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Work experience

PR-менеджер, креативний копірайтер

from 12.2024 to 05.2025 (6 months)
linza agency, Дистанційно (Неприбуткові, благодійні та громадські організації)

• Production of promotional, brand-focused, SEO-optimized, and conversion-driven content for websites and
campaigns.
• Creation of marketing and PR materials: articles, social media posts, banners, landing pages, and websites.
• Writing of engaging scripts for TikTok videos and other short-form content formats.
• Development and execution of content and PR strategies aligned with client objectives.
• Coordination and management of freelance writers, ensuring consistent tone of voice and high-quality
deliverables.
• Management of multiple projects simultaneously with consistent on-time delivery.
• Planning and execution of influencer marketing campaigns to increase brand reach and awareness.
• Building and maintenance of strong media relations with journalists, publications, and outlets to secure
continuous coverage.

PR manager

from 08.2022 to 05.2024 (1 year 10 months)
Lado Agency, Дистанційно (Краса, фітнес, спорт)

• Development and maintenance of relationships with fashion editors, journalists, and bloggers.
• Story pitching and editorial placement in leading fashion and lifestyle publications, both print and digital.
• Creation and distribution of press releases, media kits, and brand storytelling materials.
• Identification and collaboration with fashion influencers, stylists, and celebrities to enhance brand visibility.
• Management of gifting programs and influencer seeding initiatives to ensure strong brand presence on social
media and blogs.
• Monitoring of influencer content for consistency with brand voice, image, and campaign goals.
• Tracking of media coverage and preparation of press clipping reports for clients and internal teams.
• Collaboration with digital marketing teams on social media strategies aligned with PR objectives.
• Development of content calendars and co-management of social platforms to ensure cohesive brand
communication.
• Creation of compelling brand narratives highlighting core values, products, and unique positioning within the
fashion industry.
• Alignment of messaging with the brand’s vision across all communication channels, from press materials to
digital content.

PR manager

from 04.2020 to 06.2021 (1 year 3 months)
Coworking Platforma, Київ (Нерухомість)

• Development of comprehensive communication strategies aligned with project or brand objectives.
• Coordination and production of PR materials, podcasts, and editorial content.
• Media relations — outreach, pitching, and maintaining ongoing communication with journalists and media outlets.
• Writing and editing articles, news, and updates for the company website.
• Organization and management of internal communication documents and workflows.

PR-менеджер

from 09.2019 to 04.2025 (5 years 8 months)
Brave! Factory Festival, Київ (Шоу-бізнес, мистецтво, культура)

• Building and management of relationships with local and international media, music journalists, and festival
bloggers to ensure extensive coverage.
• Development of press materials, including releases, artist line-ups, and promotional content for major media
outlets.
• Story and content pitching to leading culture and music publications, securing prominent editorial features.
• Organization of interviews, press access, and backstage opportunities for journalists and influencers to
enhance media engagement.
• Leadership of PR campaigns focused on ticket sales growth and brand awareness, in collaboration with
creative and marketing teams.
• Oversight of on-site PR operations, including media accreditation management and coordination of interviews
and photo sessions with artists.
• Creation of compelling narratives positioning Brave! Factory as a standout event within the international
festival circuit.
• Management of crisis communications and sensitive issues to maintain a strong public image and positive
media relations.
• Monitoring and analysis of media coverage and social media performance, with preparation of detailed
campaign reports.

PR manager

from 09.2019 to 04.2023 (3 years 8 months)
Closer, Київ (Шоу-бізнес, мистецтво, культура)

• Building and management of relationships with local and international media, music journalists, and festival
bloggers to ensure extensive coverage.
• Development of press materials, including releases, artist line-ups, and promotional content for major media
outlets.
• Story and content pitching to leading culture and music publications, securing prominent editorial features.
• Organization of interviews, press access, and backstage opportunities for journalists and influencers to
enhance media engagement.
• Leadership of PR campaigns focused on ticket sales growth and brand awareness, in collaboration with
creative and marketing teams.
• Oversight of on-site PR operations, including media accreditation management and coordination of interviews
and photo sessions with artists.
• Creation of compelling narratives positioning Brave! Factory as a standout event within the international
festival circuit.
• Management of crisis communications and sensitive issues to maintain a strong public image and positive
media relations.
• Monitoring and analysis of media coverage and social media performance, with preparation of detailed
campaign reports.

SMM manager

from 01.2018 to 04.2019 (1 year 4 months)
La Famiglia, ресторани, Київ (Готельно-ресторанний бізнес)

• Development of comprehensive content plans and social media strategies tailored to brand goals.
• Copywriting and creation of engaging posts and visual content for Facebook and Instagram.
• Scheduling, publishing, and community management to build audience engagement and brand awareness.
• Shooting and editing stories, short videos, and behind-the-scenes content for social platforms.
• Setup and optimization of advertising campaigns, including targeting and performance tracking.
• Website content management — creating and updating pages, news, and visual materials.
• Management of Google Business and TripAdvisor profiles to strengthen brand visibility and online reputation.

PR manager

from 01.2016 to now (10 years)
Freelance, Дистанційно (Шоу-бізнес, мистецтво, культура)

• Production of promotional, brand-focused, SEO-optimized, and conversion-driven content for websites and
campaigns.
• Creation of marketing and PR materials: articles, social media posts, banners, landing pages, and websites.
• Writing of engaging scripts for TikTok videos and other short-form content formats.
• Development and execution of content and PR strategies aligned with client objectives.
• Coordination and management of freelance writers, ensuring consistent tone of voice and high-quality
deliverables.
• Management of multiple projects simultaneously with consistent on-time delivery.
• Planning and execution of influencer marketing campaigns to increase brand reach and awareness.
• Building and maintenance of strong media relations with journalists, publications, and outlets to secure
continuous coverage.

Education

КПІ ім. Ігоря Сікорського

Приладобудівний факультет, технологія приладобудування, Київ
Unfinished higher, from 2008 to 2013 (5 years)

Additional education and certificates

Copywriting Full-course Bazilik

2017, 2 місяці

SMM Basic Bazilik

2017, 1 місяць

“Дієві комунікації. Практика репутаційного менеджменту” в kmbs

2020, 5 місяців

Narrative Design in Game Development в SKVOT

2024, 5 місяців

Knowledge and skills

• Комунікабельність
• Креативність
• Творчий підхід
• Копірайтинг
• Ведення соціальних мереж
• Розробка контент-стратегії
• Розробка маркетингової стратегії
• Створення контенту
• Користувач ChatGPT
• Журналістика
• Написання статей
• Написання сценаріїв
• Написання ТЗ

Language proficiencies

• Ukrainian — fluent
• English — above average
• Italian — average

References

Maryna Snizhynska

Maryna Snizhynska

Head of PR, Linza agency