Анастасія

ANASTASIIA KHRYSTENOK
Social Media & Organic Growth Manager
Bothell, WA | [open contact info](look above in the "contact info" section) | (925) 557-6479 |
[open contact info](look above in the "contact info" section)

PROFESSIONAL SUMMARY

Results-driven marketing manager with 9+ years of experience in organic growth, social
media strategy, and influencer program management. Built influencer programs from
scratch achieving 72% engagement rates and 4 consecutive weeks of full restaurant
bookings — zero paid partnerships. Proven track record driving +73% engagement
growth and +40% online sales via lifecycle email campaigns for beauty, hospitality, and
lifestyle brands. Fluent in English, Ukrainian, and Russian.
EXPERIENCE
Organic Growth & Social Media Manager • Kirkland, WA • 2025 – 2026
Pixie Lab Beauty Salon
▸ Built full-cycle organic marketing system from scratch: Instagram strategy, content
production, email/SMS campaigns, and influencer outreach
▸ Grew Instagram to 80K+ monthly views; doubled Reel engagement rate through
optimized content and posting cadence
▸ Launched bi-monthly email and SMS campaigns with seasonal promotions, increasing
client return rate by 10%
▸ Supported salon's expansion from one location to opening a second location

Influencer & Partnerships Marketing Manager • Miami, FL • 2025 – 2026
KLAW Miami (Luxury Restaurant)
▸ Built influencer program from zero: sourced, vetted, and negotiated with 300+
creators across food, lifestyle, and travel niches
▸ Achieved 72% engagement rate on a single campaign (industry benchmark: 1–3%)
with zero paid partnerships
▸ Drove 4 consecutive weeks of full restaurant bookings following one strategic
influencer collaboration
▸ Managed full creator lifecycle: briefs, deliverable tracking, conflict resolution, and
ambassador retention
Freelance Marketing Consultant • Independent Clients • Remote • 2019 – 2026
▸ Drove +73% engagement growth and +40% increase in online sales via lifecycle
email with A/B testing (+15–17% CTR lift)
▸ Produced UGC-style video content for brand campaigns including Chamberlain Coffee
▸ Wrote editorial content for Rubic.us (pet & relocation guides); articles reached 7–10K
readers
▸ Built Instagram presence from scratch for New Horizon Hub nonprofit during high-
visibility period
TV Producer / Creative Project Coordinator • STB TV • Kyiv, Ukraine • 2010 – 2017
Channel & FILM.UA Group
▸ Produced prime-time reality shows with $100K+ per-episode budgets; managed cross-
functional teams of 20+
▸ Led casting for Ukraine's Got Talent; coordinated commercial shoots for PetCube and
national TV brands
CORE SKILLS & TOOLS
▪ Organic Growth & Content Strategy
▪ Community Management & Audience Retention
▪ Influencer & Creator Program Management
▪ Campaign Analytics & A/B Testing (GA4, HubSpot)
▪ Email & SMS Marketing (Klaviyo, Mailchimp)
▪ Tools: Meta Business Suite, Canva, CapCut, Sprinklr
▪ Short-Form Video Production (Reels, TikTok)
▪ Languages: English, Ukrainian, Russian

EDUCATION & CERTIFICATIONS
B.A. Stage Direction and Theatre — Kyiv National Institute of Theatre, Film and TV (2014)
▪ Email Marketing — HubSpot (2025) | Brand & Communication Strategy — NOM
▪ Content Marketing — HubSpot (2024) | Social Media Marketing — Coursera / Meta (2021)