: Ukraine | Website: https://www.bazilik-school.com.ua

SMM full-course
Practical school of communication Bazilik [ 05/2016 – 06/2016 ]
Country: Ukraine | Website: https://www.bazilik-school.com.ua

PR: “Effective Communication: Reputation Management Practice"
Kyiv-Mohyla Business School [ 10/2020 – 03/2021 ]
Country: Ukraine | Website: https://kmbs.ua/en/

Narrative Design in Game Development
SKVOT [ 08/2024 – 12/2024 ]
Country: Ukraine | Website: https://skvot.io/en/

LANGUAGE SKILLS

Mother tongue(s): Ukrainian | Russian

Other language(s):
English Italian
LISTENING B2 READING B2 WRITING B2 LISTENING B1 READING B1 WRITING A2
SPOKEN PRODUCTION B2 SPOKEN INTERACTION B2 SPOKEN PRODUCTION B1 SPOKEN INTERACTION A2

Levels: A1 and A2: Basic user; B1 and B2: Independent user; C1 and C2: Proficient user
PUBLICATIONS

Portfolio
You can find samples of my texts and publications in English, Ukrainian and Russian in my portfolio

RECOMMENDATIONS

Name: Maryna Snizhynska | Head of PR in lines agency
I had the pleasure of working with Anastasiia, who was part of my PR team at linza agency, serving as both a creative
copywriter and a PR manager on several projects under my supervision. Anastasiia consistently impressed with her
flexibility, seamlessly adapting to new tasks and effectively balancing multiple roles. Her ability to craft high-quality
texts across various formats—from promotional materials to strategic communications - was exceptional,
showcasing not only professionalism but also a keen sense of style and audience.

I particularly want to highlight her talent for selecting the perfect tone of voice, which always aligned with the
project’s goals and brand identity. Anastasiia embraced feedback with a positive attitude, using it to refine her work,
which made collaborating with her highly productive and enjoyable. She is a true professional who brings creativity
and responsibility to every project. I confidently recommend Anastasiia for any role requiring strong communication
skills, a creative approach, and the ability to thrive in a team environment.
Email: [open contact info](look above in the "contact info" section) | Phone number: [open contact info](look above in the "contact info" section)