Ілона

Ukraine
[open contact info](look above in the "contact info" section)
Date of birth: 2002
Ilona Pavliuk [open contact info](look above in the "contact info" section)

Education

2023–2024
Master, West Ukrainian National University of Ternopil,
Faculty: Economics and management.

2021–2023
Bachelor, West Ukrainian National University of Ternopil,
Faculty: Economics and management.

Skills

-​ Google Ads:
Configured and managed Search campaigns to drive targeted traffic and improve
conversion rates. Experienced in keyword research, negative keyword management,
A/B testing, and writing compelling ad copy and headlines.
Set up and optimized Demand Gen campaigns to drive high-quality traffic, increase
sales, and execute retargeting.
Developed Display campaigns (GDN) to enhance brand visibility and reach new
audiences through strategic targeting.
Utilized Google Tag Manager (GTM) and Google Analytics 4 (GA4) to configure
event and conversion tracking, analyze traffic, and prepare reports based on the
collected data.

-​ Google Local Services:
Configured and optimized Google Local Services Ads (LSA) campaigns to drive
leads through direct inbound calls. Managed the full cycle of securing Google
Guaranteed status, which increased brand trust and improved conversion rates.
 -​ Facebook Ads (Meta Ads):
Developed and launched effective ad campaigns on Facebook Ads, focusing on
building sales funnels and optimizing conversion paths.
Conducted split testing (A/B testing) to identify the most effective ad creatives,
targeting strategies, locations, and placements.

-​ Other Platforms:
Utilized Google Sheets and Looker Studio to create dashboards for daily
monitoring and weekly reporting. Conducted comprehensive analysis of advertising
campaign effectiveness to drive strategic adjustments and budget optimization.

-​ Additional Skills:
Constantly learning and enhancing my skills by attending courses and practicing. I
aim to deepen my expertise in analytics and emerging ad formats to deliver even
better results for future projects.

Languages

Ukrainian Native
English Pre Intermediate

Experience

March 2023 – December 2025
PPS Specialist at Star Way Agency

Technologies: Google Ads (Search, Display, Demand Gen, Performance Max, Youtube),
Facebook Ads (Meta Ads), Google Local Services, Google Analytics 4, Google Tag
Manager, Google Sheets, Looker Studio, ClickUp, Notion.

Market Focus: USA and Ukraine (B2C niches).

Responsibilities:
-​ developed and implemented advertising strategies tailored to specific client needs
and business goals;
-​ configured, managed, and optimized multi-channel campaigns, including keyword
research and curating negative keyword lists;
-​ conducted in-depth competitor analysis to identify opportunities;
-​ executed A/B testing of ad copy and creatives to enhance performance and
efficiency;
-​ monitored performance using Google Analytics and other tracking tools; provided
weekly reports;
-​ managed account health, including resolving policy violations (bans) and ensuring
platform compliance.
Intern Programs

September 2023 – December 2023
Genesis

Tools & Methods: Business Model Canvas, SWOT analysis, competitor analysis, content
planning, value and metrics matrix.

Achievements:
-​ completed IT Product Marketing course modules;
-​ developed an individual IT product project;
-​ strengthened skills in market research and strategic product planning.