Contact information

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Work experience

Marketing director

from 03.2020 to now (5 years 7 months)
IKCCG, Ireland—Ukraine, Дистанційно (Маркетинг, реклама, PR)

- Deliver fractional CMO services and advisory to executives, entrepreneurs, and boards across technology, finance, and consulting—advised 350+ leaders worldwide, including executives from Google, Microsoft, Oracle, Deloitte, and KKR.
- Led multi-channel programs (social, press, podcasts, blogging, speaking, reputation, employer branding) driving up to +300% visibility and converting tier-one media (Forbes/FT/WSJ) into qualified inbound, partner access, and double-digit pipeline growth.
- Serve as a long-term advisor on personal branding to entrepreneurs—helping clients attract multimillion-dollar investments, expand into new markets, and secure board appointments.

Marketing director

from 06.2018 to 06.2020 (2 years)
Westernacher Consulting, Germany, Дистанційно (IT)

- Spearheaded Westernacher’s global rebrand and rollout across 15+ markets, implementing unified brand standards that increased brand recognition by 35% in key regions.
- Drove international market visibility through 20+ industry events and campaigns, expanding company presence and contributing to double-digit pipeline growth.

CMO

from 03.2016 to 06.2018 (2 years 3 months)
CORES International, Poland, Дистанційно (IT)

- Launched CORES International’s cloud-based project management platform, leading go-to-market strategy across 5+ European markets and driving 40%+ customer adoption growth in the first year.
- Built brand and marketing function from the ground up—managing full product lifecycle and delivering ROI-positive lead generation campaigns that accelerated recurring revenue growth.

Marketing Director

from 04.2015 to 04.2016 (1 year)
DGF International, France—Ukraine, Київ (Оптова торгівля, дистрибуція, імпорт, експорт)

- Steered go-to-market and e-commerce strategies, optimizing pricing, assortment, and digital campaigns (PPC, SEO, SMM, email) to increase conversions and ROI.
- Relaunched corporate website and online store, while implementing a loyalty program that boosted total sales volume by 23% YoY in 2016.

Brand Manager

from 05.2005 to 05.2015 (10 years)
Citroën, France—Ukraine, Київ (Автобізнес та автосервіс)

- Relaunched Citroën in Ukraine, doubling market share within two years and making it the fastest-growing European brand (2010–2012).
- Led launches of C4, DS4, and C-Elysée, securing market leadership and elevating Citroën to Ukraine’s #1 digital auto brand with Effie-winning campaigns.

Education

International Institute of Business | Chartered Institute of Marketing (CIM)

Professional Diploma in Marketing (UK), Київ
Higher, from 2009 to 2011 (2 years)

Kyiv National Taras Shevchenko University | Institute of International Relations

Master’s Degree in International Business, Київ
Higher, from 2006 to 2009 (3 years)

National University of Food Technologies

Master’s Degree with Honours in Accounting & Auditing, Київ
Higher, from 2001 to 2006 (5 years)

Language proficiencies

• English — fluent
• Ukrainian — fluent
• Russian — fluent
• French — average

Additional information

Global strategic marketing leader with over 20 years of experience advising CEOs, boards, and executive teams across consulting, technology, FMCG, automotive, and other sectors. Proven record of driving enterprise growth, strengthening brand equity, and leading digital transformation and market expansion initiatives across international markets and diverse cultural environments. Experienced CMO, fractional CMO, and senior advisor, combining strategic vision with operational excellence to deliver measurable and sustained business results. Trusted advisor to Fortune 500 and Big Four leaders worldwide, with deep expertise in corporate communications, personal branding, leadership visibility, and growth strategy.