Анастасія

ANASTASIIA KLIESHCHOVA - UX/UI DESIGNER

[open contact info](look above in the "contact info" section) [open contact info](look above in the "contact info" section) https://www.behance.net/ui_klesso

Passionate UX/UI Designer with 2+ years of experience, blending creativity with data-driven design to craft engaging and intuitive user experiences. Specialized in gaming and crypto products, from concept to live operations. Skilled in designing from scratch and optimizing existing products to boost retention, conversion, and user satisfaction. Strong collaborator who bridges design, development to deliver seamless, high-impact digital experiences.

EMPLOYMENT HISTORY .

Apr 2025 - Jul 2025, Game UX/UI Designer | Ebaka Games Kyiv, Ukraine
• Conducted user behavior and gambling motivation research for 2 projects
• Analyzed competitors in crypto gaming and Web3 to identify best UX practices and visual trends
• Created user personas, CJMs, and user flows for gameplay and financial features (bets, wallet, rewards)
• Designed UX and user journeys for two new games from onboarding to in-game transactions
• Built interactive Figma prototypes to test navigation and conversion across key gameplay scenarios (registration, deposit, withdraw, play loop)
• Developed unique UI systems for two new games, including in-game interfaces, menus, and betting panels
• Optimized UX for two existing supported projects, improving retention and user flow efficiency
• Maintained brand consistency and built a flexible design system for web and mobile platforms

Sep 2024 - Present, Game UX/UI Designer | Pum-Pum Games Toronto, Canada
• Supported 2 existing crypto projects and designed 1 new product from scratch, covering full UX/UI cycle
• Conducted user research and competitor analysis to identify user needs and market gaps, creating data-driven personas and user flows
• Designed interactive wireframes and prototypes, improving user navigation and engagement metrics across web and mobile platforms
• Created consistent UI systems (buttons, icons, dashboards, and visual assets) aligned with brand and crypto market aesthetics
• Collaborated with developers and product teams to ensure seamless integration and responsive design across devices
• Applied accessibility and localization principles, making interfaces inclusive for global users

Jan 2022- Apr 2023, Game UX/UI Designer | Stepico Ukraine Lviv, Ukraine
• Conducted user research to understand the needs and preferences of the target audience
• Created wireframes, prototypes, and mockups to visualize and test game design concepts.
• Designed user interfaces that are both visually appealing and functional
• Worked closely with developers to ensure the successful implementation of design elements, created Technical Tasks and Lists of Corrections

EDUCATION .
Aug 2025 - Present | UX Research, UX Design student HEC Montréal Montréal, Canada

Sep 2012 - Jun 2015 | MSc Chemical Engineering and Process Automatisation, National Technical University of Ukraine “Igor Sikorsky Kyiv Polytechnic Institute” Kyiv, Ukraine

Sep 2009 - Jun 2012 | BSc Chemical Engineering, National Technical University of Ukraine
“Igor Sikorsky Kyiv Polytechnic Institute” Kyiv, Ukraine

SKILLS .
Hard Skills: UX research and user behavior analysis, UI design and visual systems (Figma, Adobe CC), wireframing and interactive prototyping (Figma), game interface design and flow mapping, design systems and UI Kit development, collaboration with developers (Agile, Jira, Trello, Notion)
Soft Skills: Creative problem solving, cross-functional and cross-cultural team collaboration, adaptability and flexibility in fast-paced environments, empathy-driven design approach
Interests: Digital marketing, user-oriented city design, board games, traveling, traditional fine art