Дарія

ACCOUNT MANAGER/ BASED IN
MARKETING MANAGER LUTSK, UKRAIN

DARIA YANOVA
[open contact info](look above in the "contact info" section) [open contact info](look above in the "contact info" section)

ABOUT
I am a motivated and detail-oriented specialist with strong
communication skills, able to build trustful relationships and
effectively manage multiple tasks in fast-paced
environments.
I am focused on providing value to clients, optimizing
processes, and driving measurable results. I’m genuinely
curious and love learning new and interesting things. I enjoy
working with people and find real energy in communication
and collaboration.
With several years of experience as an Email Marketing
Specialist, I am now ready to explore a new role, grow
professionally, and apply my skills in a fresh direction.

WORK EXPERIENCE
Fully Remote | June 2025 - October 2025

EMAIL MARKETING MANAGER AT UPSTARS
EDUCATION
Developed, set up, and launched multi-step email campaigns and
newsletters, including segmentation, personalization, automation 2022 - 2024
flows, and targeted communication to support revenue growth and
customer engagement. LESIA UKRAINKA VOLYN
Edited and enhanced existing email templates by improving NATIONAL UNIVERSITY
messaging, design structure, and user experience; optimized CTAs,
visual hierarchy, and content relevance to increase engagement and
Master's degree in Applied Linguistics,
conversion rates. Lesia Ukrainka Volyn National University

Utilized basic HTML/CSS to adjust and refine email layouts, ensure 2018 - 2022
responsiveness, fix formatting issues, and improve overall visual LESIA UKRAINKA VOLYN
quality across devices and email clients.
NATIONAL UNIVERSITY
Collected and analyzed key performance metrics (open rate, click rate,
conversion, activations), transforming data into actionable insights to Bachelor's degree in Applied Linguistics
support optimization and strategic decision-making.

Worked with CRM and task management systems such as
Customer.io (campaign setup, automation, audience segmentation) SKILLS
and Jira (task coordination, workflow organization, cross-team
communication).
Advanced English
Identified growth opportunities in communication flows, formulated Negotiation and
hypotheses, and conducted A/B tests to validate improvements and persuasion skills
enhance campaign performance. Jira
High emotional
Stripo intelligence and empathy
Fully Remote | April 2024 — March 2025 in client interactions
EMAIL MARKETING MANAGER AT PIN-UP Customer.io
GLOBAL Planning and Coordination
Sendgrid Flexible & Adaptable
Conducted multi-channel communication with clients via
SMS, email, push notifications, pop-ups, and messengers. Stress resilience and
Trello calm communication
Planned and executed email, SMS, and other marketing under pressure
campaigns, aligning communication with product updates, Microsoft Word
promotional goals, and user engagement strategies.
Google Workspace Good listening skills
Created high-quality email templates.

Implemented player-oriented communication automation
projects, building personalized flows that enhanced Content Management Multitasking abilities
engagement, retention, and customer satisfaction. Systems (CMS)

Performed advanced user segmentation. Critical thinking

Continuously optimized communication processes and tools
by identifying inefficiencies, improving workflows, and
integrating best practices across channels.
CERTIFICATIONS
Analyzed results of communication and promotional
campaigns, identified growth points across communication 2021
flows, generated hypotheses, and conducted structured A/B
tests to validate improvements and boost KPI performance. INTERNSHIP AT CLARIO TECH
Monitored and maintained key communication metrics, LIMITED
ensuring stable deliverability, high engagement, and timely Lutsk
detection of any performance issues.
 Lutsk | 2023 - 2024

EMAIL MARKETING MANAGER AT IGAMING

Creating and setting up email campaigns / newsletters to drive
revenue growth and increase customer engagement.

Developing technical documentation for bonus campaigns and
reactivation flows; coordinating with cross-functional teams to
ensure timely implementation.

Editing, optimizing, and enhancing email communication based
on client/brand strategy and user behavior.

Providing data-driven insights using open rate / click rate /
conversion / activation metrics to improve performance and
support business decisions.

Managing segments according to technical requirements and
campaign goals.

Maintaining consistent communication with internal
stakeholders (marketing, content, product, CRM teams) to
ensure smooth execution of campaigns and alignment with
business expectations.

Acting as a communication bridge between teams,
representing client requirements internally and ensuring
technical solutions meet business goals — serving as a “client
voice” in planning and execution.

Handling multiple requests simultaneously, ensuring tasks are
delivered on time in Trello and within agreed deadlines.

Basic HTML/CSS knowledge for making adjustments to
templates and improving campaign quality.

Knowledge of CRM systems: Customer.io, SendGrid (emails),
OneSignal (push notifications).

Website content management (CMS): promotions, landing
pages, tournaments, push notifications.

Lutsk | 2019 - 2020

ENGLISH TEACHER
Private school "My success"

Built learning skills to help with personal growth in addition to
increasing academic knowledge.

Helped students develop important learning skills and good
study habits useful in trade school.