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Yevhen Ladyzhenskyi
Senior product designer
5 years in Product design 4 years in SEO and Growth management

[open contact info](look above in the "contact info" section)
[open contact info](look above in the "contact info" section)
Kyiv, Ukraine
English level: Upper-intermediate (B2)

Links:
yiiiivhen.framer.website t.me/yivhen [open contact info](look above in the "contact info" section)

Work Experience

Rentlyz 2022 — 2025
Founding designer, product designer, UX/UI designer

→ Designed React Native mobile and web application with 4 user types: end-user, partner, B2B, driver

→ Ideated and researched all interactions through user interviews, customer journey mapping, flow charting,
service blueprint and best practices

→ Adopted very basic UI kit and transformed it into full-on design ecosystem

→ Designed AI feature that reduced an abandoned cart rate by over 50%

→ Did visuals and brand guidelines for marketing, pitch decks and one-pagers for fundraising campaigns

Phase Two Design Studio 2025 — Today
ff
Sta product designer

→ Ideated and designed essential flows for products in SaaS and NCO domains

→ Worked on pre-sales, branding, information architecture and UX research

→ Collaborated on basic UI kits and component libraries

Milan Art Institute 1
202 — 2022
Product designer, system designer

→ Built and maintained design system from scratch (style library, component library, templates)

→ Designed core flows for end-users and admins

→ Ideated and implemented MVP version of media library and social network flows

→ Mentored 2 junior designers

S
air late 1
20 8 — 2022
SEO specialist, growth manager

→ Led SEO and growth strategy for a learning platform

→ Collaborated across marketing and developer teams

→ Performed growth experiments regularly, evaluating results through A/B testing

→ Conducted audience and competitor research using tools like Google Analytics, Data Studio, Ahrefs,
Semrush

Freelance 2020 — Today
Independent designer

→ Designed 5 MVPs

→ Worked on marketing websites, landing pages and branding for SaaS and B2C clients

→ Built design systems (basic UI kits and component libraries) in collaboration with developers

→ Created pitch decks and business presentations

Hard skills
Design: product design, interaction design, user-centered design, UX/UI design, design systems, rapid
prototyping, responsive web design, native mobile app design

Research: user interviews, A/B tests, customer journey mapping, flow charts, information architecture, best
practices research (Mobbin, PageFlows, manual)

Analytics: Google Analytics, Hotjar, Kibana, Amplitude, SEO, ASO, Google Data Studio

Tools: Figma, Sketch, Adobe suite (Photoshop and Illustrator), Jira, Framer, Webflow, Rive, Lottie, Midjourney, Fiko

Soft skills
Ow nershi : product strategy, iterative design, constraint-based design, fast deliver
p y

Bu siness: goal and problem framing, system thinking, data-driven design, task management and prioritization

C olla oration: stakeholder management, collaboration with developers, mentoring junior designers, design
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reviews, working in sprints, feedback loop

u
Ed cation
Bachelor Enterprise Economics at 1
20 5 — 20 1 7

Pryazovskyi State Technical University, Mariupol

Attended Enterprise Economics (incomplete, transferred) at 1
20 2 — 20 1 4

Donetsk ational echnical University, Donetsk
N T