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Marketing director
- Considering positions:
- Marketing director, Head of Marketing, Head of Digital Marketing, CMO, Marketing lead, Маркетолог, Фахівець з інтернет-маркетингу
- Age:
- 33 years
- City of residence:
- Lviv
- Ready to work:
- Lviv, Remote
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Yaroslav Zavada
Lead / Head of Marketing
LinkedIn | [open contact info ](look above in the "contact info" section) | [open contact info ](look above in the "contact info" section)
Professional Summary
Strategic digital marketing leader with over 8 years of experience in B2B, IT outsourcing, and SaaS.
Proven ability to build and scale marketing teams, drive pipeline growth, and execute full-funnel strategies
across international markets. Combines a strong analytical mindset with hands-on expertise in digital
marketing, ABM, and content-driven growth. Aligning marketing with sales and product efforts to support
businesses' success.
Core Competencies Courses & Certifications
B2B Lead Generation | ABM | SEO/PPC GenAI for All Online Training from RostCamp
(2025)
Marketing Strategy & Leadership
Communication Skills for Managers (Zoryana
Content & Brand Development
Borbulevich, 2023)
CRM & Marketing Automation (HubSpot,
An Entire MBA in 1 Course (Udemy, 56.5 hours)
Salesforce)
Google Ads & Facebook Ads Certifications
Go-To-Market (GTM) Strategy
Ultimate Google AdWords Course (Udemy)
Funnel Optimization & Analytics
First Lviv IT Sales School (3-month intensive)
Digital Campaign Management
English: Advanced C1 (International House
Budgeting & Team Leadership
Lviv)
Professional Experience
Head of Marketing
VITech, Ukraine / Remote | Jan 2022 – Jul 2025
Developed and executed digital and lead generation inbound and outbound marketing campaigns
Developed and executed a company-wide marketing strategy supporting business development in the
US and EU markets
Scaled MQL volume and improved pipeline attribution by revamping digital and content marketing
operations
Led cross-functional rebranding and website relaunch, improving conversion rate by 25%
Built and mentored a 5-person team, establishing KPI-driven culture and campaign planning
processes
Introduced ABM pilot program with sales, leading to high-value SQLs from targeted healthcare clients
Oversaw SEO, content, social, and email strategies, resulting in 180% organic growth
Conducted market and competitor analysis to reposition brand and messaging for high-intent buyers
Managed marketing budget, reduced CAC by 30% via channel optimisation and performance tracking
Yaroslav Zavada 1
Digital Marketing Manager
VITech, Ukraine / Remote | Apr 2021 – Jan 2022
Led the company’s corporate website renewal project
Built core marketing processes and inbound strategy foundations
Defined ICP and executed market and competitor research
Developed sales enablement and marketing materials
Managed content creation, social media, and digital performance
Collaborated closely with designers, developers, content managers, and vendors
Digital Marketing Manager
{IT}Prosteer, Office | Oct 2018 – Jan 2021
Oversaw brand development, corporate website renewal, and rebranding
Defined ICP, conducted market research and competitor analysis
Created full-funnel marketing and sales collateral
Launched and executed inbound/outbound marketing campaigns
Managed paid acquisition, landing page A/B testing, and lead generation
Implemented marketing automation workflows and email nurturing
Closely collaborated with cross-functional teams, including the CEO
Marketing Lead
TrainingMeals.org, Remote | Apr 2020 – Nov 2020
Developed go-to-market strategy for product launch in healthtech
Created unified brand messaging and managed influencer outreach
Set up marketing analytics and testing protocols
Led PPC campaigns, email automation, and market segmentation
Partnered directly with the CEO and product team to shape positioning
Digital Marketing Manager
Israel IT, Office | Jul 2017 – Oct 2018
Built and managed corporate website and content workflows
Handled inbound lead qualification and Upwork account management
Worked closely with designers, QA, and developers
Tools & Platforms
Google Ads, GA4, Search Console, Data Studio, HubSpot, Salesforce, Pardot, Zoho CRM, Bitrix24,
SEMrush, Ahrefs, HotJar, WordPress, Elementor, Screaming Frog, Mailchimp, Canva, Slack, Asana, Trello,
Frase.io, Upwork, Rank Math, Yoast SEO, ChatGPT, Gemini and other
Yaroslav Zavada 2
Lead / Head of Marketing
LinkedIn | [
Professional Summary
Strategic digital marketing leader with over 8 years of experience in B2B, IT outsourcing, and SaaS.
Proven ability to build and scale marketing teams, drive pipeline growth, and execute full-funnel strategies
across international markets. Combines a strong analytical mindset with hands-on expertise in digital
marketing, ABM, and content-driven growth. Aligning marketing with sales and product efforts to support
businesses' success.
Core Competencies Courses & Certifications
B2B Lead Generation | ABM | SEO/PPC GenAI for All Online Training from RostCamp
(2025)
Marketing Strategy & Leadership
Communication Skills for Managers (Zoryana
Content & Brand Development
Borbulevich, 2023)
CRM & Marketing Automation (HubSpot,
An Entire MBA in 1 Course (Udemy, 56.5 hours)
Salesforce)
Google Ads & Facebook Ads Certifications
Go-To-Market (GTM) Strategy
Ultimate Google AdWords Course (Udemy)
Funnel Optimization & Analytics
First Lviv IT Sales School (3-month intensive)
Digital Campaign Management
English: Advanced C1 (International House
Budgeting & Team Leadership
Lviv)
Professional Experience
Head of Marketing
VITech, Ukraine / Remote | Jan 2022 – Jul 2025
Developed and executed digital and lead generation inbound and outbound marketing campaigns
Developed and executed a company-wide marketing strategy supporting business development in the
US and EU markets
Scaled MQL volume and improved pipeline attribution by revamping digital and content marketing
operations
Led cross-functional rebranding and website relaunch, improving conversion rate by 25%
Built and mentored a 5-person team, establishing KPI-driven culture and campaign planning
processes
Introduced ABM pilot program with sales, leading to high-value SQLs from targeted healthcare clients
Oversaw SEO, content, social, and email strategies, resulting in 180% organic growth
Conducted market and competitor analysis to reposition brand and messaging for high-intent buyers
Managed marketing budget, reduced CAC by 30% via channel optimisation and performance tracking
Yaroslav Zavada 1
Digital Marketing Manager
VITech, Ukraine / Remote | Apr 2021 – Jan 2022
Led the company’s corporate website renewal project
Built core marketing processes and inbound strategy foundations
Defined ICP and executed market and competitor research
Developed sales enablement and marketing materials
Managed content creation, social media, and digital performance
Collaborated closely with designers, developers, content managers, and vendors
Digital Marketing Manager
{IT}Prosteer, Office | Oct 2018 – Jan 2021
Oversaw brand development, corporate website renewal, and rebranding
Defined ICP, conducted market research and competitor analysis
Created full-funnel marketing and sales collateral
Launched and executed inbound/outbound marketing campaigns
Managed paid acquisition, landing page A/B testing, and lead generation
Implemented marketing automation workflows and email nurturing
Closely collaborated with cross-functional teams, including the CEO
Marketing Lead
TrainingMeals.org, Remote | Apr 2020 – Nov 2020
Developed go-to-market strategy for product launch in healthtech
Created unified brand messaging and managed influencer outreach
Set up marketing analytics and testing protocols
Led PPC campaigns, email automation, and market segmentation
Partnered directly with the CEO and product team to shape positioning
Digital Marketing Manager
Israel IT, Office | Jul 2017 – Oct 2018
Built and managed corporate website and content workflows
Handled inbound lead qualification and Upwork account management
Worked closely with designers, QA, and developers
Tools & Platforms
Google Ads, GA4, Search Console, Data Studio, HubSpot, Salesforce, Pardot, Zoho CRM, Bitrix24,
SEMrush, Ahrefs, HotJar, WordPress, Elementor, Screaming Frog, Mailchimp, Canva, Slack, Asana, Trello,
Frase.io, Upwork, Rank Math, Yoast SEO, ChatGPT, Gemini and other
Yaroslav Zavada 2
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The candidate's resume is posted at https://www.work.ua/resumes/15991726/?puid=58526