Валерія

Valeriia Steshenko
Influence Marketing and Business Development, 1+ years of experience

Cracow, Poland [open contact info](look above in the "contact info" section) [open contact info](look above in the "contact info" section)

PROFESSIONAL SUMMARY

SMM manager specializing in product marketing and working with bloggers. I have deep
expertise in selecting relevant platforms, negotiating and administering contracts. I ensure
"safe" marketing through clear signing of contracts and adherence to deadlines. Focused on
scaling the brand through quality content and trust of opinion leaders.

SKILLS

Blogger sourcing: Audience search and quality check (TrendHERO, HypeAuditor or manual analysis),
negotiation, campaign management, briefing, Contract Management, product placement, market
analysis, copywriting.
Tools:
Analytics: Google Analytics (UTM tags), Bitly, internal dashboards.
Organization: Notion, Trello, Asana.
Media: Canva, CapCut, Adobe Lightroom.
CRM: Experience working with client databases and advertising accounting systems.
Also: diplomacy, multitasking, attention to detail, stress resistance.
Languages: Polish (B2, fluent), Ukrainian (native), English (B2).

PROFESSIONAL EXPERIENCE

SMM Manager / Goodevas company / march 2025 - present
Key responsibilities:
Influence campaign management: Full cycle of work with opinion leaders (Instagram, TikTok, YouTube)
- from search and in-depth audience analysis to assessment of final KPIs.
Product promotion.
Communications and networking: Negotiation of terms of cooperation (barter/commerce), protection
of brand interests and building long-term relationships.
Legal support: Independent preparation, approval and control of signing of contracts for the provision
of advertising services.
Quality control: Writing detailed terms of reference for bloggers, compliance control and monitoring of
timely publication.
Analytics: tracking effectiveness using UTM tags and promotional codes, preparing reports.

EDUCATION

Andrzej Frycz Modrzewski, Krakow University
Media Master