Ірина

UX/UI Designer — Product & E-commerce focused

Location: Antalya, Türkiye​
Contacts: LinkedIn · Portfolio · Email · Phone: [open contact info](look above in the "contact info" section)

PROFILE

Product-oriented UX/UI designer with 2+ years of experience working on commercial
and sales-driven websites.

I specialize in e-commerce UX: product catalogs, filters, PDPs, and checkout flows.
My focus is reducing friction in the user journey and supporting business goals such
as conversion and clarity.

I start with analysis — user behavior, key purchase scenarios, information
architecture — and only then move to UI.

EXPERIENCE

UX/UI Designer — Freelance / Contract​
June 2024 — Present

●​ Conducted UX audits for commercial and e-commerce websites (catalog
structure, navigation, filters, PDPs, checkout)
●​ Identified usability issues and drop-off points affecting conversion
●​ Designed UX solutions to simplify product discovery and decision-making
●​ Built user flows, wireframes, and interactive prototypes based on purchase
scenarios
●​ Designed responsive, mobile-first interfaces
●​ Created scalable UI systems using Auto Layout, components, variants, and
states
●​ Explained UX decisions to clients and iterated designs based on feedback

Selected projects:

●​ Cosmetics e-commerce website redesign (product discovery, filtering, mobile
checkout)
●​ UX audit with actionable recommendations for a commercial website
●​ Conversion-focused fitness trainer website
CORE SKILLS

UX: UX audit, usability evaluation, user flows, IA, CJM, wireframing, qualitative
testing​
UI: responsive design, typography, grids, UI kits, accessibility basics​
Tools: Figma, FigJam, Miro, Notion

LANGUAGES

●​ Ukrainian — native
●​ Turkish — B1
●​ English — A1–A2