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Work experience

E-com Business Developer (Amazon, Tik-Tok Shop)

from 03.2025 to 10.2025 (8 months)
«NDA company (skincare cosmetics)», Дистанційно (Маркетинг, реклама, PR)

• Led product research and selection in the facial skincare segment, aligning assortment strategy with investment targets and market trends.
• Developed and implemented business models, analyzed unit economics, and built sustainable financial frameworks for product scaling.
• Launched and managed TikTok Shop operations — coordinated collaborations with creators and influencer managers, optimized listings, and improved advertising performance.
• Built and maintained partnerships with suppliers and contractors, led negotiations, and managed cross-functional project teams.
• Designed production infrastructure and supply chain processes, ensuring quality control and compliance with technical specifications.
• Tested and validated product and marketing hypotheses, resulting in proven go-to-market strategies and optimized launch performance.
• Created a business process roadmap to streamline operations, enhance efficiency, and support scalable growth.

KEY ACHIEVEMENT: Built an end-to-end e-commerce infrastructure: tested viral product hypotheses, launched and scaled TikTok Shop/ Amazon operations, established cosmetic supplier partnerships, and implemented efficient business processes.

Digital & E-commerce Business Developer (Amazon, IT)

from 12.2022 to 03.2025 (2 years 4 months)
PR LLC & Finflow (Dubai), Дистанційно (Маркетинг, реклама, PR)

E-com: Amazon USA, EU
IT area: Premium Real Estate in Dubai

E-commerce part:

•Led market entry and successful product launches in key European markets (Amazon, Allegro, CDiscount), as well as in the EU/US and Canada (60 SKUs).
•Oversaw business processes, coordinated cross-functional teams, and managed project budgets.
•Conducted competitive analysis, developed product hypotheses, and managed product lifecycles from concept to launch.
•Ensured product quality assurance, resolved logistics challenges, and contributed to IT solutions development to support e-commerce growth.
•Oversaw company and trademark registration processes.
•Managed advertising campaigns to drive product visibility and sales.
•Expanded sales channels both within and beyond marketplaces (Amazon, Allegro, distributors), increasing sales and market reach.
•Contributed to the development of IT solutions to support e-commerce growth and efficiency.

Key achievement: Implemented new sales channels and monetization strategies, increasing sales by 20% and enhancing revenue potential by 15% through higher-margin product focus. Increased sales by 37% within the 3 quarters by identifying and establishing new sales channels.

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Real Estate part:

• Oversaw all business processes and coordinated web development, marketing, and design teams to ensure project quality and timely delivery.
• Formed the sales department, coordinated the generation of leads.
• Implemented risk management strategies and engaged with investors to maintain budget, timelines, and product quality.
• Optimized business processes by identifying alternative monetization strategies, recruiting key personnel, and conducting technical audits.
• Prepared reports and documentation for stakeholders.

Key achievement: Increased sales by 40% within the first year.

Amazon Product Manager

from 12.2019 to 12.2022 (3 years)
Advantsa LLC, Дистанційно (Маркетинг, реклама, PR)

• Oversaw multi-market e-commerce operations across the EU and US, managing a portfolio of 20+ products (40+ SKUs) from concept to post-launch performance.
• Directed the full product lifecycle — market analysis, supplier negotiations, production, quality assurance, and financial oversight (budgeting, reporting, unit economics).
• Developed scalable business structures and optimized operational workflows, achieving cost efficiency and streamlined team performance.
• Led marketplace strategy and SEO-driven content optimization (Amazon A+, listings, online store visibility) to maximize reach and sales conversion.
• Coordinated cross-functional collaboration between marketing, product, and IT teams, ensuring on-time delivery and product quality.

Key achievements:
– Achieved six-month profitability on two US product launches through efficient resource allocation and rapid market validation.
– Improved operational efficiency by 18% through supply-chain optimization and strategic restructuring.

Business Developer (B2B) | Affiliate Network co-founder

from 07.2018 to 12.2019 (1 year 6 months)
Adbean Network, Дистанційно (IT)

Affiliate Network: Click Analysis & Antifraud Research

Co-founded and developed an affiliate network project focused on clickstream analysis and antifraud systems for B2B advertisers. Combined technical, analytical, and business expertise to enhance traffic quality, campaign performance, and partner relationships.

Responsibilities:

• Enhanced traffic quality by detecting and filtering fraudulent and bot-generated clicks across multiple partner networks.
• Optimized advertising budget allocation, managed campaigns, and analyzed key performance metrics (CTR, CR, ROI).
• Built and maintained partnerships with affiliate networks, led SEO optimization, and supervised the implementation of traffic detection algorithms.
• Oversaw the full software development lifecycle — from concept and MVP design to delivery within budget and deadlines.
• Designed and implemented comprehensive risk management and quality control frameworks.

Key achievements:

1.Reduced fraudulent traffic by up to 80% monthly, saving advertisers $450K–$500K per month.
2.Scaled the MVP to profitability within 3 months, expanding to 10 partner networks in 6 months.
3.Grew the company from 2 to 15 full-time employees, with an additional 10 part-time specialists.
4.Achieved a 390.5% increase in net profit through process optimization and data-driven decision-making.

Web Development Lead

from 04.2014 to 07.2018 (4 years 4 months)
SoftPrime Systems, Дистанційно (Маркетинг, реклама, PR)

• Led the development and promotion of 100+ SEO websites, achieving 3 million monthly visitors.
• Oversaw SEO optimization, implemented link-building strategies, and managed website development lifecycles.
• Developed and implemented risk management plans, increasing project success rates by 25%.
• Collaborated with content creators and managed
• Managed relationships with partner networks

Key achievement: The total extracted traffic is 3 million visitors per month.

Computer systems engineer category I

from 04.2012 to 04.2014 (2 years)
Information Technology Centre of the Ministry of Justice, Київ (IT)

• Ensured uninterrupted operation of national information systems and optimized hardware/software infrastructure to support government digital services.
• Led client acquisition and onboarding for IT maintenance contracts, expanding the customer base by 60% (≈350 new clients).
• Implemented risk management framework and quality-control procedures to improve project delivery success by 15%.
• Oversaw software QA and technical optimization initiatives, aligning IT performance with organizational efficiency goals.
• Enhanced data security and system reliability across regional branches through infrastructure modernization.

Key achievements:

• Expanded service coverage by 60%, connecting 350 new clients and strengthening nationwide IT support capacity.
• Introduced monetization and process optimization strategies that reduced engineers’ time costs by 35–40%.
• Improved system uptime and resource allocation efficiency through targeted hardware management enhancements.

Chief State Tax Auditor-Inspector

from 10.2004 to 04.2012 (7 years 7 months)
Department of Analytical Work and Information Support, Київ (IT)

• Led financial analysis, risk assessment, and audit/inspection work to ensure tax compliance within financial-industrial groups, identifying and mitigating potential economic risks.
• Developed and maintained databases of audit results and accounting documentation, streamlining audit processes.
• Modernized taxation systems and optimized audit processes for large enterprises, significantly improving audit efficiency and increasing state budget revenue.
• Searching and investigating conversion centres and taking measures to prevent their economic activities.
• Control and coordination of subordinate units according to tax revenues and information support for tax audits at all levels;

Key Achievement:

In cooperation with other departments, identified and prevented a $200 million economic crime involving money laundering.

Education

Ukrainian National Technical University in Kirovograd region

Faculty of Economics, specialisation in Accounting and Auditing, Кропивницький
Higher, from 2010 to 2012 (2 years)

Kharkiv National University of Radio Electronics

Master's Degree in Automated Systems Software, Харків
Higher, from 1999 to 2004 (5 years)

Diploma thesis on "Research and Development of Methods of Artificial Intelligence Systems: Speech Recognition"

Knowledge and skills

• Digital-маркетинг
• Amazon seller central
• Продаж на Amazon
• Tik-tok shop
• Business development
• Business Process Management
• Управління ІТ-проєктами
• Project management
• Самостійне прийняття рішень
• Розробка маркетингової стратегії

Language proficiencies

• English — above average
• Ukrainian — fluent
• Spanish — beginner

Additional information

Additional education:

1)Continuous Professional Development – Regular participant of business, marketing conferences and workshops (online/offline, 2014–present).
2)Psychology & Personal Growth – Ongoing study of applied psychology, leadership behavior, and cognitive development. Regular participant of psychological workshops, retreats, and self-development communities (2018–present).
3)Amazon Selling & Marketplace Management Courses (2023) – Practical training on Amazon FBA operations, product positioning, and advertising strategy.
4)Participant of the Status Business Club in Kharkiv and the entrepreneurship development seminars (2020-2022);
5)Executive Education in Entrepreneurship, M.P. Say College of Economics and Law (2013) – Full-time refresher program on business planning, finance, and legal frameworks.
6)Taxation & Financial Regulation Refresher Courses, Centre for Retraining and Professional Development of the State Tax Service of Ukraine (2004 / 2012).